Wednesday, 30 July 2014

Digest for publish-these-articles@googlegroups.com - 7 updates in 7 topics

Group: http://groups.google.com/group/publish-these-articles/topics

    "Neil Rimmer" <submissions@isnare.net> Jul 30 01:28AM +0800  

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    Please consider this free-reprint article written by:
     
    Neil Rimmer
     
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    Article Title: Here's How Conversion Rate Optimization Experts Wield Heat Mapping Analysis to Optimize Landing Pages
     
    Author: Neil Rimmer
     
    Word Count: 787
     
    Article URL: http://www.isnare.com/?aid=1901534&ca=Internet
     
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    Conversion rate optimization experts (CRO) specialize in optimizing website components like copywriting, web design, and programming to boost overall online sales and profits by up to 100% or more. In fact, when compared to SEO, PPC, Social Media, or even Content Marketing, CRO experts deliver significantly higher ROI for three simple reasons:
     
    1.Conversion Rate Optimization Does Not Increase Marketing Costs
     
    If you want to generate more online sales via SMM, SEO, or PPC, then you have to spend more money on marketing which lowers your return on investment, or ROI. But conversion rate optimization requires no investment in marketing or traffic to increase your conversions making every new sale far more profitable than a new sale from SEO, SMM, or PPC.
     
    2. CRO Experts Only Focus on Increasing Your Online Conversions
     
    SEO, SMM, and PPC companies are ultimately concentrating on driving more traffic to your site which is what all of their reports will highlight. But what they don't mention is the fact that they are not paid to boost your conversions and they therefore don't track this metric which is why you can never calculate the ROI from their services. But conversion rate experts are paid to increase your conversions with existing traffic channels making it simple to both calculate ROI and see exactly what you are paying for.
     
    3. ROI Continues to Build with CRO Services
     
    Because CRO experts make permanent changes to your website copywriting, web design, and programming, the increased conversions will continue to boost overall website profits for years to come.
     
    It's simple: Although SEO, PPC, and SMM are vital investments to grow your online business, conversion rate optimization delivers far higher ROI.
     
    In every sense of the term, CRO is an absolute "game changer" that can literally boost online profits by 100% or more.
     
    So how exactly do ROI experts deliver such high return on investment for their services? Well, one of the quickest ways to boost online sales and increase overall profits is to optimize the primary landing pages. In every sense, your landing or sales pages act like "virtual sales reps" and are designed to convert visitors into buyers or qualified leads at a consistent and profitable rate, at least ideally.
     
    In practice, most landing pages are lucky if they are converting at 50% of their true potential. Of course, Internet Marketing experts could literally come to blows arguing about what exactly constitutes the "true potential" of a landing page. This is impossible to define with one sweeping statement since there are so many business models, price points, and other variables that impact the definition. But, a solid benchmark that applies to most landing pages would be this: A landing page should send 20% or more of total prospects to the next stage in the sales funnel, ideally a shopping cart or sign up page.
     
    To accomplish this objective and to optimize landing pages, sales pages, and product descriptions, conversion rate optimization experts use heat mapping analysis. So rather than get bogged down in endless split testing or completely revamping landing pages from scratch, the heat mapping analysis allows CRO experts to:
     
    1. Isolate Weak Copywriting Down to the Sentence Level
     
    Heat maps are actually an aggregation of data compiled from recording the mouse scrolling movements of visitors to a website. These heat maps will show you exactly where visitors are leaving the landing page, right down to the sentence level. This allows CRO experts to find the weak copywriting tools and fix them while leaving all the functioning content in place.
     
    2. Calculate CTR of All CTA's on the Page
     
    Any given landing page might have 3-6 CTA's (a couple Buy Now buttons, maybe a Sign Up link for a lead generating product, etc.) and it is important to know the CTR (click thru rate) for each CTA because it tells you whether the CTA is effective or not. However, trying to calculate this CTR using conventional traffic analysis tools is nearly impossible since most applications are only tracking the exit and entrance rates for the entire page, not individual CTA's. With heat mapping analysis, conversion rate optimization experts can quickly determine the CTR for all CTA's and quickly isolate those that need some work.
     
    Conversion rate optimization experts employ advanced tools like heat mapping analysis to zero-in on all of the little problems that are bleeding away your online sales. For landing, sales, and product description pages, heat mapping analysis is the quickest and most efficient method for identifying the specific issues that are hindering conversions.
     
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    "PureAire Oxygen Monitor" <submissions@isnare.net> Jul 30 01:21AM +0800  

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    Article Title: Dry Ice –Carbon Dioxide: Where Is It Being Used And How To Handle Safely
     
    Author: PureAire Oxygen Monitor
     
    Word Count: 602
     
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    Carbon dioxide, in its solid form, is colder than ice. It is so cold, in fact, that handling it without protection can cause frostbite. It does not melt, but instead dissipates into a gas that can be dangerous to breathe. This substance is called dry ice, and, when handled properly, has many useful applications.
     
    The most practical use of dry ice is to keep things cold. It can be used to flash freeze anything from biological samples to ice cream. It does not alter the taste of food, but alternatively keeps the fats in food from becoming rancid and preserves flavor over time. When transporting perishable items, even medications, dry ice can be used to insure freshness. With safety precautions, it can be used to ship food in packages, and even be brought on an airplane.
     
    Another common use of dry ice is to create 'fog'. This can be done for a special effect in a movie, or even in a haunted house or nightclub. When a piece of dry ice is placed in water, sublimation is accelerated. This is the process from which a chemical in a solid state skips over the liquid stage and turns directly into a gas. For dry ice, this process occurs more rapidly in water, allowing a dense cloud of fog to dramatically fill a room. Since carbon dioxide is heavier than air, the fog will stay low to the ground, providing an eerie special effect.
     
    Dry ice may sound enticing, and can even be obtained from your local grocery store, however, it is important to remember to follow safety precautions before and during the handling of this powerful substance. The first thing to consider is how you are going to transport and store the dry ice. It is very important to wear protective gloves while picking up dry ice. It is so cold than it can cause frostbite upon contact. If you will be driving with a large quantity of dry ice, make sure to have your windows down to allow a flow of air so carbon dioxide does not build up inside your car. Also, store dry ice in a cooler so it lasts longer, but make sure it is not airtight so it does not explode under pressure from the sublimation.
     
    As dry ice sublimates and creates 'fog', it is slowly filling the room with carbon dioxide. This is not a gas you want to breathe in large quantities. It can replace the oxygen in a room, causing illness and suffocation, so it is very important to have good ventilation in any area in which you are storing or using dry ice. Since carbon dioxide is colorless and odorless, it can be easy not to realize you are having a ventilation problem till it is too late. The absolute safest way to use dry ice is with the use of an OXYGEN METER.
     
    An oxygen meter tests the air in the room to make sure it is safe to breathe. PureAire Monitoring Systems makes an oxygen monitor for just this purpose, and with its 10+ year sensor, it is a smart choice to purchase if you are regularly using dry ice. Chemicals can be useful, and even necessary, to get a job done. It is important to use them safely and correctly to prevent injury, and even death. If the oxygen meter alarm goes off, you are able to evacuate the area before any long term ill effects take place. When using dry ice, remember to have fun, but first and foremost, say safe.
     
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    "Princess Cruz" <submissions@isnare.net> Jul 30 01:14AM +0800  

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    Article Title: Grand Canyon Helicopter Tours - 5 Tips For Great Flights
     
    Author: Princess Cruz
     
    Word Count: 573
     
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    The Grand Canyon is one of America's best National Parks. And one of the best ways to see it is by helicopter. Of course, there are lots of options from which to choose, but if you follow these 5 tips you'll land the one that's best for you.
     
    Couple of quick facts before we dive in. There are two places from which to visit the Canyon: the West Rim and the South Rim. From Las Vegas, you'll visit the West by helicopter and from Tusayan, AZ, you'll see the South.
     
    South Rim Options
     
    There are NO helicopters from Las Vegas to the South Rim. It's too far. Thus if you want to do this you'll have to take an airplane ride first, land, and then do a helicopter ride at South Rim. In most cases, these trips include a 2.5-hour bus tour, too.
     
    OK, the tips. The first one I've got for you is book in advance. This is very important because flights sell out quite regularly, especially during summer. My recommendation is that you purchase your tour once you get your rooms finalized. Barring that, no less than a week from desired departure time.
     
    Right behind reservations is booking online. Folks, this is the only way to go if you want to save money. Online prices are cheaper than retail - some by up to 35 percent! However, in order to get that discount you MUST complete the transaction online. Failure to do so could result in a higher price.
     
    Flight Times
     
    Another tip is to book a mid-morning flight. Helicopter tours depart nearly every hour of the day but the best take off between 8 a. M. And 11 a. M. I like this timeframe because that's when visibility is best and you also get the smoothest air. I also like late afternoon flights and in particular sunset ones.
     
    (Quick word about sunset tours - These are very limited because they only leave once a day at a certain hour in order to be in the air as the sun sets. In all cases you will have to RSVP this one in order to do it. No exceptions.)
     
    My fourth tip is take a landing tour. For the record, most of these take off from Las Vegas and they are spectacular. My favorite is the one that goes to the bottom of the Canyon for a Champagne Picnic followed closely by another that includes a boat ride on the Colorado and full access to the Skywalk. You can't go wrong with either.
     
    However, and this is the fifth and final tip, if you pick an air-only tour, make sure to take the one that leaves from the Las Vegas Strip and includes a limousine ride to and from your hotel. Or, if you are doing an aerial from South Rim, take the 50-minute flight because you'll see up to 75 percent of the National Park.
     
    Conclusion
     
    I hope these 5 tips for better Grand Canyon helicopter tours prove useful to you. I know for a fact that just using several of them will significantly improve your tour experience. To my mind, the most important thing you can do is purchase your heli online and in advance. Just doing this will ensure that you get the helicopter ride you want at a great price!
     
    About The Author: This Grand Canyon expert author strongly recommends getting this free report on Canyon helicopters http://www.grandcanyonhelicopter.org/free-report.html before going here for coupons that make these flights cheaper: http://www.grandcanyonhelicopter.org/grand-canyon-helicopter-tour-coupons.html
     
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    "Jonathan Tan" <submissions@isnare.net> Jul 30 01:07AM +0800  

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    Article Title: Knowing the Basics on Wine and Cheese Pairings
     
    Author: Jonathan Tan
     
    Word Count: 863
     
    Article URL: http://www.isnare.com/?aid=1901634&ca=Food+and+Drinks
     
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    For centuries, wine and cheese have gone hand in hand complimenting each other's tastes. But the challenge today is that there are so many wines and cheeses available that finding the right pair can be a tedious task – that is if you don't know quite where to start. So here I give you easy tips to remember so that you can better enjoy suitable pairings of wine and cheese. Just to remind you, these are not rules, but only suggestions, so you can still go with whatever floats your boat.
     
    Regional Pairing
     
    A good start with pairing wine and cheese would be to find something that came from the same region. This is considered to be a safe bet, but often something that also pleases the palate with rich and complimenting blend of flavours.
     
    Choosing WhiteM
     
    Most people think that cheeses should be paired with reds, but it's actually white wine that tends to give cheese and wine pairing a more romantic love story of flavours. It is the lack of tannins and the acidity of white wines that perfectly complement cheeses, especially with those creamy ones.
     
    Cheese is Food too!
     
    It also helps to look at cheese as food. Of course, why wouldn't it be, you might surmise. But what I really mean here is that when pairing cheese with wine, you have to do it like you would with dishes. Light tasting cheeses go better with lighter wines. The same also goes for richer cheeses; they do well with full-bodied wines such as Pinot Gris or a white Burgundy.
     
    For the Love of Red
     
    You have to know that not all red wines can be matched with cheese. If you are one with a palate that is loyal to red wines and prefer to pair it with cheeses instead of white wines, then it is better to go with lighter reds. Tannins can be tough on cheeses, and it may even overpower its taste. So if you have to go for red wines, choose those with low tannins, such as Beaujolais or those that had enough time to age. Light and fruity wines are also recommended.
     
    Opposites Attract
     
    In some alternate universe, contrasting personalities in both wine and cheese can also make a perfect match. You can also pair softer cheese with bolder wines, and harder cheese with lighter wines. Another contrasting air would be sweet wines with cheeses with high acidity. These type of pairings complement the other. However, this does take some trial and error to pull off since you have to be familiar with the flavours first.
     
    Against All Odds
     
    You might be wondering what with everyone saying that white wines actually is a perfect pair for cheeses instead of red, and then you find Port wine and Stilton being paired? No, the wine gods are not playing a trick on you; it's just that the sweetness of port wines go perfectly well with the tangy saltiness of this English blue veined cheese or any blue cheese for that matter.
     
    Here are some wine pairings that also go perfectly well.
     
    • Shar white cheddar and Cabernet Sauvignon
     
    • Brie, Gruyere, Provolene or Parmesan with Chardonnay
     
    • Gouda and Merlot
     
    • Mozarella, Feta, goat cheese, Asiago or Neufchatel with Sauvignon Blanc
     
    • Mascarpone or Creme Fraiche with dessert wine
     
    • Cheddar, Jarlsberg, Parmesan, Gouda or Gruyere with Merlot
     
    • Cheddar, Edam Gouda, Mozarells, Ricotta with Pinot Gris
     
    • Baby Swiss, Dry Jack, Feta, Montasio, Brie, Montasio or Ossau-Iraty with Pinot Blanc
     
    • Fontina, Mozarella, Provolone or Parmesan with Chiante
     
    • Beaufor, Colby, Chevre, Camembert, Brie, Parmesan, Gruyere, Gouda or Edam with Champagne
     
    • Graddost, Camembert or goat cheese with Chenin Blanc
     
    • Brie, Cheddar, Fontina. Gorgonzola or Port Salut with Cabernet Franc
     
    • Blue cheese, Gouda, Goat cheese, Muenster, Gruyere with Zinfandel
     
    • Cashel Blue, Iberico, Manchego, or Taleggio with Malbec
     
    • Gorgonzola, Monte Enebro, Blue del Moncensio, or Valdeon with Muscat
     
    • Cheddar, Gouda, Edam, or Parmesan with Shiraz or Syrah
     
    • Fontina, Mozarella, Parmesan, Ricotta and Provolone for Sangiovese
     
    • Brie, Colby, Monterey Jack, Gouda or Blue with Reisling
     
    • Grana Padano, Piave, or Fontina with Nebbiolo
     
    You may have heard of a lot of people throwing wine and cheese party, but making a good one has actually become a lost art. But you can still impress your guests without having to break a sweat. You just need to take more thought into the cheeses and wine that you want. Yes, it basically boils down to personal taste, but the ones listed above can sure help you on your way to enjoying a good pairing. It's not bad to throw in some crackers or apples into the plate. But more often than not, these two alone can already make a good party on the palate.
     
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    "Rena Graham" <submissions@isnare.net> Jul 30 01:00AM +0800  

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    Article Title: Exercising After Rhinoplasty
     
    Author: Rena Graham
     
    Word Count: 638
     
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    Are you the fitness enthusiast who is also interested in improving the appearance of their nose? If so, then you are probably wondering how your exercise routine can be affected by the procedure. As with anyone who is running a generally active lifestyle, knowing when to get back into the usual grind of things is one of the major concerns that potential patients have.
     
    So here we share to you the basic facts on exercising after a rhinoplasty to help you be aware of what to look forward to during the healing process.
     
    The first question related to this matter that would often arise is how early can one exercise after the procedure. People who are fitness buff wouldn't want to miss a session sweating it out, unfortunately you just can't go back into your usual routine just like that. You need to do it one step at a time, also to avoid harming your nose that is still in the process of recuperating.
     
    So when do you start exercising after a rhinoplasty?
     
    Surgeons have their respective guidelines, but usually, you would need to take two weeks off to recover from a rhinoplasty procedure. Yes, you may begin to perform gradual exercise and increase your routine as much as you can tolerate. Give it at least 3 weeks before going back to your regular routine.
     
    Physical limitations after nose surgery
     
    Usually patients are allowed to return to school or sedentary work a week following the procedure. This is also around the time where the cast will be removed. Aesthetically most patients find it rather embarassing to come out in the public just yet as there will be some swelling and bruising which would take another week to subside.
     
    For those with work that requires strenous activity you may also find this extra time beneficial as you would also need another week to avoid physicl activities like lifting bending over, or even going on frequent travels.
     
    Avoid heavy sports
     
    Do you know that it takes about six weeks for your nasal bones to heal after a nose surgery? The patients may resume moderate activities during the first week, and gradualy the intensity and duration of the exercise will increase. But do take note that strenous sports must be avoided for the entire duration of the healing period.
     
    If you are one who likes to sweat it out playing sports, you might want to settle for lesser forms of exercise first. This may be far from your usual routine, but it helps your system to be ready.
     
    Avoid highly strenous exercise routines
     
    Are you into aerobics, zumba or the more adrenaline-pumping PX90? You might want to tone it down for the meantime to avoid injuring your nose and promote faster healing. A lot of surgeons allow patients to walk the day after surgery, as it is also important in preventing any blood clots from forming.
     
    If you want, you can start with light exercises first, ones that don't stress out the body and avoid putting particular focus on movements that affect the nose. Contact sports, or any type of bending and lifting should be avoided for at least 6 weeks.
     
    What happens when you exercise to soon?
     
    Exercising to soon after your rhinoplasty procedure can lead to bleeding tendencies and injuries. This can either prolong the healing period, hamper the healing process, or it could negatively affect the aesthetic result of the operation. So do give your nose enough time to heal itself. It may not be a quick process, but just a little more patience can certainly go a long way.
     
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    "Anthony Mmeri" <submissions@isnare.net> Jul 30 12:56AM +0800  

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    Article Title: Turboprop Renaissance.
     
    Author: Anthony Mmeri
     
    Word Count: 902
     
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    Turboprop aircraft, both large and small, play a major role in most segments of the aviation industry and have done so since the early 1950s .Despite pessimistic forecasts in some quarters that their days are numbered, their future remains bright.
     
    There is an old saying "Every dark cloud has a silver lining" and this is particular apt in the aviation industry which is reeling under the influence of the constantly fluctuating fuel prices.
     
    The silver lining comes in the form of the turboprop power plant-in simple terms, a turbine or jet engine driving a propeller.
     
    One of the world's largest manufacturers of turboprop airliners, the Franco-Italian Avions Transport Regional, better known as ATR, has carried out in-depth research which proves that the turboprop engine is by far more economical than a comparable performing jet engine.ATR has found that an airline operating turboprop aircraft could save 547000 gallons of fuel (more than two-million litres) each year by replacing a regional jet with an ATR turboprop.
     
    In addition, ATR claims that airlines could save $ 35-million a year by replacing two regional jets with an equal number of turboprop airliners.
     
    The company bases its claim on a commuter airliners average stage length of 250 nautical miles and 2500 flights per aircraft per year and at a fuel cost of around US$ 126 per barrel –each barrel containing 159 litres.
     
    And it has proven these figures to its own satisfaction-let alone that of its aircrafts operators-with its sales figures which have jumped considerably over the past decade.
     
    It is not only in fuel costs that benefits can be found in the turboprop versus fan jet equation. There are at least six other areas where turboprops come out tops, namely: lower engine maintenance reduced airframe maintenance ,better reliability ,easier accessibility ,lower acquisition cost and increasing appeal for airlines and their passengers.
     
    Small wonder then that there are a growing number of turboprop –powered airlines and freighters,as well as a wide variety of general aviation aircraft currently operating .For example ,from Russia comes the Antonov family of 16 AN-models ranging from AN-12 to the AN-37.Granted none of these is known still to be in production ,but there are still some 370 of all marques ,particularly the An-42-300 which still has 124 operating.
     
    ATR has well over 800 (approaching 900) of its various m argues still in service with some 200-plus of its latest ATR72-600 aircraft on order.
     
    Canadian manufacturer ,Bombardier, has arrange of seven turboprop airliners still in service totaling 798,according to the latest available figures,ranging from the DHC-8-100 through to the latest DHC-8-Q400 with an estimated 380 flying and around 50 on order.
     
    The older de Havilland Canada (DHC) models ranging from the DHC-2T and -3T to the DHC-8-300 Com bi,including the four-engined DHC-7-102 ,-103 and -110 ,none of which are now on order, still total around 320 remaining in operational service around the world. Of these, the evergreen three model DHC-6 Twin Otters total just over 60. Its replacement, the Viking DHC-6-400, which recently entered service, already has around ten in service with a growing order book.
     
    Brazilian manufacturer, Embraer, now exclusively a jet-engined aircraft builder, has around 210 of its earlier turboprops still in service, with the EMB120 being the most prolific with 147 still in active service.
     
    The now defunct Fokker manufacturer was once the leading turboprop airliner builder with six versions of its popular F-27 Friendship and later its Fokker-50 still has a total of around 150 operational.
     
    Czech builder of the Let L-410MU ,l-410uvp AND l-410UVP-E-20 series of twin-engine turboprop mini-airliners can justifiably be proud of this aircrafts success in the commuter airliner segment with over 130 examples-the most popular being the Let L-410UVP- in service. Many of these aircraft are being refurbished and re-engined giving them a totally new lease on life.
     
    Sweden's SAAB production of the SAAB 200,340 and 340 twin-engined airliners was comparatively short-lived, but the company can boast that some 150 examples are still in service. It is now actively taking those 340 models which have been withdrawn from civilian operations and fitting them out for maritime reconnaissance and other military duties.
     
    Although not generally accepted as a passenger-carrying airliner, but more as a hardworking every green freighter is the four-engined Lockheed ,now the Lockheed Martin ,Hercules C-130 and C-130J ,most of which are in military transport service in all areas of the world. They are often referred to as the only true replacement of the Douglas Dakota and some have been in operations since they were originally built in the early 1950s.
     
    Talking of the Dakota, C-47, Gooney Bird or whatever you may want to call it, the DC-3s conversion to a turboprop has been reasonably successful in both civilian and military roles.However, its passenger-carrying days are numbered thanks to EU red tape and the last fair-paying passengers were carried recently.
     
    Other manufacturers –past and present-of turboprop aircraft categorized as airliners in the normally accepted sense of the word, and which still have their aircraft in service, include the Italian Av anti company, British Aerospace (BAE) ,Convair,Fair child,,Harbin,Ilyushin and Xian.
     
    Worldwide, turboprop airlines total 4567 according to the latest figure available, with another 250-plus on order.
     
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    "Tham Thi" <submissions@isnare.net> Jul 30 12:49AM +0800  

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    Article Title: CPA Evolution Review - William Souza
     
    Author: Tham Thi
     
    Word Count: 1721
     
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    Internet selling is ever-changing apace, and generally it's hardto keep track of the newest developments. In fact, additional and additional folks do business on-line, associate degreed net marketers area unit ever-changing their ways to vie in an ever-competitive marketplace. comptroller Evolution may be a revolutionary new program that may assist you to make a replacement selling career on the web. The program consists of variety of video guides and modules, providing you with all the data you would like to induce started. The system is straightforward to use and you'll be supplied with full support at each stage of the coaching. You'll conjointly get matched support, careful action plans, and access to {an online|a web|an net} community wherever you'll be able to meet alternative similar internet marketers. comptroller Evolution is totally different from alternative programs in this it focuses on approach to|a way to} market merchandise on-line within the simplest way, supplying you with a much bigger come on your investments. Here may be a comptroller Evolution review, with target the professionals and cons of this recently-launched program.
     
    WHAT IS comptroller EVOLUTION?
     
    CPA Evolution may be a educational program that gives you with in small stages modules, HD videos and action plans to administer you an intensive understanding of the do's and don'ts once handling shoppers and selling your totally different merchandise and services on the net. The program makes use of the newest selling tips and techniques so as to make your confidence and believability in comptroller selling. comptroller Evolution has been developed by William Souza, a web vendor World Health Organization has trained several people over the years, and has already developed many on-line coaching programs (more data on this later).
     
    WHAT IS CPA?
     
    CPA stands for price per action, is an internet promotion model that's supported actions like registrations and sales. many net marketers have already incorporated price per action selling into their business set up, and have seen a decent come on their investment. The actions during a price per action agreement ask a sort of conversion that's done on-line, with registrations and sales being the foremost normally used. this kind {of selling|of selling|of promoting} is totally different to price per click marketing, and doesn't embrace any deals that area unit created primarily based only on "clicks". In CPA, the web vendor gets commissions that area unit supported sensible conversion rates from their advertiser's inventive units and their web site. Direct response advertisers can typically take into account comptroller the foremost effective thanks to purchase on-line advertising, particularly as advertisers can solely buy an advertisement once a desired action has occurred. Radio, television, and even print advertising can generally be sold on a value per action basis.
     
    WHAT client SERVICE IS PROVIDED BY THE PROGRAM?
     
    Like with any net selling program, client service is usually vital, particularly if you're unaccustomed price per action selling. comptroller Evolution can give you with one-on-one support from a regular price per action vendor. this suggests you'll learn the way to include comptroller into your selling program with somebody World Health Organization has in depth data of this model, and one World Health Organization are able to assist you each step of the manner. This matched employment is of the very best quality, and provides you with nice price for cash. you'll be able to raise questions on any side of the coaching you don't perceive, and can receive many useful hints and techniques so you get the foremost out of comptroller Evolution. What's additional, there area unit variety of various ways that you'll be able to get in touch with a member of employees from comptroller Evolution if you would like additional recommendation, or simply need to clarify one thing on the course. employees area unit all successful on-line marketers in their several fields, providing you with the very best level of client service and coaching.
     
    WHO established comptroller EVOLUTION?
     
    CPA Evolution has been developed by William Souza, World Health Organization may be a known net vendor in his field. He recently shared his insights in a writing that was printed on Facebook, providing his views on however on-line selling has remodeled over time. His article targeted on however new techniques ought to be educated so as to prosper, which there area unit still several opportunities that haven't been totally explored within the selling trade. The article conjointly talked concerning however it had been vital to become a pioneer and the way injecting a bit little bit of power into net selling might see far better returns. Souza conjointly noted however it had been vital to alter your mental attitude once it came to net selling, and to not merely "go with the flow".
     
    WHO IS WILLIAM SOUZA?
     
    William Souza may be a full time price per action vendor and coach, and has trained many students over the previous few years. In fact, he has launched a number of the foremost successful coaching programs in on-line selling embrace William's comptroller employment, further as comptroller Superstars aboard Kenster. Souza may be a JV partner and affiliate and is usually looking for partnerships with alternative net marketers. he's happy to supply dedicated employment and recommendation to people who need to interrupt into the trade, further as people who are operating in on-line selling for a moment however feel they need to change into a region which will give them with bigger advantages.
     
    WHAT'S enclosed IN comptroller EVOLUTION?
     
    CPA Evolution provides nice price for cash, and includes in small stages coaching modules, careful lessons, and high definition videos. this can modify you to check price per action selling reception at a time that most accurately fits you. you'll be able to work the modules around your own schedule, notwithstanding you've got alternative work or family commitments. There also are variety of action plans which is able to assist you brush informed the teachings you've got learned throughout the program. All modules area unit educated in clear and telegraphic language, thus you higher perceive the vital ideas that structure price per action selling. additionally, you'll receive matched support from a comptroller vendor World Health Organization works regular within the trade and has the relevant expertise, and you'll conjointly gain access to an energetic community. This community can give you with variety of advantages, and can modify you to speak with alternative on-line marketers World Health Organization area unit similar to you.
     
    WHAT advantages can comptroller EVOLUTION give American state WITH?
     
    CPA Evolution provides you with effective recommendation once it involves creating your business additional successful. the guidelines and techniques provided to you're not educated on alternative net selling programs, and by following the data educated on the course, it may benefit your on-line business during a variety of the way.
     
    MONEY BACK GUARANTEE:
     
    A full money-back guarantee also will be provided to you if you're not utterly happy with comptroller Evolution. you'll be able to apply for your money-back guarantee by contacting a member of employees from comptroller Evolution, providing you with peace of mind in any respect times. This guarantee provides you with associate degree assurance that you simply can receive your a reimbursement if you're not happy, which means you've got nothing to lose by giving the program a strive.
     
    CONCLUSION:
     
    There area unit variety of advantages to comptroller Evolution, together with the following: + you'll receive in small stages coaching modules and careful lessons that cowl all aspects of price per action selling. this may have variety of advantages for your business and can teach you new and innovative ways that of doing business on-line, marketing your merchandise and services, and handling shoppers. + you'll get access to packed with life} community that is full of alternative similar net marketers World Health Organization area unit similar to you. this is often a good networking chance, and can be your probability to fulfill others, share data, and exchange tips and techniques on the most effective ways that to include price per action selling into your business. + price per action selling is incorporated into your business in spite of its size. However, you will would like coaching before you implement comptroller into your web site, particularly once it involves the foremost vital ideas. comptroller Evolution can teach you techniques and knowledge concerning comptroller that aren't coated in alternative net selling programs. + you'll receive on-on-one support from a comptroller vendor World Health Organization works regular within the trade. this can be your probability to find out from a number of the foremost toughened marketers within the field, and you'll be able to raise questions on however comptroller will profit your business, further as totally different aspects of the educational program. you'll be able to provoke additional recommendation on ideas you don't perceive for instance. + you'll receive action plans which will modify you to implement all the various lessons on the program. bear in mind – all HD videos, action plans, and coaching modules area unit educated during a manner that you simply will perceive, mistreatment clear and telegraphic language. + you'll conjointly receive complete case studies with variety of various ideas and insights into price per action selling, providing you with all the tools you would like to make associate degree innovative and successful comptroller selling strategy of your own, and one that you simply will incorporate into your business. + A full money-back guarantee is on the market, providing you with the peace of mind you would like in any respect times. + you'll be able to study the coaching modules at your own pace, at a time that most accurately fits you. because the learning is online-based, you'll be able to receive all the data concerning price per action selling from the comfort of your house, and may even work your coaching around alternative commitemnts like work or family.
     
    ANH CPA 1 Vendor: Aravindh S
     
    Product: CPA Evolution
     
    Launch Date: 2014-07-29
     
    Launch Time: 11:00 EDT
     
    Front-End Price: $297
     
    Website: http://retargetingrebellions.com/cpa-evolution-review/
     
    Niche: Affiliate Marketing
     
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Saturday, 26 July 2014

Digest for publish-these-articles@googlegroups.com - 5 updates in 5 topics

Group: http://groups.google.com/group/publish-these-articles/topics

    "Dylis Guyan" <submissions@isnare.net> Jul 26 01:14AM +0800  

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    Article Title: 17 Essential Tips For Successful Networking
     
    Author: Dylis Guyan
     
    Word Count: 969
     
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    If you want to get great results from Networking then there are some essential rules that you must follow.
     
    1. Understand what Networking really is.
     
    Dictionary Definition of Networking is:
     
    "Interact with others to exchange information and develop professional or social contacts."
     
    Nowhere does it say SELLING
     
    The foundation of Networking is creating the know, like and trust factor. It's all about building relationships first and the results will come later.
     
    When you don't like or trust someone – do you feel comfortable giving them your money or giving their name as a referral. I suspect not.
     
    2. What is your purpose – who do you want to meet?
     
    If your purpose is to find Ideal Clients or Ideal connections for recruitment purposes or Ideal Connections for information -
     
    Then you must be clear about the profile of that person.
     
    If you're not clear about your "Ideal" then you will be introduced to "Anybody" so get specific.
     
    Where do they hang out?
     
    Is this the right place for you to find your connections?
     
    Are there people here who would know the kind of people you want to meet?
     
    3. What do you do (Elevator Pitch)
     
    This is key to successful networking.
     
    If you want to be introduced to specific people then you need to get that message over to the person you are talking to. BUT this is not what you lead with. Remember it is about building relationships.
     
    When you are asked, you respond with your elevator pitch
     
    Here is a very simple formula to create your Elevator Speech
     
    I work with (Ideal client)
     
    Who struggle to (Challenge)
     
    And would like to ……..
     
    What makes my service/product different is…….
     
    Because of this they receive………..
     
    Give an example of a success story
     
    Here's mine;
     
    I work with Business Owners and Professional Sales People who sell to other businesses and struggle to increase their sales revenue and would like to attract, convert and retain more of their Ideal Clients
     
    What separates my service from others out there is I only work on client attraction, conversion and retention – nothing else. Therefore my clients receive proven, undiluted, step by step information on exactly how to increase Sales Revenue by getting and keeping high paying clients.
     
    Because of this those who work with me get more clients in record time and make more money than they ever would on their own.
     
    One of my clients increased their corporate sales from £125,000 to £1.1m in 12 months after working with me.
     
    Create yours and make sure you practice so it flows naturally.
     
    4. Condense your elevator pitch into a tagline for occasions where it isn't appropriate to share the longer version (Elevator Pitch)
     
    Example
     
    I work with Business Owners and Professional Sales People who sell to other businesses to help them Attract, Convert and Retain more of their Ideal Clients. Because of this they get results quicker and easier than they ever would on their own. Guaranteed!
     
    5. Move out of your comfort zone get comfortable with breaking the ice. Many people are fearful of attending a Networking meeting because they don't know what to say or how to approach people.
     
    A dear friend of mine always says "Pretend you are hosting a party". This changes your whole mindset and makes it a much more enjoyable experience.
     
    Here's an easy approach
     
    Smile
     
    Handshake
     
    Hello I don't think we've met
     
    My name is ……from……….and you?
     
    6. Ask something personal before talking business – Do you live near? Find a commonality.
     
    7. Ask them what they need first. - Try and give them something in return
     
    "Who are you most looking to meet at this event and how can I help you meet someone like that?"
     
    8. Give first without expectation
     
    9. Listen more than you talk
     
    10. Always carry business cards – don't push them onto people – It's a complete turn off!
     
    11. When asked "What do you do" – DON'T say I am a Solicitor, Web Designer, Accountant etc.
     
    Use your tagline or Elevator Pitch, whichever is appropriate
     
    12. When your networking partner shows interest DO NOT TRY SELLING
     
    Ask about their struggles and the impact of those struggles
     
    Ask what they would ideally like to achieve in the next 6-12 months?
     
    Set up a time to talk further
     
    13. Get their Business Card – write down relevant information on the back of the card
     
    14. Continue to Network – don't get stuck with one person Say, "It's been really good to talk to you. I don't want to keep you from networking with others, so I'll just call you tomorrow as promised and we can set up that date. They will thank you for it!
     
    15. Arrange a coffee date – to discuss their needs or a referral partnership
     
    16. Attend regularly - You don't build deep relationships at one networking event
     
    17. Keep in touch outside of the event - It is about building relationships to help each other. Make friends, have coffee, lunch or host a dinner party.
     
    You will be amazed at the results!
     
    HAPPY NETWORKING
     
    Find A Way and be the Best You Can Be
     
    Dylis
     
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    "Anthony Mmeri" <submissions@isnare.net> Jul 26 01:07AM +0800  

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    Article Title: Aviation Safety News.
     
    Author: Anthony Mmeri
     
    Word Count: 1035
     
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    *********************** ARTICLE START ***********************
     
    SADC Safety Organization to move to Swaziland
     
    The Southern African Development Community (SADC) states are launching a regional safety oversight organization to strengthening states safety oversight capabilities. The SADC Aviation Safety Organization or "SASO" builds on the legacy of the work of the COSCAP-SADC program.
     
    The COSCAP –SADC program has assisted various states in the region prepare for ICAO audits. Also, the region has been working on harmonization of national regulations under the program since 2008.The provisions of model regulations were incorporated into National Regulations where such provisions were found to be missing in the National Regulations. It is not mandatory that all SADC States choosing not to be members of SASO will have access to the same array of benefits, however, the highest priority will be give to the needs of Members of SASO.
     
    From the states that expressed interest in hosting the headquarters of SASO, Swaziland has been elected to host it. The expectation is that SASO will move into its new offices in Mbabane in the last quarter of 2014.
     
    First Flight Data Management Course
     
    In the analysis leading to the Abuja declaration of 2012,it was observed that lack of implementation of Flight Data Management (FDM) is one of the main influencing factors of accidents in Africa. Under standards introduced by ICAO in 2005, FDM became mandatory for most operators of larger aircraft.
     
    The Foundation was pleased to organize possibly the first flight data management course between Ethiopia and South Africa with its corporate Social responsibility partner Flight Data Services from Southampton, England.
     
    This unique course was hosted by regional Safety oversight agency CASSOA in Uganda. It provided participants with a solid appreciation of the technical ,operational ,management and legal issues surrounding a flight data monitoring (FDM) programme ,sometimes also referred to as flight operational quality assurance (FOQA).
     
    With regulators and operators in the region only recently having focused their attention on FDM, it is expected that the next edition of this course will be full to capacity. This especially also since the course stood at the basis of Flight Data Services succeeding in producing a very useful FDM analysis from G1000 equipped Cessna Caravans that are sometimes referred to as the backbone of African air transport.
     
    HIATT Joins For Safety & Operations
     
    Kevin Hiatt has succeeded Guenther Matschnigg as IATA Senior VP for Safety and Flight Operations.
     
    Hiatt joins IATA from AviAssist mother organization the Flight Safety Foundation (FSF) where he has been President and CEO since 1 January 2013, having joined FSF in 2010 as Executive vice President. He was subsequently promoted to the position of COO.
     
    Hiatt previously served as Vice President for corporate Safety and Security for World Airways and was with Delta Airlines for 26 years in various positions, including Chief Pilot at the Hartsfield-Jackson Atlanta International Airport Pilot Crew Base from 2002 to late 2005.
     
    Joint Inspectors Group Grows
     
    More states signed up to the African Cooperative Inspectorate Scheme (AFI-CIS) at the ICAO aviation safety symposium in Dakar in May.
     
    The African Civil Aviation Commission (AFCAC) –the specialized Agency of the African Union for aviation-is in charge of the scheme with the technical support of ICAO.
     
    The scheme assists African States in improving the Effective Implementation of the ICAO Standards and Recommended Practices (SARPs) .It enables Africa to mobilize scarce, highly qualified resources among its members.
     
    A pool of qualified and experienced aviation safety inspectors receive further training from ICAO under the scheme. The training includes refresher training to bring the inspectors up to date on matters related Air Operators Certification.AFCACs inventory of National Certified Inspectors under the scheme meanwhile contains more than 41 inspectors that have met the criteria to be AFI-CIS inspectors. The majority of these are for airworthiness with 6 inspectors being qualified to assist with Flight Operations safety oversight.
     
    IATA-African Safety Rising
     
    IATA released it 2013 Safety performance report early April."We are seeing progress in Africa. Airlines on the IOSA registry are performing almost seven times better that non-IOSA operator in the region. But we must remember two things; First, Africa's overall rate is still many times worse than global levels, so there is plenty of works to do. Second, we cannot take the recent improvement trend for granted. To make these gains a sustainable foundation on which to achieve world-class safety levels is going to require the continued determination and commitment of all stakeholders, including governments," said Tony Tyler,IATA Director General and CEO.
     
    Airworthiness Fundamentals Course
     
    The Foundation ran its first airworthiness fundamentals course at CASSOA in Entebbe, Uganda in March. The three day course addressed the key airworthiness aspects of design, construction, maintenance and operation of aircraft .It was inspired by similar courses at renowned institutions such as Cranfield University in the UK.
     
    The course was organized with experts from the Foundations corporate social responsibility partner ADSE engineering and consultancy from the Netherlands.The short course is designed for experienced personnel from all parts of the aviation industry. It is of particular value to suppliers, operators and operations department, Maintenance Repair and Overhaul MRO staff and civil aviation authorities who are concerned with continuing airworthiness and certification of aircraft and their systems. It provided a unique in-region opportunity for an update on the latest developments in airworthiness issues as a continuous professional development course for those already employed in or around airworthiness issues. It assists the participants in communicating the importance of airworthiness requirements as the relate to aircraft operation and maintenance and provided fresh insights into subjects such as auditing techniques and human factors.
     
    Hosted by Foundation partner CASSOA, it crucially also included an overview of CASSOAs airworthiness certification topics.
     
    As it was the first time the Foundation ran this course, the evaluation of the course has lead to a number of charges. These changes include a bigger focus on continuing & continuous airworthiness human factors. That will ensure the next edition, foreseen for November 2015 in Kigali, Rwanda, is even more tailored to the needs of professionals in the region.
     
    *********************** ARTICLE END ***********************
     
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    "Anthony Mmeri" <submissions@isnare.net> Jul 26 01:00AM +0800  

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    Article Title: General Aviation Single & Twin Engine Turboprops Aircraft Operations in Africa..
     
    Author: Anthony Mmeri
     
    Word Count: 1043
     
    Article URL: http://www.isnare.com/?aid=1901473&ca=Travel
     
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    It is this segment of the industry where the greatest strides have been made towards turboprop power and no more so that the development of the Beech crafts King Air range.
     
    When the T-tailed Super King Air made its debut in the mid-1970s it was greeted with a somewhat mixed reaction. One aviation observer in Johannesburg, in fact, forecast that total sales in the region were unlikely to exceed a hundred or so-he was so far out that it is laughable.
     
    For example, Beech craft Corporation announced recently at the European Business Aviation Convention and Exhibition (EBACE) in Geneva, Switzerland, that the fleet of Beech craft King Air twin-engine turboprops registered in Europe, Middle East and Africa (EMEA) had surpassed 825 aircraft. The company's static display at EBACE included three current production models: Beech craft King Air C90GTx, King Air 250 and Special Mission King Air 350ER."The King Air line-renowned for its versatility and reliability-is a great fit for the growing business aviation market in the EMEA regions. In Europe alone, eve delivered 450 King Airs across all models," said Christi Tannahill, Beech-crafts senior vice president, Turboprop Aircraft.
     
    Analysis of industry data shows that business turboprops are becoming more popular with operators in EMEA markets, with the largest fleets based in South Africa, France and United Kingdom.
     
    The analysis also reveals that there are around 1500 business turboprops registered in EM EA-accounting for 30% of the business aviation market segment. This year, Beech craft celebrates the 50th anniversary of the introduction of the business turboprop King Air series, which is one of the best-selling business aircraft models. At last count, there was estimated to be some 200 King Airs of various models permanently employed in strictly airline-style duties around the world. The number which serve as both corporate and commuter machines, has yet to be accurately estimated, but there are many such aircraft in operation in Africa, particularly East Africa.
     
    And a number of companies are involved in improving the already successful King Air ranges; examples being Black hawk Modifications, Texas Turbines and Reinbeck Engineering .The first two mentioned specialize in more powerful engines, while Raisbeck offers variety of modifications to greatly improve performance in other ways.
     
    Truly, the Beech craft King Air range can be described as one of the greatest achievements in general aviation history. Not only is it a private and corporate aircraft, but it fits in nicely in the heavier commuter airliner segment in which there are many types, such as the Dornier 228s and 328,the Fair child Expediter and Metro, the BAE Jetstream,the merlin marques,Shorts and Swearingen.
     
    The CASA division of Airbus Defense and Space produces a number of twin-engine types, the vast majority being as military transports, as well as performing other duties such as cargo transport, airborne surveillance etc, with under 20 registered in the airline business. Cessna and Piper no longer produce twin-engine turboprop models, although a very limited number are still to come off the line at the Polish PZL factory with the An-28, and at Reims, in France, with the F406.
     
    Single –Engine Turboprops
     
    The Cessna 208 Caravan and 208B Grand Caravan and now the Grand Caravan EX are without doubt the most prolifically –produced single-engine turboprop aircraft in the world. The number of countries where at least on of these models is operational can arguably be countered on the fingers of one hand-if at all.
     
    In Africa, the Caravan workhorse is seen as a "nation builder" acting as a private aircraft,a mini-airliner-cum-commuter, an air ambulance and in a hundred-and-one other roles which virtually defy categorization.
     
    They can be found in every country in varying numbers with the greatest concentration being in East Africa, and particularly in Kenya and Tanzania where, for instance, the game parks rely almost exclusively on the Caravan for the movement of visitors in an out.Botswana is another country whose parks rely on this aircraft type to a great degree.
     
    With these aircraft flying day in and day out, and operating almost predominately from short, rough, unpaved airstrips, maintenance on airframes and engines are the key cost factors.
     
    The turboprop engines stand up to unbelievably heavy use, small wonder that companies like Black hawk Maintenance and Texas Turbines find a ready market for their powerful power plants which offer operators greater payload, faster speed and climb rates and overall improved performance when compared with the original models.
     
    Cessna has countered this competition by producing the latest in the Caravan series, the EX of which the 100th example recently came off the assembly line.
     
    The Quest Kodiak 100 is a new single-engine turboprop along the same lines as the Caravan which was recently introduced to Africa. The Swiss Pilatus PC-12 and its various marques, as well as the PC-6 are also employed to a limited extent in commuter airline operations in some African countries, although the PC-12s greatest appeal is as a corporate aircraft.
     
    In completion with the Pilatus aircraft is the Socata TBM 850 single turboprop, joined recently by the latest version, the TBM-900 .There is also the Piper Malibu "Jet prop" on the market, although only one of these is known to be used as a commuter airliner.
     
    Perhaps the cost of a turbine engine versus that of a piston-powered engine is a limiting factor in the private aircraft field, but there is change there, too, with the advent of the turbo Jet A1/diesel engines now becoming more prolific on the market.
     
    The growing shortage and increasing price of av-gas are the main factors which are generating this change and only the over-optimistic argue that av-gas is here to stay. That is not what the oil companies are saying and it is really a fair bet that turboprops will soon become popular in the lower levels of private aircraft.
     
    Turboprop engines have already been fitted to a few Beech craft Bonanzas with surprising performance results.
     
    One tends to wonder just how long it will be before all sectors of general aviation aircraft will be turbine or diesel –powered.
     
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    "Troy Sheather" <submissions@isnare.net> Jul 26 12:56AM +0800  

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    Article Title: YouTube vs Private Hosting : Which is Best For Corporate Video Productions?
     
    Author: Troy Sheather
     
    Word Count: 907
     
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    Undoubtedly when people think of online video the first thing that springs to mind is YouTube. With Google being the largest online search engine and it's close links with YouTube, YouTube is often referred to as the 2nd largest search engine.
     
    However in recent years a number of excellent alternatives have emerged in the video hosting market. Many of these services offer extra features and benefits not readily available on YouTube.
     
    So which hosting platform is the best for your business?
     
    I know most readers would like a simple answer but the reality is that each platform has it's own pros and cons which need to be considered with respect to your video marketing goals.
     
    Below we have outlined some of the pros and cons of different video solutions.
     
    YOUTUBE
     
    Good for high viewer numbers and brand awareness.
     
    PROS
     
    Cost- you can't beat free. Youtube is free to upload and watch videos. With no cost and basic knowledge it is simple to upload an unlimited number of videos, set-up a company channel and add include some branding/logs.
     
    SEO features - many believe that being owned by Google means YouTube videos may rank higher in search results. (not necessarily the case however the jury is still out on this one)
     
    Sharing - very easy to share videos to social media sites and other outlets.
     
    Popularity - with a reach of over 1 billion unique viewers every month YouTube is by far the most popular video hosting platform on the web. It's close links with Google also make it a necessity to include in any video marketing campaign.
     
    Advertising - YouTube has a number of solutions available for businesses wishing to advertise their brands. These include video-ads, in-video ads, linking to other videos and promoted videos.
     
    Keyword Research - real time suggestions are displayed when searching. This can give you an idea of what viewers are searching for.
     
    CONS
     
    Customisation - in general youtube is limited in it's customisation features. Player colours, logos, thumbnail options, youtube logo
     
    Advertising - little control over ads. Youtube offers your competition the opportunity to advertise around your video. These can be in the pre-roll ads, promoted videos and related videos
     
    Customer Service - if you have a problem or request it is not uncommon for your email to go unanswered. Phone calls? sorry not going to happen....
     
    Limited Analytics - analytics are available however they are limited compared to other solutions and not as intuitive as other providers
     
    Blocked - many companies block access to YouTube (along with Facebook & Myspace) on the assumption that employees may be wasting time on these sites.
     
    Trolls - one of the best features is the comments section. This allows conversations and the ability to engage with customers/fans. Unfortunately it also opens up the possibility of trolls and spammers putting up irrelevant links and distracting attention away from your video
     
    ALTERNATIVE VIDEO SOLUTIONS (eg. Vimeo, Wistia, Vidyard)
     
    Good for Brand engagement and marketing.
     
    There are a large number of alternative video solutions with a range of features. Our favourites include vimeo, wistia and vidyard. Each offering a range of packages and services from free (limited features) up to enterprise solutions.
     
    PROS
     
    Made for Business - no ads, white label options, better customer service, integration with other services such as dropbox for uploading.
     
    Perception - the clean look of the video players is often considered more "professional".
     
    Quality - videos are less compressed and appear more vibrant and clear than YouTube.
     
    Marketing Features - the ability to add email gates (requiring an email to unlock the video) and Call-To-Actions is almost worth the price alone. Great for increasing conversions.
     
    Control - much greater control over the look, colour and feel of the player. Easier to embed and brand with company colours, logo, thumbnails
     
    Analytics - Abilitiy to A/B test, more extensive analytics allow you to understand why and how your videos are performing, what needs tweaking, where viewers stop watching etc.
     
    CONS
     
    Viewers - lower number of viewers. High view numbers on popular sites tend to be favoured by search engines. In theory, videos hosted on alternative platforms may rank lower than videos on more popular platforms.
     
    Pay for Features - limited features available for FREE. Best options only available on paid accounts.
     
    Cost - free plans include limited number of videos (eg. Wistia only allows 3 videos on the free plan). Plans vary from $20-300 per month or more to obtain all features.
     
    Distribution - although vimeo is the exception, other platforms such as wistia or vidyard can be slightly more complicated to implement on some sites
     
    SUMMARY
     
    When choosing which platform to use it is important to consider the goal of your marketing plan (brand awareness vs conversion), the types of videos you produce, your target audience and your budget.
     
    Overall, a good video strategy will generally include a combination of YouTube and private video hosting to gain the maximum benefits of online video marketing.
     
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    "Troy Sheather" <submissions@isnare.net> Jul 26 12:49AM +0800  

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    Article Title: Developing a Thought Leader Video Strategy
     
    Author: Troy Sheather
     
    Word Count: 876
     
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    Thought Leadership is a term that is becoming more popular in recent times as businesses and entrepreneurs look for ways to stand out in their market.
     
    According to Forbes magazine, "A thought leader is an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise."
     
    Over recent years the term has become somewhat diluted and is interpreted differently by different people. However, generally the term is used to describe a strategy of differentiating yourself from the competition in order to grow your business.
     
    Benefits of becoming a thought leader:
     
    Increased Exposure - share your ideas and experience to a wider audience
     
    Brand Credibility - strengthen your brand by providing quality opinion and advice
     
    Lead Generation - people want to do business with the best in industry
     
    Promotion - not all thought leaders work for themselves. Many are employees of larger organisations. Becoming a recognised leader can open opportunities for promotion to higher level employment or head-hunting by other organisations
     
    SEO - when your videos, articles and interviews are shared throughout the internet you organically increase your links and relevancy to search engines
     
    How Video Can Help Your Thought Leadership Strategy
     
    The growing popularity and versatility offered by video makes it a powerful tool for those wishing to build their professional standing, reputation and connection with their target audience. For this article I am going to use Gary Vaynerchuk as a case study on how he uses video to help establish his brand as a leading innovator in the Social Media field.
     
    I am a big fan of Gary Vaynerchuk and his accomplishments. By implementing a strong video marketing strategy Gary has grown his family wine business (http://tv.winelibrary.com/) and has used his knowledge and skills to grow Vayner Media into a very successful multi-million dollar business.
     
    With a library of 100's of videos Gary has developed an active YouTube channel that has gained a following of over 36,000 subscribers. Gary is often interviewed on TV and asked to give keynote speeches at special events.
     
    So what does Gary do to create such a following and how can you copy his strategy for your own success?
     
    Sharing Knowledge for free - Thought Leadership in itself should not be a direct revenue stream but rather a tool to develop your brand strength. If your products and services are meaningful your audience will find them. The goal of a good thought leader video is to share knowledge or opinion without directly selling a service or product. Gary holds nothing back. He is not afraid to offer an opinion or share his vast knowledge without expecting anything in return.
     
    No Ego - There is a common saying, " Show me don't Tell me". If you have to tell people you are a thought leader the chances are you are not. Leave your ego behind and openly show your audience how knowledgeable you are by discussing relevant topics and providing solutions to their problems but also be prepared to say you don't know if the topic is out of your expertise.
     
    Focussed - limit your videos to one topic. Topics need to relevant to a specific audience. In trying to help everyone, generic topics invariably end up helping very few. Gary is great and cutting up a 45 minute Q&A session into a number of shorter videos that focus on just one question/answer. Mixing messages or trying to incorporate too much information is a common mistake in many videos.
     
    Shareable - The majority of Gary's videos are short and to the point, often between 1-2 minutes. This helps makes his videos extremely shareable on social media, blogs and other online platforms allowing for increased exposure.
     
    Unique - No question Gary is a unique individual. He has a combination of entertainment, cussing and knowledge that makes his videos very watchable and informative. You do not have to be the next Gary Vaynerchuk but you do need to be yourself. Play to your strengths and put on a individual slant to help separate your videos from the competition.
     
    Content is King - In a perfect world everyone will have professional videos shot in full HD with perfect lighting, classical framing and crystal clear audio. Of course, we do not live in a perfect world. Some of Gary's videos have distorted audio, shaky camera and grainy footage. Does that matter? Not at all because the quality of his content always tops the technical quality. Don't hold back on posting your videos if you have some quality content to share.
     
    Like most successful marketing strategies the key to becoming a respected Thought Leader is to distribute content through a number of channels. Incorporating videos in combination with relevant articles and audio podcasts can help you increase your professional reputation and open doors to speaking engagements, interviews, networking events and business opportunities not available to others.
     
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