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- 17 Essential Tips For Successful Networking [1 Update]
- Aviation Safety News. [1 Update]
- General Aviation Single & Twin Engine Turboprops Aircraft Operations in Africa.. [1 Update]
- YouTube vs Private Hosting : Which is Best For Corporate Video Productions? [1 Update]
- Developing a Thought Leader Video Strategy [1 Update]
- "Dylis Guyan" <submissions@isnare.net> Jul 26 01:14AM +0800
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Article Title: 17 Essential Tips For Successful Networking
Author: Dylis Guyan
Word Count: 969
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If you want to get great results from Networking then there are some essential rules that you must follow.
1. Understand what Networking really is.
Dictionary Definition of Networking is:
"Interact with others to exchange information and develop professional or social contacts."
Nowhere does it say SELLING
The foundation of Networking is creating the know, like and trust factor. It's all about building relationships first and the results will come later.
When you don't like or trust someone – do you feel comfortable giving them your money or giving their name as a referral. I suspect not.
2. What is your purpose – who do you want to meet?
If your purpose is to find Ideal Clients or Ideal connections for recruitment purposes or Ideal Connections for information -
Then you must be clear about the profile of that person.
If you're not clear about your "Ideal" then you will be introduced to "Anybody" so get specific.
Where do they hang out?
Is this the right place for you to find your connections?
Are there people here who would know the kind of people you want to meet?
3. What do you do (Elevator Pitch)
This is key to successful networking.
If you want to be introduced to specific people then you need to get that message over to the person you are talking to. BUT this is not what you lead with. Remember it is about building relationships.
When you are asked, you respond with your elevator pitch
Here is a very simple formula to create your Elevator Speech
I work with (Ideal client)
Who struggle to (Challenge)
And would like to ……..
What makes my service/product different is…….
Because of this they receive………..
Give an example of a success story
Here's mine;
I work with Business Owners and Professional Sales People who sell to other businesses and struggle to increase their sales revenue and would like to attract, convert and retain more of their Ideal Clients
What separates my service from others out there is I only work on client attraction, conversion and retention – nothing else. Therefore my clients receive proven, undiluted, step by step information on exactly how to increase Sales Revenue by getting and keeping high paying clients.
Because of this those who work with me get more clients in record time and make more money than they ever would on their own.
One of my clients increased their corporate sales from £125,000 to £1.1m in 12 months after working with me.
Create yours and make sure you practice so it flows naturally.
4. Condense your elevator pitch into a tagline for occasions where it isn't appropriate to share the longer version (Elevator Pitch)
Example
I work with Business Owners and Professional Sales People who sell to other businesses to help them Attract, Convert and Retain more of their Ideal Clients. Because of this they get results quicker and easier than they ever would on their own. Guaranteed!
5. Move out of your comfort zone get comfortable with breaking the ice. Many people are fearful of attending a Networking meeting because they don't know what to say or how to approach people.
A dear friend of mine always says "Pretend you are hosting a party". This changes your whole mindset and makes it a much more enjoyable experience.
Here's an easy approach
Smile
Handshake
Hello I don't think we've met
My name is ……from……….and you?
6. Ask something personal before talking business – Do you live near? Find a commonality.
7. Ask them what they need first. - Try and give them something in return
"Who are you most looking to meet at this event and how can I help you meet someone like that?"
8. Give first without expectation
9. Listen more than you talk
10. Always carry business cards – don't push them onto people – It's a complete turn off!
11. When asked "What do you do" – DON'T say I am a Solicitor, Web Designer, Accountant etc.
Use your tagline or Elevator Pitch, whichever is appropriate
12. When your networking partner shows interest DO NOT TRY SELLING
Ask about their struggles and the impact of those struggles
Ask what they would ideally like to achieve in the next 6-12 months?
Set up a time to talk further
13. Get their Business Card – write down relevant information on the back of the card
14. Continue to Network – don't get stuck with one person Say, "It's been really good to talk to you. I don't want to keep you from networking with others, so I'll just call you tomorrow as promised and we can set up that date. They will thank you for it!
15. Arrange a coffee date – to discuss their needs or a referral partnership
16. Attend regularly - You don't build deep relationships at one networking event
17. Keep in touch outside of the event - It is about building relationships to help each other. Make friends, have coffee, lunch or host a dinner party.
You will be amazed at the results!
HAPPY NETWORKING
Find A Way and be the Best You Can Be
Dylis
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- "Anthony Mmeri" <submissions@isnare.net> Jul 26 01:07AM +0800
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Article Title: Aviation Safety News.
Author: Anthony Mmeri
Word Count: 1035
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SADC Safety Organization to move to Swaziland
The Southern African Development Community (SADC) states are launching a regional safety oversight organization to strengthening states safety oversight capabilities. The SADC Aviation Safety Organization or "SASO" builds on the legacy of the work of the COSCAP-SADC program.
The COSCAP –SADC program has assisted various states in the region prepare for ICAO audits. Also, the region has been working on harmonization of national regulations under the program since 2008.The provisions of model regulations were incorporated into National Regulations where such provisions were found to be missing in the National Regulations. It is not mandatory that all SADC States choosing not to be members of SASO will have access to the same array of benefits, however, the highest priority will be give to the needs of Members of SASO.
From the states that expressed interest in hosting the headquarters of SASO, Swaziland has been elected to host it. The expectation is that SASO will move into its new offices in Mbabane in the last quarter of 2014.
First Flight Data Management Course
In the analysis leading to the Abuja declaration of 2012,it was observed that lack of implementation of Flight Data Management (FDM) is one of the main influencing factors of accidents in Africa. Under standards introduced by ICAO in 2005, FDM became mandatory for most operators of larger aircraft.
The Foundation was pleased to organize possibly the first flight data management course between Ethiopia and South Africa with its corporate Social responsibility partner Flight Data Services from Southampton, England.
This unique course was hosted by regional Safety oversight agency CASSOA in Uganda. It provided participants with a solid appreciation of the technical ,operational ,management and legal issues surrounding a flight data monitoring (FDM) programme ,sometimes also referred to as flight operational quality assurance (FOQA).
With regulators and operators in the region only recently having focused their attention on FDM, it is expected that the next edition of this course will be full to capacity. This especially also since the course stood at the basis of Flight Data Services succeeding in producing a very useful FDM analysis from G1000 equipped Cessna Caravans that are sometimes referred to as the backbone of African air transport.
HIATT Joins For Safety & Operations
Kevin Hiatt has succeeded Guenther Matschnigg as IATA Senior VP for Safety and Flight Operations.
Hiatt joins IATA from AviAssist mother organization the Flight Safety Foundation (FSF) where he has been President and CEO since 1 January 2013, having joined FSF in 2010 as Executive vice President. He was subsequently promoted to the position of COO.
Hiatt previously served as Vice President for corporate Safety and Security for World Airways and was with Delta Airlines for 26 years in various positions, including Chief Pilot at the Hartsfield-Jackson Atlanta International Airport Pilot Crew Base from 2002 to late 2005.
Joint Inspectors Group Grows
More states signed up to the African Cooperative Inspectorate Scheme (AFI-CIS) at the ICAO aviation safety symposium in Dakar in May.
The African Civil Aviation Commission (AFCAC) –the specialized Agency of the African Union for aviation-is in charge of the scheme with the technical support of ICAO.
The scheme assists African States in improving the Effective Implementation of the ICAO Standards and Recommended Practices (SARPs) .It enables Africa to mobilize scarce, highly qualified resources among its members.
A pool of qualified and experienced aviation safety inspectors receive further training from ICAO under the scheme. The training includes refresher training to bring the inspectors up to date on matters related Air Operators Certification.AFCACs inventory of National Certified Inspectors under the scheme meanwhile contains more than 41 inspectors that have met the criteria to be AFI-CIS inspectors. The majority of these are for airworthiness with 6 inspectors being qualified to assist with Flight Operations safety oversight.
IATA-African Safety Rising
IATA released it 2013 Safety performance report early April."We are seeing progress in Africa. Airlines on the IOSA registry are performing almost seven times better that non-IOSA operator in the region. But we must remember two things; First, Africa's overall rate is still many times worse than global levels, so there is plenty of works to do. Second, we cannot take the recent improvement trend for granted. To make these gains a sustainable foundation on which to achieve world-class safety levels is going to require the continued determination and commitment of all stakeholders, including governments," said Tony Tyler,IATA Director General and CEO.
Airworthiness Fundamentals Course
The Foundation ran its first airworthiness fundamentals course at CASSOA in Entebbe, Uganda in March. The three day course addressed the key airworthiness aspects of design, construction, maintenance and operation of aircraft .It was inspired by similar courses at renowned institutions such as Cranfield University in the UK.
The course was organized with experts from the Foundations corporate social responsibility partner ADSE engineering and consultancy from the Netherlands.The short course is designed for experienced personnel from all parts of the aviation industry. It is of particular value to suppliers, operators and operations department, Maintenance Repair and Overhaul MRO staff and civil aviation authorities who are concerned with continuing airworthiness and certification of aircraft and their systems. It provided a unique in-region opportunity for an update on the latest developments in airworthiness issues as a continuous professional development course for those already employed in or around airworthiness issues. It assists the participants in communicating the importance of airworthiness requirements as the relate to aircraft operation and maintenance and provided fresh insights into subjects such as auditing techniques and human factors.
Hosted by Foundation partner CASSOA, it crucially also included an overview of CASSOAs airworthiness certification topics.
As it was the first time the Foundation ran this course, the evaluation of the course has lead to a number of charges. These changes include a bigger focus on continuing & continuous airworthiness human factors. That will ensure the next edition, foreseen for November 2015 in Kigali, Rwanda, is even more tailored to the needs of professionals in the region.
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- "Anthony Mmeri" <submissions@isnare.net> Jul 26 01:00AM +0800
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Article Title: General Aviation Single & Twin Engine Turboprops Aircraft Operations in Africa..
Author: Anthony Mmeri
Word Count: 1043
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It is this segment of the industry where the greatest strides have been made towards turboprop power and no more so that the development of the Beech crafts King Air range.
When the T-tailed Super King Air made its debut in the mid-1970s it was greeted with a somewhat mixed reaction. One aviation observer in Johannesburg, in fact, forecast that total sales in the region were unlikely to exceed a hundred or so-he was so far out that it is laughable.
For example, Beech craft Corporation announced recently at the European Business Aviation Convention and Exhibition (EBACE) in Geneva, Switzerland, that the fleet of Beech craft King Air twin-engine turboprops registered in Europe, Middle East and Africa (EMEA) had surpassed 825 aircraft. The company's static display at EBACE included three current production models: Beech craft King Air C90GTx, King Air 250 and Special Mission King Air 350ER."The King Air line-renowned for its versatility and reliability-is a great fit for the growing business aviation market in the EMEA regions. In Europe alone, eve delivered 450 King Airs across all models," said Christi Tannahill, Beech-crafts senior vice president, Turboprop Aircraft.
Analysis of industry data shows that business turboprops are becoming more popular with operators in EMEA markets, with the largest fleets based in South Africa, France and United Kingdom.
The analysis also reveals that there are around 1500 business turboprops registered in EM EA-accounting for 30% of the business aviation market segment. This year, Beech craft celebrates the 50th anniversary of the introduction of the business turboprop King Air series, which is one of the best-selling business aircraft models. At last count, there was estimated to be some 200 King Airs of various models permanently employed in strictly airline-style duties around the world. The number which serve as both corporate and commuter machines, has yet to be accurately estimated, but there are many such aircraft in operation in Africa, particularly East Africa.
And a number of companies are involved in improving the already successful King Air ranges; examples being Black hawk Modifications, Texas Turbines and Reinbeck Engineering .The first two mentioned specialize in more powerful engines, while Raisbeck offers variety of modifications to greatly improve performance in other ways.
Truly, the Beech craft King Air range can be described as one of the greatest achievements in general aviation history. Not only is it a private and corporate aircraft, but it fits in nicely in the heavier commuter airliner segment in which there are many types, such as the Dornier 228s and 328,the Fair child Expediter and Metro, the BAE Jetstream,the merlin marques,Shorts and Swearingen.
The CASA division of Airbus Defense and Space produces a number of twin-engine types, the vast majority being as military transports, as well as performing other duties such as cargo transport, airborne surveillance etc, with under 20 registered in the airline business. Cessna and Piper no longer produce twin-engine turboprop models, although a very limited number are still to come off the line at the Polish PZL factory with the An-28, and at Reims, in France, with the F406.
Single –Engine Turboprops
The Cessna 208 Caravan and 208B Grand Caravan and now the Grand Caravan EX are without doubt the most prolifically –produced single-engine turboprop aircraft in the world. The number of countries where at least on of these models is operational can arguably be countered on the fingers of one hand-if at all.
In Africa, the Caravan workhorse is seen as a "nation builder" acting as a private aircraft,a mini-airliner-cum-commuter, an air ambulance and in a hundred-and-one other roles which virtually defy categorization.
They can be found in every country in varying numbers with the greatest concentration being in East Africa, and particularly in Kenya and Tanzania where, for instance, the game parks rely almost exclusively on the Caravan for the movement of visitors in an out.Botswana is another country whose parks rely on this aircraft type to a great degree.
With these aircraft flying day in and day out, and operating almost predominately from short, rough, unpaved airstrips, maintenance on airframes and engines are the key cost factors.
The turboprop engines stand up to unbelievably heavy use, small wonder that companies like Black hawk Maintenance and Texas Turbines find a ready market for their powerful power plants which offer operators greater payload, faster speed and climb rates and overall improved performance when compared with the original models.
Cessna has countered this competition by producing the latest in the Caravan series, the EX of which the 100th example recently came off the assembly line.
The Quest Kodiak 100 is a new single-engine turboprop along the same lines as the Caravan which was recently introduced to Africa. The Swiss Pilatus PC-12 and its various marques, as well as the PC-6 are also employed to a limited extent in commuter airline operations in some African countries, although the PC-12s greatest appeal is as a corporate aircraft.
In completion with the Pilatus aircraft is the Socata TBM 850 single turboprop, joined recently by the latest version, the TBM-900 .There is also the Piper Malibu "Jet prop" on the market, although only one of these is known to be used as a commuter airliner.
Perhaps the cost of a turbine engine versus that of a piston-powered engine is a limiting factor in the private aircraft field, but there is change there, too, with the advent of the turbo Jet A1/diesel engines now becoming more prolific on the market.
The growing shortage and increasing price of av-gas are the main factors which are generating this change and only the over-optimistic argue that av-gas is here to stay. That is not what the oil companies are saying and it is really a fair bet that turboprops will soon become popular in the lower levels of private aircraft.
Turboprop engines have already been fitted to a few Beech craft Bonanzas with surprising performance results.
One tends to wonder just how long it will be before all sectors of general aviation aircraft will be turbine or diesel –powered.
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- "Troy Sheather" <submissions@isnare.net> Jul 26 12:56AM +0800
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Article Title: YouTube vs Private Hosting : Which is Best For Corporate Video Productions?
Author: Troy Sheather
Word Count: 907
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Undoubtedly when people think of online video the first thing that springs to mind is YouTube. With Google being the largest online search engine and it's close links with YouTube, YouTube is often referred to as the 2nd largest search engine.
However in recent years a number of excellent alternatives have emerged in the video hosting market. Many of these services offer extra features and benefits not readily available on YouTube.
So which hosting platform is the best for your business?
I know most readers would like a simple answer but the reality is that each platform has it's own pros and cons which need to be considered with respect to your video marketing goals.
Below we have outlined some of the pros and cons of different video solutions.
YOUTUBE
Good for high viewer numbers and brand awareness.
PROS
Cost- you can't beat free. Youtube is free to upload and watch videos. With no cost and basic knowledge it is simple to upload an unlimited number of videos, set-up a company channel and add include some branding/logs.
SEO features - many believe that being owned by Google means YouTube videos may rank higher in search results. (not necessarily the case however the jury is still out on this one)
Sharing - very easy to share videos to social media sites and other outlets.
Popularity - with a reach of over 1 billion unique viewers every month YouTube is by far the most popular video hosting platform on the web. It's close links with Google also make it a necessity to include in any video marketing campaign.
Advertising - YouTube has a number of solutions available for businesses wishing to advertise their brands. These include video-ads, in-video ads, linking to other videos and promoted videos.
Keyword Research - real time suggestions are displayed when searching. This can give you an idea of what viewers are searching for.
CONS
Customisation - in general youtube is limited in it's customisation features. Player colours, logos, thumbnail options, youtube logo
Advertising - little control over ads. Youtube offers your competition the opportunity to advertise around your video. These can be in the pre-roll ads, promoted videos and related videos
Customer Service - if you have a problem or request it is not uncommon for your email to go unanswered. Phone calls? sorry not going to happen....
Limited Analytics - analytics are available however they are limited compared to other solutions and not as intuitive as other providers
Blocked - many companies block access to YouTube (along with Facebook & Myspace) on the assumption that employees may be wasting time on these sites.
Trolls - one of the best features is the comments section. This allows conversations and the ability to engage with customers/fans. Unfortunately it also opens up the possibility of trolls and spammers putting up irrelevant links and distracting attention away from your video
ALTERNATIVE VIDEO SOLUTIONS (eg. Vimeo, Wistia, Vidyard)
Good for Brand engagement and marketing.
There are a large number of alternative video solutions with a range of features. Our favourites include vimeo, wistia and vidyard. Each offering a range of packages and services from free (limited features) up to enterprise solutions.
PROS
Made for Business - no ads, white label options, better customer service, integration with other services such as dropbox for uploading.
Perception - the clean look of the video players is often considered more "professional".
Quality - videos are less compressed and appear more vibrant and clear than YouTube.
Marketing Features - the ability to add email gates (requiring an email to unlock the video) and Call-To-Actions is almost worth the price alone. Great for increasing conversions.
Control - much greater control over the look, colour and feel of the player. Easier to embed and brand with company colours, logo, thumbnails
Analytics - Abilitiy to A/B test, more extensive analytics allow you to understand why and how your videos are performing, what needs tweaking, where viewers stop watching etc.
CONS
Viewers - lower number of viewers. High view numbers on popular sites tend to be favoured by search engines. In theory, videos hosted on alternative platforms may rank lower than videos on more popular platforms.
Pay for Features - limited features available for FREE. Best options only available on paid accounts.
Cost - free plans include limited number of videos (eg. Wistia only allows 3 videos on the free plan). Plans vary from $20-300 per month or more to obtain all features.
Distribution - although vimeo is the exception, other platforms such as wistia or vidyard can be slightly more complicated to implement on some sites
SUMMARY
When choosing which platform to use it is important to consider the goal of your marketing plan (brand awareness vs conversion), the types of videos you produce, your target audience and your budget.
Overall, a good video strategy will generally include a combination of YouTube and private video hosting to gain the maximum benefits of online video marketing.
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- "Troy Sheather" <submissions@isnare.net> Jul 26 12:49AM +0800
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Article Title: Developing a Thought Leader Video Strategy
Author: Troy Sheather
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Thought Leadership is a term that is becoming more popular in recent times as businesses and entrepreneurs look for ways to stand out in their market.
According to Forbes magazine, "A thought leader is an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise."
Over recent years the term has become somewhat diluted and is interpreted differently by different people. However, generally the term is used to describe a strategy of differentiating yourself from the competition in order to grow your business.
Benefits of becoming a thought leader:
Increased Exposure - share your ideas and experience to a wider audience
Brand Credibility - strengthen your brand by providing quality opinion and advice
Lead Generation - people want to do business with the best in industry
Promotion - not all thought leaders work for themselves. Many are employees of larger organisations. Becoming a recognised leader can open opportunities for promotion to higher level employment or head-hunting by other organisations
SEO - when your videos, articles and interviews are shared throughout the internet you organically increase your links and relevancy to search engines
How Video Can Help Your Thought Leadership Strategy
The growing popularity and versatility offered by video makes it a powerful tool for those wishing to build their professional standing, reputation and connection with their target audience. For this article I am going to use Gary Vaynerchuk as a case study on how he uses video to help establish his brand as a leading innovator in the Social Media field.
I am a big fan of Gary Vaynerchuk and his accomplishments. By implementing a strong video marketing strategy Gary has grown his family wine business (http://tv.winelibrary.com/) and has used his knowledge and skills to grow Vayner Media into a very successful multi-million dollar business.
With a library of 100's of videos Gary has developed an active YouTube channel that has gained a following of over 36,000 subscribers. Gary is often interviewed on TV and asked to give keynote speeches at special events.
So what does Gary do to create such a following and how can you copy his strategy for your own success?
Sharing Knowledge for free - Thought Leadership in itself should not be a direct revenue stream but rather a tool to develop your brand strength. If your products and services are meaningful your audience will find them. The goal of a good thought leader video is to share knowledge or opinion without directly selling a service or product. Gary holds nothing back. He is not afraid to offer an opinion or share his vast knowledge without expecting anything in return.
No Ego - There is a common saying, " Show me don't Tell me". If you have to tell people you are a thought leader the chances are you are not. Leave your ego behind and openly show your audience how knowledgeable you are by discussing relevant topics and providing solutions to their problems but also be prepared to say you don't know if the topic is out of your expertise.
Focussed - limit your videos to one topic. Topics need to relevant to a specific audience. In trying to help everyone, generic topics invariably end up helping very few. Gary is great and cutting up a 45 minute Q&A session into a number of shorter videos that focus on just one question/answer. Mixing messages or trying to incorporate too much information is a common mistake in many videos.
Shareable - The majority of Gary's videos are short and to the point, often between 1-2 minutes. This helps makes his videos extremely shareable on social media, blogs and other online platforms allowing for increased exposure.
Unique - No question Gary is a unique individual. He has a combination of entertainment, cussing and knowledge that makes his videos very watchable and informative. You do not have to be the next Gary Vaynerchuk but you do need to be yourself. Play to your strengths and put on a individual slant to help separate your videos from the competition.
Content is King - In a perfect world everyone will have professional videos shot in full HD with perfect lighting, classical framing and crystal clear audio. Of course, we do not live in a perfect world. Some of Gary's videos have distorted audio, shaky camera and grainy footage. Does that matter? Not at all because the quality of his content always tops the technical quality. Don't hold back on posting your videos if you have some quality content to share.
Like most successful marketing strategies the key to becoming a respected Thought Leader is to distribute content through a number of channels. Incorporating videos in combination with relevant articles and audio podcasts can help you increase your professional reputation and open doors to speaking engagements, interviews, networking events and business opportunities not available to others.
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