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- Tips For Email Marketing: A Guide With Steps [1 Update]
- 50 Tips and Statistics For Email Marketing in the 2014 [1 Update]
- "Melissa Kay" <submissions@isnare.net> Jan 23 09:40AM +0800
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Please consider this free-reprint article written by:
Melissa Kay
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Article Title: Tips For Email Marketing: A Guide With Steps
Author: Melissa Kay
Word Count: 1169
Article URL: http://www.isnare.com/?aid=1878614&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1878614
Easy Publish Tool: http://www.isnare.com/html.php?aid=1878614
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With a good email marketing campaign you can reaching the target audience in a way that is highly cost-effective.
A good email marketing plan will also help you to create and maintain the good relations with your potential customers, present partners and clients and it will spread the good word about your brand.
Here you will find a detailed guide with the steps that you should follow in you email marketing campaign.
Step 1: Identify the goal of your campaign.
A key to create an email marketing campaign in a successful way, is to identify your objectives and aims right at the beginning.
To do that, you need to identify its:
Purpose
Is it to get new customers?
Do you want to develop a new business?
Do you want to fortify your relationship with the existing clients?
Who should get your emails
Which subscribers will you target?
Who is interested into your campaign?
Which segment will spend the most for it?
How often will you send your emails
There is a small number of situations when you'll need to contact your subscribers more twice each month. Sending only one email per month is a great frequency. If you do it more often, you could annoy your subscribers and if you do it less than that, they could forget about you.
Step 2: Get your mailing list together
You need to keep your mailing list clean and you need to respect the other rules if you want to avoid sending spam.
You need to know that you can't just collect email addresses anywhere and think that's it. You need to get your subscriber's permission to send them emails. If not, all your emails will end up as spam and you might have some other consequences.
If you're collecting the email addresses via the signup form on your website, it's always better to ask your visitors to opt in if they want to receive your emails, than not such a good idea to ask them to opt out. As an example, you need to ask them:
"Click on this box to join our mailing list."
instead of
"Click on this box if you don't want to join our mailing list."
Inform your visitors what kind of mails and how often can they expect from you and let them know what do you intent to do with their data.
Step 3: Pick your software
You can send your mailing campaigns with the usual programs like Outlook and Outlook Express. If you don't have the big list and a budget, this is the perfect way for you.
But, this approach is somehow limited:
• You won't get be able to create sophisticated graphics in your emails.
• It will be hard to manage unsubscriptions. With the standard email package you'll have to remove each unsubscriber manually from your mailing list.
• You won't be able to track the emails and get the statistics that will show you how many recipients have opened the email, clicked on the links in it etc.
You also need to hide the email addresses that are your list from the other subscribers. With the standard email package, you'll need to place them into the "bcc" field, instead in the usual "to" and "cc" field.
To avoid all those issues, you can use the email marketing software package. With that software you'll be able to send the emails that have the layout similar to web pages, you'll be able to include graphics and you'll be able to manage the unsubscriptions easier. You will also be able to follow statistics in order to measure the success your each campaign. To use a software like this, you'll need to pay a monthly or annually subscription fee or you'll be charged for the number of message you send and there's also the combination of both ways.
Step 4: Create a good first message
First impression is important and in order to leave a good one, your need to pay special care when you create your first message. Following is important:
• Give the catchy title to your email, in order to challenge people to open it.
• Put some irresistible content in it. You can add special offers or interesting articles, depending on the goal of your campaign.
• Create an email that will leave your subscribers in awaiting of the next one.
You can put all the content in your message or you can add a "teaser" with the link that will lead to your website with the full article. This is also a great path for tracking emails, because you'll be able to see on the statistics of your website how many visitors did the particular pages have.
Step 5: Create a message that will leave a visual impact
A layout of your email is very important and you'll need to design it properly even if you aren't using the HTML emails, that contain graphics.
Simplicity is the key of success. You need to create easily browsable and easily read message.
Leave space between paragraphs in your text and between separate articles.
If you can use graphics, don't use too many of them! Each image will increase the downloading time of your message. Put any image only if you have a good reason for it and compress your images into small file sizes.
You can also include your photo in the message (if you're fine with the idea) in order to create a personal relationship with the subscribers.
Step 6: Measure your achievements
If you don't measure the effects of your campaign, you won't be able to tell if its objectives are achieved.
If you have the email marketing package, you'll get the email statistics packed in their service. You'll get access to following:
• how many recipients did open your message
• how may of them clicked on the links that lead to your website
• how many recipients have unsubscribed
• etc.
If you have standard email package, you can send them through specific parts of your website and you'll be able track their visits by your website's statistics.
These six steps will help you with the creation of your custom email marketing campaign and all that remains now is to test it and see if it's a good one!
About The Author: http://www.sg-business-email-lists.com/ Melissa Kay has 10 year in business mailing lists for B2B and B2C clients. She has consulted Fortune 500 companies including IBM, Dell, General Electric and AT&T. She also focuses on business email databases in singapore
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- "Melissa Kay" <submissions@isnare.net> Jan 23 09:20AM +0800
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Please consider this free-reprint article written by:
Melissa Kay
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1878611
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1878611
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
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Article Title: 50 Tips and Statistics For Email Marketing in the 2014
Author: Melissa Kay
Word Count: 1443
Article URL: http://www.isnare.com/?aid=1878611&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1878611
Easy Publish Tool: http://www.isnare.com/html.php?aid=1878611
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We'll share some tips with you for a more successful email marketing campaign. Before we do that, let see the statistics to see how important email marketing actually is.
Statistics for email marketing:
1. The average subscriber gets 416 commercial messages each month.
2. The number of existing email accounts is around 3.2 billion.
3. In the 2012. the revenue of email ads has been $156 million.
4. 95% of all online consumers have email address.
5. 91% of the consumers said that they check their email minimum once a day.
6. Average internet user in the US has 3.1 email address.
7. By the year 2017 the US will have around 236.8 million email users.
8. There is a prevision that by 2017 the email audience will grow to 2.76 billion.
9. 78% of brand marketers in the UK said that they see the retention as the purpose of their email marketing programs.
10. 64% of all decision makers use their mobile devices to read the email.
11. 89% of the brand marketers in the UK said that the email is important part of their business advertising strategies.
12. Each $1 that gets spent on email marketing brings average $44.25 in return.
13. 56% of all businesses had intention to increase their email marketing in the 2013.
14. In the last quarter of the 2012, there were more than 90% of the internet users in the UK that have sent or received at least one email per week.
15. 70% of the email users said they always open the emails that come from their favorite companies. Only 18% of email users said that they never open the commercial emails.
16. 55.2% of all global users open the email on desktop computers.
17. The estimate is that the number of the adult email audience in the US in the 2013 will be 188.3 million and it will climb to 203.8 million in the 2017.
18. 93% of all consumers get at least one email that's based on permission each day.
What about mobile devices?
1. 66% of all emails on Gmail get opened on mobile devices and only 19% in web browsers.
2. When creating the campaign for multi-devices, we need to remember that the most important content has to come first. The content should be ordered in the top-down hierarchy. This idea is one of the basics in journalism.
3. The size of the text body should be at least 13px. If you want to avoid zooming, use the text size 15-16px, depending on the font family and also preview how it looks on a mobile device.
4. Mobile devices provide highly interactive experience of use. Each mail gets viewed in stages and a good email marketing plan will do a research and create special design and content for each stage.
5. Some claim that there are already 50% of the email messages that are opened on mobile devices.
6. One of the basic principles in marketing is that we need to know our audience. If more than 10% of our brand's audience is using mobile devices, then it's time to do a mobile optimization.
7. The most used email client for Gmail opening is the built-in iPhone's mail program. This program opens 34% of all mails on Gmail.
8. Smartphone users represent 55% of the whole mobile population in the US and the time has arrived to stop dividing email messages on mobile and non-mobile ones. Our subscribers will see our messages on many different devices, that include desktop, laptop, tablets and smartphone devices.
9. Instead of focusing only on a click-based interaction with subscribers, think about it more widely. Use a grid-based layout and provide a content that's easy to read and understand.
10. There are subscription forms that ask their subscribers only to provide an email address. The idea is to keep it simple as possible.
11. Create the one-column layout, because it's always the most responsive one. If you want to stick to the multi-column layout, test how its elements behave on different devices and consider using a grid.
Master the Inbox
1. How can you lower the bounce rate? Find the emails that generated the highest number of bouncebacks and explore the source of that list.
2. Respect all the terms of the CAN-SPAM federal legislation. You also need to assure that all the removal requests are honored and that those subscribers get removed from your mailing lists.
3. 33% of all email recipients open their email messages only because of the subject line.
4. People most often read emails about travel and their finances.
5. On a typical workday, most emails on desktops and smartphones have been opened between 10a.m. and 4p.m.
6. The recipients will most often read only the subject line or few first lines of the text of your email. That's why you need to include your CTA early in the email.
7. The subject lines that contain less than 10 characters have 58% of opening rate.
8. Google said that they had more than 425 million active users of Gmail in the June 2012. Litmus' tracking service of emails showed that around 4% of all email opens were made by Gmail users, in the same month.
Email B2B marketing
1. 61% of the worldwide marketing professionals in B2B sector claimed that CTR is the most useful indicator for the analyze of the email campaign performance. 48% of the B2C marketers claimed the same thing.
2. Auto-responders are great for managing simple, returning mails. You can constantly use them for testing the marketing automation area. They're perfect for it because you'll send them often to all the new followers and subscribers.
3. The images are becoming more popular in our inboxes, all since the Facebook, Pinterest and Twitter showed us how to deal with them. You need to smartly choose the images in your email, because they'll talk about your brand as well. B2B emails can use some fresh designs to make their emails unique.
4. We see more B2B marketers that act smart by personalizing their campaigns to their subscribers' interests. They use behavioral data and wide selection of online personalization instruments.
5. Use the best marketing practice for creating your email templates, forms and homepages. Most automation providers will offer you the base for your implementation, from design of the template to the content that's already included as an example.
Data is important.
1. You need to collect detailed data from your subscribers and you need to customize each part of your message to make it relevant.
2. E-mail marketing is great because it will provide you the data about your company's best customers. Then you can target them with the special offers and discounts in order to stimulate them to share it with their friends and to talk good about your brand.
3. 77% of all marketers said that the history of purchase had great impact on the return on investment (ROI). They are using the data they've collected in the past to create campaigns that will influence on their buyer's process of making decisions.
4. 7 out of 10 people said that they've used the a coupon or the other discount that they've received in the marketing email in the previous week.
5. If you're collecting the addresses from the submission forms, you should consider the use of confirmed opt-in. With the confirmed opt-in, your subscribers will be asked to enter their email address in order to access to the content of your website. When they make a registration and give you their email address, they'll receive the verification email that they'll need to confirm. This way you'll get only the active and valid email addresses from your new subscribers.
Email and the social media
1. Any digital marketing campaign needs to pay special attention to sharing options of their email. It is advisable to include the buttons for social sharing at the top of the email. Create the interesting content that will be displayed on the social sharing websites and provide a shortened link for your whole content.
2. A survey in the 2013, conducted on the internet users in the US, had shown that the users spent more time on email than on any other digital activity. The email was used an hour longer than the popular Facebook.
About The Author: http://www.sg-business-email-lists.com/ Melissa Kay has 10 year in business mailing lists for B2B and B2C clients. She has consulted Fortune 500 companies including IBM, Dell, General Electric and AT&T. She also focuses on business email databases in singapore
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1878611
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
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