Digest for publish-these-articles@googlegroups.com - 13 Messages in 13 Topics

  Today's Topic Summary

Group: http://groups.google.com/group/publish-these-articles/topics

• Escape the Rat Race by Using These 7 Proven Principles [1 Update]
• Will Network Marketing Continue to Grow? [1 Update]
• Grand Canyon Helicopter Tours - 5 Things You Need to Know [1 Update]
• Do You Know the Real Job of a Press Release?. [1 Update]
• Here's Why People (Maybe You?) Don't Try to Get Publicity - Part 1 [1 Update]
• Here's Why People (Maybe You?) Don't Try to Get Publicity - Part 2 [1 Update]
• Here's Why People (Maybe You?) Don't Try to Get Publicity - Part 3 [1 Update]
• Is Using Scare Headlines a Good Publicity Strategy? [1 Update]
• The "Hidden" Benefit of Publicity [1 Update]
• What's the Best Time to Send Out a Press Release? [1 Update]
• Here's Why You'll Soon Have No Alternative But to Use Publicity - Part 1 [1 Update]
• Clean Your Carpet Yourself Or Hire A Professional Carpet Cleaner [1 Update]
• Quit Smoking! Are You Crazy? [1 Update]

 Escape the Rat Race by Using These 7 Proven Principles

"Merv Stevens" <submissions@isnare.net> Jan 03 05:20AM +0800  

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Article Title: Escape the Rat Race by Using These 7 Proven Principles
 
Author: Merv Stevens
 
Word Count: 1421
 
Article URL: http://www.isnare.com/?aid=1876157&ca=Self+Help
 
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Successful internet marketer Joel Peterson, recently gave a talk on how to escape the rat race by using 7 proven principles. During the talk Joel gave some information on his past and how he used to work in corporate America but managed to escape that way of life nine years ago and has not looked back since.
 
So what are the principles Joel used to make this amazing transformation to a life of success and enjoyment for him and his family. Well he used 7 Proven Principles ANYONE can follow to escape the rat race.
 
Principle #1: Know Your Why
 
A few years ago Joel didn't even know the meaning of the phrase "know your why". He was not into personal developlment and the last book he had read was a Harry Potter novel.
 
But now things have changed. Joel is an avid reader constantly renewing and improving his mind.His big "why" is spending time with his family, going on trips together and attending his childrens school events. This "why" has given him the desire and motivation to do what it takes to succeed in the network marketing and internet marketing arena.
 
It needs to be deeper than just getting more money or the big fancy house or car. It needs to be written down so that you can refer to it and remind yourself of what what your working towards when things get tough. Everyone's "why'" is different, but you need to identify yours and work on it.
 
Principle #2: Your Beliefs
 
This is a big, big, big one. You have to believe that whatever you are doing can really work. It's not just believing in the company you are with or the opportunity, but believing in yourself. You have to have the belief that YOU can accomplish things and that it can happen for you. And how do you do that… you need to hear the testimonies of other people who are achieving success. This can be done by logging into company calls and webinars or by attending events.
 
People are attracted to positive people and so you have to put any negative attitudes you have aside. Start using positive words in your language and remove negative words like "can't".
 
Principle #3: How You Treat Others
 
Unfortunately there are some internet marketers who treat people more like dollar signs rather than real living human beings. They do not care what type of product or services they sell as long as they are making money. We all know there are great internet marketing products out there, like Pure Leverage, which you can sell knowing that it will be of value and benefit to others. However, there are also a lot of scammy products that do not work and are a waste of time and money.
 
The unscrupulous internet marketer will sell all kinds of products, whether good or bad, and look upon their customers as numbers from whom money can be made. But a business run in this way will not last.If you want to build a long-term sustainable home business you have to stop treating people merely as dollar signs.
 
You have to remember that there is a real person behind everyone of your transactions – a person just like you. If you start respecting your customers and thinking about them as real people then you will go onto build a profitable business with large and successful teams.
 
Principle #4: Taking Action
 
This is huge because when many people first get involved in a business they very get excited. They come to the seminars, go through the courses and may even get a blog. But unfortunately they do NOT do the actionable things required to build a business. When you start out you have to be focused and take action on the things that are really going to help you grow your business.
 
Escape The Rat Race By Using These 7 Proven Principles
 
If you are consistent in these actions then you will achieve success. When you get results then you will get more excited and take further effective action that will grow your business even more. But what is the #1 action to guarantee success? Invite people to take a look at your business opportunity.There are a number of ways to do this. You can invite people online or invite people in person.
 
If you focus just on this one action and invite people to take a look at a video, a presentation or attend a seminar, then you will achieve success. If you are not inviting everyday, whether that be on your blog, on your newsletter or in person, you will not have as much success. Even if you are the worst inviter, if you do enough of it, you will get better and in time become a master inviter and recruiter.
 
Principle #5: How You Handle Failure
 
A lot of the time people look at a successful marketer like Joel Peterson and say "Oh, but you're so successful and everything you do turns to gold". But he had failed in many business previously, from a windscreen repair company, to solid waste disposal management and network marketing. Joel learnt from these failures.
 
If you quit and just curl up in a ball and turn the TV on and go back to your life of "quiet desperation" then you have a problem. Do not be afraid to fail. All successful people have had failures but they have learnt from them and used them as stepping stones on their path to success.
 
Principle #6: Keeping It Simple
 
Internet marketing can be a complicated business – choosing a niche, building a blog, finding keywords, driving traffic, etc. But you need to focus on simplicity. Do a few simple things over and over again and teaching others to do the same, is all you need to build a successful business online.
 
Here's the thing…. when you focus on those simple activities and you plug yourself into what is called the "School of Involvement", over time you will learn those things that you think are complicated. Focusing on the simple activities will generate income now and those other things will take care of themselves. If you are trying to learn to much at one time and complicating things, then you are not keeping it simple and you will get over-whelmed.
 
Principle #7: Duplication
 
A lot of people are not aware of what duplication means. It means getting a group of people to do a few simple things over a consistent period of time. Once this happens then the people you teach will have success and the people they teach will also have success. Before you know it you will begin to get forty emails a day of downline signups and customer signups.
 
What happens as your business starts to grow is that you will find people who will begin to grow their business without needing you because duplication has occurred. This will happen as long as you follow a system that is simple and you teach other people to follow the same simple system. In this way you can grow a very large business.
 
You'll have to watch out for the "Internet Marketing Hustle". A lot of internet marketers live from product launch to product launch. They create a product and then launch it relying on JV's (joint venture partners) to promote it. This is then repeated again and again – the "Internet Marketing Hustle". In this way you haven't really created a business but just a glorified job, working crazy hours.
 
This method of business does not have duplication. Having a business with duplication pays you by leveraging not only your won efforts but also the effort of others. Focus on leverage.
 
The principals mentioned above will help you get rid of the chains that keep you tied to the corporate world. Focusing on these 7 Proven Principles and taking action will bring you success. Concentrate on the things that you want to overcome, have belief, be consistent in taking action and eventually you too will escape the rat race.
 
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 Will Network Marketing Continue to Grow?

"Merv Stevens" <submissions@isnare.net> Jan 03 05:00AM +0800  

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At a recent Go Pro Recruiting Mastery event put on by Eric Worre, an amazing keynote presentation was given by industry leader Nathan Ricks. This highlight from the presentation is something that you'll want to share with your ENTIRE team and answers the often asked question, "Will network marketing continue to grow?" Network marketing will continue to grow! Here's why.
 
#1 – Need for Supplemental Income
 
Around the world economies are falling apart, pensions plans are bankrupt, and so there is a massive need for supplemental income. These circumstances will continue to drive people, even in much older ages, into network marketing. Because the middle aged and older members of our population are not going to be able to dig ditches when there 60, 70 and 80 years old. They're going to be living a long time and still be able to open their mouths and talk and so will still be able to share opportunities with other people.
 
#2 – Need to be Active & Engaged
 
Working and having a purpose to your life is a very important thing. It's about being social and belonging. Network marketing allows you to engage with others in order to grow your business.
 
#3 – More Efficient Business Model
 
In network marketing nobody gets paid unless they produce. In the corporate world people get paid all the time, even if they are not efficient and detract others from doing their work.
 
#4 – The World is Now a Network
 
Today the whole world has become a network. The world has arrived at the network marketing business model… and it's getting stronger and stronger. And that's why the industry has such a bright future.
 
#5 – Rewards Equal Contribution
 
In the network marketing business rewards equals contribution. There is no such as being over paid and there's no such thing as being under paid. It does not exist. You get paid exactly what you've produced in terms of bring in new members, network and product volume.
 
#6 – Unparrelelled Growth Rates
 
The network marketing industry is right now seeing unparrelleled growth rates. So when you stop and consider the future, it looks very bright. Since the industry got started in the USA in the late 1950′s only 13 companies have achieved over $1 Billion Annually in revenue. There have been hundreds of thousand of companies and only 13 have got to this yearly income.
 
Anytime you have a new industry it's like the 'Wild West'. The same thing happened in franchising. Seventy years ago people came up with the franchise business model where they could get people to pay for a business model kit, brand the business and take some of the tasks away and have support in their new business venture.
 
In the beginning of franchising it was horrible. People were selling ideas and ripping others off and double selling territories and screwing people out of their money. Eventually regulation came to the industry of Franchising. And then the monsters were born, like McDonalds, Subway and other mega-big world-wide companies.
 
Franchising is now looked upon as a completely legitimate business model and has created lots of millionaires. It's a tremendous new way to distribute products. This same process is happening with network marketing. The crazy, stupid "Wild West" days are going away and we're seeing companies that have professional management, that see the power of this business model, are emerging right now.
 
Being at the Forefront of Multi-Billion Dollar a Year Companies
 
We are on the cusp of really changing this whole industry as if it's yours. That's where we should come in as leaders and vote with our feet. We should make sure we hold people accountable that run these network marketing companies. We want to ensure that the industry does not get tarnished by a few that are bad – the "bad apples".
 
We also want to make sure that network marketing can reach it's full potential. Because it's way better and more efficient than any other business model. And because it's more efficient it should become bigger and better and will become bigger and better.
 
Network marketing is just beginning to hit it's "power band". The industry is just really coming out of its infancy… just really finding out what the best models are, how to operate more effectively, how to be consumer protective and to make sure that people see a different view. To change the paradigm of network marketing.
 
The old business models are dying and don't work anymore and people know it. Technology is massively on the side of the network marketing business model. No one could have imagined, especially those who started in the industry 30 years ago, that you could talk to anybody, at any time, at any place in the world for as long as you wanted to and for free.
 
Because of this there are some big companies - $12 – $13 Billion. But they are really not that big compared to the Apple's, Microsoft, Coca Cola and Proctor & Gambles of this world. They are $150 Billion + worth companies that have been working with a business model that has been around for 150 years.
 
The network marketing business model is relatively new but it's maturing and that's why many really believe that we'll see $20, $30 and $40 Billion companies in this industry in the future. And if you're lucky enough to be part of this industry and learn the skills required to be successful then your future is going to change for the better. But more importantly you will positively effect the lives of literally millions of people in the process.
 
If you are involved in the industry you should be inspired by the realisation that the regulation phase of network marketing and direct selling is over and that you are at the forefront of building multi-billion dollar a year companies. There should be optimism for your business and your profession. Acquire the necessary skills to be a network marketing professional and know that the answer to the question, "Will network marketing continue to grow?", will be a definite YES.
 
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 Grand Canyon Helicopter Tours - 5 Things You Need to Know

"Keith Kravitz" <submissions@isnare.net> Jan 03 04:40AM +0800  

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Article Title: Grand Canyon Helicopter Tours - 5 Things You Need to Know
 
Author: Keith Kravitz
 
Word Count: 546
 
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Now that we are officially into 2014, it's time to start planning that Grand Canyon helicopter tour. To help you get started in the right direction, I wrote up the top 5 things you need to know.
 
From Las Vegas
 
The first tip is that helicopters from Las Vegas only fly to the West Rim. I get phone calls every day asking about flights to the South Rim. If you want that rim, my suggestion is that you take the direct airplane flight there (all of 60 minutes!).
 
Next is the fact that helicopters are only allowed to land at the bottom of the West Rim. Authorities at the South Rim have banned this due to noise regulations. Thus if you want to get to the base, you've got to depart from Las Vegas, which is the only place from which bottom-landing trips depart.
 
Here's another one for you: Helicopters only hold six people plus the pilot. If you're group exceeds six people, you'll be divided amongst aircraft. If that's not plausible, I suggest you book an airplane tour. Planes can easily hold up to 19 people and thus all the people in your party can fly together.
 
Window Seats
 
Then there are window seats. Folks, seating is assigned based on the overall weight of passengers on the flight manifest. In other words, there's no way to guarantee seating. On the other hand, you can request a window seat as you complete your booking online. But even that's not guaranteed (and if you don't get it you won't be charged).
 
Let's see, that's four key things you need to know. Here's the fifth: Upgrade to an EcoStar 130. Yes, I know they are more expensive but these choppers are the kings of the sky. They feature forward facing, stadium style seats, a cabin that's 25 percent bigger than the average helicopter (important if you're a big guy like me) and a 180-degree wraparound window (ideal for you shutterbugs out there).
 
Before I wrap, a couple of words about bookings. First and foremost, please book your tour in advance. During holidays, helicopters can be sold out for days. Rule of thumb is to get your flight situated at least a week ahead of time. Once you've determined that, purchase your trip on the Internet. It's where all the great rates are.
 
Cold Weather
 
And do understand that it's cold out here in the southwest despite the fact that Las Vegas sits in a desert. Bearing this in mind, dress accordingly, which means a heavy jacket, hat, gloves, pants and some shoes you trust. I usually go the "layers" route, which lets me peel off a sweater or two if I get too hot.
 
I hope this article cleared the air about some things associated with Grand Canyon helicopter tours. I can tell you from my experience that these are the top questions I get when I'm helping people via email or in chat on my own sites. Understand them and then zero in on the flight that's best for you. And most importantly, do the booking online. Not only will you save money but it's really convenient (and secure!)
 
About The Author: Grand Canyon travel writer Keith Kravitz recommends going here for a list of terrific helicopter tours from the South Rim: http://www.grandcanyonhelicopters.org/south-rim And here for trips that leave from Las Vegas: http://www.grandcanyonhelicopters.org/las-vegas
 
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 Do You Know the Real Job of a Press Release?.

"Paul Hartunian" <submissions@isnare.net> Jan 03 04:20AM +0800  

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Article Title: Do You Know the Real Job of a Press Release?.
 
Author: Paul Hartunian
 
Word Count: 567
 
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I'll bet 99% of people think that a press release does the work in getting publicity for them. Dead wrong. Actually, press releases only do one thing - they open the door to the media. They get the attention of reporters, talk shows hosts, producers, etc.
 
Once the press release does its job - once the release gets the attention of the media people – its job is over. It's of virtually no more use. So if the press release's job is over as soon as it gets the attention of the media people, what actually is responsible for you (and everyone else) getting publicity? What's really pulling the heavy weight in this whole publicity thing? It's something called the Q&A. Very few people know what a Q&A is. Fewer still know how to put one together the right way. Let's take a look at what you need to get publicity and what each part of the system does.
 
First, there's the press release. Darned important piece of paper. If the press release doesn't do its job, nothing happens. The door to the media jackpot stays firmly closed. You've got to know how to put together a quality press release. It's got to go out into the media world, knock on the doors of media people around your neighborhood or around the world and interest the media people in your story. Once that's done, once the reporter is interested in your story, they're going to want to know more. They're going to want to know who you are. That's what your bio does. It explains to the reporter who you are, what you know and why you're qualified to do an interview. Fine. The reporter is now interested and he knows who you are and what you know.
 
But then there's the final step. Laying out your interview so that it goes where you want it to go. Many people are afraid of trying to get publicity. They're afraid they'll be asked questions they can't answer. They'll be afraid they'll get nervous. They're afraid the interview will spin out of control and they'll look foolish.
 
When I first started getting publicity, I had the same concerns. Actually, many of these fears became realities. Interviews did spin out of control. I was asked questions that caught me off guard. I was nervous. That's why I started working on my own publicity system. I knew there had to be a better way. And there is a better way - if you know how to put together a great Q&A and put it to use the right way. I'll be spending more time talking about Q&As in the next article. For now I want you to clearly understand that your press release is vitally important, but it doesn't stop there.
 
If you've been writing press releases but not getting the publicity you feel you deserve, your problem could very well be your Q&A. After all, that's where the real power of any publicity campaign lies. If you don't know how to put together your Q&A the right way, you're cooked.
 
Get busy on your publicity campaigns. Thousands of reporters are waiting for your story, ready to reward you with free publicity to promote whatever it is you want to promote. See you next time.
 
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 Here's Why People (Maybe You?) Don't Try to Get Publicity - Part 1

"Paul Hartunian" <submissions@isnare.net> Jan 03 03:40AM +0800  

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Article Title: Here's Why People (Maybe You?) Don't Try to Get Publicity - Part 1
 
Author: Paul Hartunian
 
Word Count: 721
 
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There are three reasons people don't try to get publicity for their product, service or business, even though they may have a great story. Each of these reasons is a total myth, but they are costing people (maybe including you?) fortunes in free advertising via publicity.
 
In the next three posts I'm going to go into detail about each of these myths. I want to dispel these myths so that you're no longer a prisoner of them. Hopefully at the end of these three posts you'll see the truth and you'll join the rest of us enjoying the enormous benefits of publicity.
 
Let's take a look at the first myth in this issue. It has to do with the press release itself. Many, many people believe that they must have special writing ability to write an effective press release. They believe they have to have a journalism background. Or some special skill at writing catchy headlines, captivating sentences and intriguing story hooks. Nothing could be farther from the truth. Some of the worst press releases I've seen have been written by people with some professional writing background.
 
The secret to writing a great press release is to follow a tested, proven system. Actually, that's the secret to succeeding at most things in life.
 
Why spend months or years of your life trying to reinvent something that's already been tested and proven? Why not just follow the templates, systems and strategies that are already working? There's a formal term for this. It's called modeling. In medicine, modeling is a very powerful technique. Here's an example.
 
Pancreatic cancer is a particularly serious form of the disease. Only 1% of people who are diagnosed with pancreatic cancer will be alive in 5 years. If I was diagnosed with pancreatic cancer tomorrow, do you think I'd spend my time trying to come up with ways to survive? Do you think I'd try to discover a cure on my own?
 
Heck no! Didn't I tell you that the disease is 99% fatal? Well, what does that mean? Most people would say that 99% of the people with the disease are going to die. That's the negative outlook on that number.
 
The positive outlook is that 1% are going to survive. How did that 1% survive? I don't know, but you can bet that if I was diagnosed with the disease, the first thing I'd do it track some of those people down, find out what they did and do the same thing. That's modeling.
 
The same is true with publicity. Sure, you can invent your own publicity system. It took me almost 20 years to invent, test, refine and prove my system. Or you can follow a system that's already working.
 
Why do so many people believe they need some special writing ability to write a great press release? Because that's what they've been told over and over.
 
Who's been telling them that? Well, wouldn't it be the people who make a living writing press releases? If they can get you to believe that you don't have the skill but they do, you'll continue to pay them every time you need a press release written. After all, you reason, they are the publicity professional. You aren't. Aw, mule muffins.
 
If you start from scratch, you'll waste a huge amount of time coming up with a publicity system that works. But if you follow a proven system, you can be up and running in hours.
 
You don't need any special writing skills, talents or abilities. You have all the ability you need to write a great press release.
 
If you want to hire someone to write press releases for you, that's fine. But you don't HAVE to pay for it. You can do it all yourself in just a few minutes. Don't fall for that sales pitch.
 
So let's declare Publicity Myth #1 dead. You do not need special writing skills to write a great press release. You have all the skill you need right now. You just have to follow a proven system. Next time I'll talk about the second myth that stops many people from trying to get publicity. This one is a real killer.
 
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 Here's Why People (Maybe You?) Don't Try to Get Publicity - Part 2

"Paul Hartunian" <submissions@isnare.net> Jan 03 03:20AM +0800  

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In the last article I told you the first reason many people don't try to get publicity. That reason is just a myth. A very costly myth if you believe it. On to the second reason people don't try to get publicity.
 
Most people (maybe you too?) don't try to get publicity because they've been led to believe they need some special contacts in order to get interviews. They feel they have to know editors or producers or reporters. 100% nonsense. You don't have to know a blessed soul to get interviews. Plus, you don't have to pay anyone to book the interviews for you.
 
In over 20 years I've never once paid anyone to book an interview for me. I or my assistants have booked every one of the thousands of interviews I've done. So who has led you to believe you need special connections in the media in order to get interviews? The people who you would have to pay to book those very interviews.
 
I've said this over and over and I'll repeat it now. The media people are constantly looking for good stories. That's their lifeline. Without good stories, they're out of business. If you have a good story and you know how to present it to them, they're going to offer you an interview.
 
Why should you pay someone $50 - $300 to get an interview on a local radio talk show? If you fax them a compelling press release with an interesting story, they'll call you wanting more information. If the additional information you give them is what they want, they'll offer you an interview. You can book yourself to be interviewed by everything from your local newspaper to the biggest TV show. Let me give you one major caution, though.
 
Resist the temptation to try for Ellen and the major TV shows until you get some experience. You get experience by doing interviews with the tiny radio stations in your area. And the tiny newspapers, often called "shoppers" in your area.
 
The people who work for these tiny radio stations and newspapers are often unpaid or they are paid very little and do it part-time. They may be good interviewers, but typically they're just fair. They may be housewives part of the day and reporters the other part.
 
Don't misunderstand what I just said. I didn't say that these interviews have no value. They can have tremendous value.
 
If you own a local business or professional practice, these little radio stations and newspapers can provide you with a steady stream of business. Most people in a community read their community newspaper from cover to cover. They usually skim over the larger daily newspaper. But that community newspaper has community news - news that's most connected to them. They want to know everything that's going on in their town that could affect them.
 
The same holds true for the local radio stations. They're full of local news. That's why local people love them. They're very personal. Very connected. They talk about people and places they're familiar with. Sure, local people listen to the "big city" radio stations too. But they truly connect with the local newspapers and radio stations. If you have a story about your business or practice picked up by the local newspaper - or if you're interviewed on the local radio station, the community listens. You're one of them.
 
If you aren't a local business, you can benefit too. Even if you're located in Ames, Iowa, doing an interview in Boone, North Carolina can have great benefits. Take just a few minutes to find out a few things about Boone like the names of some local attractions or prominent people in the community, like the mayor. Don't pretend to be one of them, but show an interest in their community. If you try to pretend to be one of them, you'll be spotted in a minute as a phony.
 
But if you say: "When I was booked to do this interview, I wanted to find out more about Boone and I'm glad I did. I found out that you have an outstanding symphony orchestra." And so forth. You quickly become an honorary member of the community. Again, how do you get this interview? Do you have to pay someone to book you? Do you have to know the talk show host or the producer? No way. You simply have to send them a press release offering them an interesting story. One that relates to the people in their community.
 
You also have to know what to say and when to say it when reporters call to book your interview. Say the wrong thing and you're out. But that's what my publicity kit is for. I give you exact wording to use to book your interviews without having to pay anyone.
 
Don't have my kit yet? What the heck are you waiting for? Right now, go to: http://www.MillionDollarPublicity.com and become part of my publicity family. Don't misunderstand another thing. I don't think the people who charge to book interviews are completely worthless. There are certain occasions where they have value. But for most of you who have what would be termed a "small business", you can and should do your own booking. It's easy, there's absolutely no "selling" involved and it puts you closer in touch with the whole publicity system. Next time, we talk about the third myth people are led to believe that stops them from trying to get publicity and causes them to miss out on the banquet. See you next time.
 
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 Here's Why People (Maybe You?) Don't Try to Get Publicity - Part 3

"Paul Hartunian" <submissions@isnare.net> Jan 03 03:00AM +0800  

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In the last two articles I told you the first two reasons many people don't try to get publicity. Those reasons are just myths. Very costly myths if you believe them. On to the final reason people don't try to get publicity.
 
Many people don't try to get publicity for their business because they've been led to believe that publicity is an advanced marketing technique. They've been led to believe that you should get your business established first, then you might want to try to get publicity.
 
Who's led them to believe that? The people who want to sell them all the other marketing tools - the telephone book ad reps, the magazine and newspaper ad reps, the people selling various online and offline marketing services and products.
 
Once again, this is a complete myth. It's like saying: "I'm going to wait until my house catches fire, then I'm going to buy some fire insurance." Sorry Zippy, too late.
 
If you're just starting a business, why wouldn't you want the media people to help you. There are tens of thousands of reporters all around the world willing to give you publicity if you'll simply give them a good story. Why would you want to spend all that time and lots of money getting your business up and running when the media is willing to help you for just about nothing?
 
When bad news hits about you or your business (and it will) will you have used publicity to create such a positive image about you that the impact from the negative information will be minimal? Or will you scramble around after the bad news hits trying to put out the fires and salvage your image?
 
If you already have an established business, are you the most well-known in your field? If not, the media can help you.
 
There's one reality about life that you've got to rivet into your mind. It goes against what you've learned from your parents, your teachers, your minister and just about everyone else in authority.
 
That reality is - "The person with the greatest ability is typically NOT the most well paid and the most recognized. The person with the greatest visibility is."
 
Sad but true. A person can be totally incompetent, but if he has the greatest visibility, he'll be recognized as the leader in the field and will be sought after far more often than the person with the greatest ability.
 
The media gives you visibility. The media puts you in front of thousands or millions of people. More importantly, the media gives you credibility.
 
When you're on TV or radio or when a story appears about you in a newspaper or magazine, people instantly believe you and what you're saying or what is said about you. Pretty scary, eh? Could be. But you can harness that power and use it to tremendously benefit you and your market.
 
All through school we were taught to study hard, learn as much as we can, be the best, be the top and you'll succeed. Well, if they were talking about learning how to use the media, they were right. If they were talking about learning everything about the trade or profession you want to be in, they were dead wrong.
 
Look at all the people you see on TV and radio, in newspapers and magazines. Do you think every one of them is the most qualified, the most knowledgeable, the most talented in their field? Not on your life. They know how to play the publicity game or they hired someone who does. They're getting tremendous visibility. People see them, hear them, read about them everywhere.
 
This must drive the most talented people crazy! Think about two guys in law school. One graduates #1 in his class. He's absolutely brilliant. The other barely squeaks by. But he took the time to learn how to use the media to his advantage.
 
One year later, Mr. #1 In His Class is at the bottom of the ladder in a law firm filling out forms while Mr. Scraping The Bottom is a media star with a regular radio talk show. He has a list of clients a mile long.Is it fair? Heck no. But it's life. Can publicity be used is less than honorable ways? You bet. But that's where character comes in.
 
Publicity can launch a "nobody" into the stratosphere. It can turn a mediocre book into an instant best seller. It can take a struggling business and put it in the Top 500 List. That's pure power! Can publicity can take a construction worker and turn him into a multi-millionaire celebrity? Sure. Ever hear of Bob Vila?
 
Can publicity take an overweight aerobics instructor and make him the multi-millionaire Guru of Fitness and Weight Loss? Sure. Ever hear of Richard Simmons? Can publicity turn a bouncer from a Chicago bar into a worldwide celebrity? You bet. Remember Mr. T? I'm reading a book called High Visibility. It's all about how celebrities are "created" out of almost nothing. I can't recommend it yet because I'm just starting it. But if it's good, I'll let you know.
 
So publicity is far from an advanced marketing technique. I can't think of anything more basic and more powerful than publicity used appropriately. If I had to teach only one skill to someone and have that skill be responsible for creating a fantastic life for that person, I'd teach them how to get publicity. There isn't a product, service, business, cause or issue that can't benefit from publicity. People down to their last dollar can use publicity. People all around the world can use publicity. Publicity is pure power. Use it correctly, wisely and ethically.
 
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 Is Using Scare Headlines a Good Publicity Strategy?

"Paul Hartunian" <submissions@isnare.net> Jan 03 02:40AM +0800  

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On one of the publicity coaching calls I had for my members, some excellent topics came up. One of them is the use of scare headlines to get the attention of reporters. We went into a lot of detail on the call, but it's well worth briefly addressing the issue here. A scare headline is simply one that is intended to scare people into finding out more, taking action, buying a product or whatever.
 
If you haven't read John Stossel's book "Give Me A Break", you should. It's an excellent book. He talks about scare headlines quite a bit. My position on them is clear: I hate them and I think they're unethical.
 
If the risk you're talking about in your scare headline is a legitimate risk for a significant number of people, it's no longer a scare headline, it's the truth. I'm fine with that.
 
If, though, you're simply juicing up the truth to make it sound more frightening than it really is or if the risk affects a miniscule number of people, it's simply intended to get attention at the cost of other people. That falls well below my ethical radar.
 
Yep, some news shows use that tactic all the time. I think they're scum. They constantly have people in a panic, just to draw viewers to their show. Some newspapers use that tactic to sell papers. They're scum too.
 
It all comes down to what you feel is more important - is it more important for you to put some dubiously earned dollars in the bank or is it important for you to tell the truth? One of my favorite quotes is: "If you have integrity, nothing else matters. If you don't have integrity, nothing else matters."
 
It sure is very tempting to rattle people up with a scarce story - and it's actually pretty easy to do. But that's where integrity comes in. I'd much rather have less money in the bank and be able to sleep at night than to know I have people jittery because of some nonsense scare I stirred up.
 
I just saw an atrocious play in New York called "Unbecoming". The entire premise of the play is that 98% of all hysterectomies are unnecessary and are done often to butcher women and make money for the greedy physicians. I sat there feeling that the person who wrote the play simply wanted to create a scare to sell tickets to this pitiful excuse for a stand on an issue. He didn't seem to want to let facts get in the way of his scarce.
 
It's very trendy to condemn God and the medical community for just about everything these days. But it's funny how, when a serious problem comes up, people say "Oh God, where's the emergency room?".
 
Don't join the scum brigade. There are enough opportunities to get legitimate publicity for your stories. No need to rely on sensational scares that are little more than blatant lies intended to make people do business with you out of fear.
 
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 The "Hidden" Benefit of Publicity

"Paul Hartunian" <submissions@isnare.net> Jan 03 02:20AM +0800  

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One of the greatest benefits of publicity is one that's not often mentioned - the benefit of pre-selling you, your product, your service or whatever else you're offering.
 
Let me give you the classic example I often mention at my talks around the country. Let's say you're a chiropractor. (You can easily replace chiropractor with accountant, carpet cleaner, plumber, real estate agent, dentist or whatever profession or business you're in.) You certainly have competition in your area. You may even have LOTS of competition.
 
How is your competition getting business? They're probably all doing the same things - running ads, sending out Val-Pac coupons, doing Yellow Pages advertising, business cards, sales letters,
 
etc. You're going one better. You're also using publicity.
 
So, while all of your competition is battling it out in the Yellow Pages, on the pages of the newspapers, etc. you're getting stories written about you in the same newspapers, on the same radio and TV shows, in the same magazines.
 
Remember what I've told you over and over - when you get publicity in the media, you get INSTANT credibility. People instantly believe you. That's because people running ads are seen as salesmen. People who get articles in the same newspapers are seen as news. An enormous difference.
 
You write a press release, send it in to the local newspaper and they do a story about you. People in the community get their first exposure to you in the media. All the other chiropractors are running ads. You're making the news by getting an article about you in the paper.
 
Because you follow my system, you know how to write a good press release and do a good interview. Because of that, people call your office when they read the story about you and the benefits of chiropractic.
 
When they call your office they are intentionally put on hold. While they're on hold they don't hear that goofy hold music (what an incredible waste of good marketing time). Instead they hear a recording of an interview you did on the radio talk show they always listen to. You're talking about the benefits of chiropractic.
 
They make an appointment. When they get to your office, they're intentionally made to wait in the waiting room for 5 minutes or so. That's because on your walls you don't have all those certificates that no one cares about or paintings of bulldogs playing poker. Instead you have lots of framed articles all about you and the benefits of chiropractic. There are articles from USA Today, the New York Times, your state magazine, the local newspaper, etc. Finally, in the corner of your office you have a TV and a VCR playing. What does the person see on the TV? Right - he sees you being interviewed on a big time talk show. When you finally come out and introduce yourself, what does this person do? Probably drops his jaw, shakes your hand and won't let go.
 
This person has already been pre-sold on both you and the benefits of chiropractic thanks to the credibility you got by being in the newspapers, magazines, on radio and TV instead of just running ads.
 
Publicity can be enormously powerful. But as I always make very clear, it's no get-rich-quick scheme. You've got to put the principles into action. You can't simply get my publicity kit and expect reporters to jump out of the box ready to do interviews with you. There are so many benefits to publicity I have no idea why everyone doesn't use it. Why aren't you using it?
 
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 What's the Best Time to Send Out a Press Release?

"Paul Hartunian" <submissions@isnare.net> Jan 03 02:00AM +0800  

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Got a good question from a subscriber. You should all be interested in both the question and the answer. Here it is: "Paul, What is the best day and time to send out a press release? I'm assuming that Monday and Friday would NOT be good days, and I am assuming that morning would be best. Can you comment? Thanks, Lisa Hepner" I've got two answers to that question. If you have a critical news item that has immediate time value, you've got to get that release into the hands of the media as soon as possible. For example, if you knew the president of the United States was going to resign at noon tomorrow; you have to get that information out immediately. It doesn't matter what time or day it is. If you wait for the perfect time and day, the news will be dead. On the other hand, if your information will be good tomorrow, next week, next month or next year, there are days and times that are better than others.
 
Monday and Friday are generally not great days to send out releases. Also, the afternoon is generally better than the morning. The thinking is that Mondays and Fridays are either gear up or gear down days and are busier than the rest of the week. Also, morning is busier than the afternoon since people come into the news rooms in the morning to find a stack of releases sent to them over night. By afternoon these releases have been taken care of and there is less activity.
 
I'm not sure I completely agree with that thinking, but it really doesn't matter. I've sent out releases every day of the week and every hour of the day. Let me clarify one thing about the urgency of your story.
 
Lots of people tell me that they have an urgent story that has to get out to the media immediately. When I ask for details, they tell me they have a skin care product and that every minute that goes by means more skin damage for people not using their product.
 
This is nonsense. This is what annoys media people - making an emergency out of a non-issue story.
 
Also, if you're sending out a press release related to Christmas and you wait until two days before Christmas to send it out, that's not an urgent story. That's procrastination. If you want to know whether or not you have an urgent story asks yourself one question. "Will this still be news next week?" If the answer is "no" you probably have a story with time value. If it's not covered now it'll never be covered. It'll be a dead story. But if you say that your story will still be news next week, your story does not have urgent time value.
 
As you know, I spend a lot of time in the dog world. Unfortunately, far too many people in that field have abused urgency. I constantly see postings staring with the word "Urgent" or "Emergency". The ad goes on to talk about a dog that needs a home.
 
These people think that by adding the words "Urgent" or "Emergency" to their ad it'll create more interest. Actually, the opposite is true. It's like crying "wolf" too often. Media people feel the same way. If you repeatedly contact them telling them you have an urgent story and you don't, you've lost credibility. Save your "Urgent" card for a real situation.
 
The moral here is that there are days and times that may have a bit of advantage over other times and days, but that advantage is not so great that I'd delay a good story.
 
One final note: One of the best times to send out our your press releases is around holidays, especially the week between Christmas and New Years. Have you noticed that newspapers around holidays are often very slim? Have you noticed that radio shows have lots of "open phone" time?
 
Do you think news takes a break during holidays? No way. It's the people sending out press releases who take the break. Take advantage of that golden opportunity and get your press releases out during holidays. You could see a significant increase in the response. Thanks for the question, Lisa.
 
*********************** ARTICLE END ***********************
 
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 Here's Why You'll Soon Have No Alternative But to Use Publicity - Part 1

"Paul Hartunian" <submissions@isnare.net> Jan 03 01:40AM +0800  

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Article Title: Here's Why You'll Soon Have No Alternative But to Use Publicity - Part 1
 
Author: Paul Hartunian
 
Word Count: 977
 
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For many, many years I've been the #1 authority on how anyone can get publicity for their product, service, business, cause or issue. Over the years I've made some major predictions about the marketplace, the future of publicity and advertising, etc. I've got another one right now.
 
I predict - no I'm certain - that you will soon have no alternative but to use publicity to promote your business, product, service, etc. There are several reasons for this. I'll go into one of them now. I'll cover the others over the next few articles.
 
Like it or not, the US marketplace - and probably the entire global marketplace - is no longer driven by quality, experience, training, etc. It's driven by celebrity status. Here's what I mean by that. For centuries, the marketplace was driven by qualifications. People would choose a professional or a vendor based on the training that person had, the number of years in business, prestigious awards they may have won, etc. So, if you were choosing a physician, a Harvard educated doctor would be at or near the top of the list. The person who had been in the plumbing business for 26 years got the nod over someone who only had 2 years in business. That has all but disappeared. Now, the economy is driven by celebrity status. Sad...but true. Want a clear example of this?
 
What if the most recent winner of the Nobel prize in physics was to appear at a local market to sign autographs. How many people would show up? Right, his mother, his sister and his dog. Now, what if some second rate, has-been, blast-from-the-past TV actor showed up to sign autographs. How many people would show up? Right, be sure to have crowd control on hand. The lines of adoring people are going to be long. Want another example?
 
Suzanne Sommers is out spewing forth advice on health, medicine and nutrition. She played a large-breasted, dizzy blonde on a TV show 25 years ago. What the heck makes her an authority on health, medicine and nutrition?
 
Right... zip! But nevertheless, her books fly off the shelves while the books written by respected, Harvard educated physicians and their peers are relegated to the remainder sale pile. Some of you may say that Suzanne's books get better marketing, are written better, etc. I say nay, nay. I say they only have the celebrity status of Suzanne. This is driving highly qualified people crazy. People with celebrity status are given more respect, credibility and money than they are. But there is a solution, Publicity. As I mentioned at the beginning of this article, I predict that soon you will have no choice but to use publicity to market whatever it is you have to market.
 
The good news is that it can be pretty darned simple to put the power of publicity to work for you. In my talks around the country, in my ezine, in my hardcopy newsletter I've been harping for years about the power the media has to make you an "instant celebrity". Just the fact that you were on radio, TV or in the newspaper or magazines, makes you an instant mini-celebrity. Do you doubt me? Well, think about this... Let's say you're on TV on Friday night. On Saturday morning, you're out mowing your lawn. Your neighbor opens his door to get his morning newspaper. He sees you and says: "I saw you on TV last night. I didn't know I was living next door to a.... celebrity!" Hmmm, so being in the media does make you a celebrity, doesn't it?
 
I've also spent years chastising people for not using publicity and struggling to make their businesses work. Why aren't you using the media to make yourself the local celebrity chiropractor. Or real estate agent. Or tax preparer. Or mortgage consultant. Or carpenter. Or whatever field you're in. I don't know why you're not using publicity. I've shown you the power it has dozens and dozens of times. Are you uncomfortable with the term "celebrity"? That discomfort can cost you a bundle - and maybe even your business or profession. But forget what I say. Look at the marketplace. Look at how much of the marketplace - maybe even your marketplace - is driven by celebrity power.
 
To heck with qualifications, training, education, experience. Anyone with celebrity power can bump you off in a New Jersey minute. (I know the saying is really New York minute, but New York gets enough attention.) So, it's your choice. Watch your market being dominated by people with lesser credentials and qualifications than you, but more celebrity recognition than you. Or use publicity to get your own celebrity status.
 
Keep in mind what I said earlier about celebrity status. You don't have to be known around the world, stopped everywhere you go for autographs and have screaming fans to be considered a celebrity. You just have to been seen in your local media to become a local celebrity.
 
Why do you think charities ask the weather man or the traffic girl from the tiny local radio station to host their fundraising event? It's because the media has made them local celebrities. Would they even be recognized in the local market? Heck no. But simply say: "Jeff Jones, the weather man from WCEL is going to emcee our charity auction" and you've got people's interest. A few of you may be whimpering that this just isn't fair. When did anyone guarantee you fairness, Scooter? It is what it is. You can resist it or you can use it to your benefit. The clock is ticking. The power of celebrity status is growing in the marketplace. Are you in or are you out?
 
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 Clean Your Carpet Yourself Or Hire A Professional Carpet Cleaner

"Dan Baxter" <submissions@isnare.net> Jan 03 01:20AM +0800  

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Article Title: Clean Your Carpet Yourself Or Hire A Professional Carpet Cleaner
 
Author: Dan Baxter
 
Word Count: 650
 
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Whether or not to hire a professional carpet cleaner could be the question on your mind. This article will help clear up some of the questions you may have.
 
When you consider your carpets, you might be wondering whether you should hire a professional to clean them for you or if you should try doing them yourself. In this article we will discuss a few things to consider.
 
Most people are primarily concerned with the money aspect of this decision. If cost is your concern you might be surprised to learn that, by hiring a professional, you will more than likely save money in the long run. This is due to the fact that professional cleaning removes more damage causing grime than do-it-yourself equipment. In addition regular cleaning would mean that the damage caused by this grime would be much less severe and you will be much less likely to need to replace your carpet as soon. Dirt acts as sand paper and wears the carpet down prematurely. By removing this contamination your carpet will last longer.
 
Cleaning your carpet professionally however should not take the place of regular vacuuming. Regular vacuuming can also reduce the amount of damage causing dirt in your carpet fibers. By vacuuming you will be picking up the majority of dirt and therefore it will not cause damage to your carpet. The problem is that there are smaller bits of dirt, body oils, and other soils that are impossible for you to pick up with standard vacuuming, and this is one of the reasons that you should think about hiring a professional who has the equipment and know how to remove these soils and oils for you.
 
How long will my carpets stay clean? Most Do-It-Yourself cleaning machines use a detergent when cleaning the carpet but do not have a rinse cycle or use a rinsing agent after the cleaning to neutralize the detergent. This causes a detergent or soapy residue to build up in your carpet causing it to get dirty much faster. A good carpet cleaner always rinses out all detergent residue from your carpet. This helps it to look clean much longer.
 
What do the carpet manufactures say about this subject? Carpet manufactures state that hot water extraction, other wise known as steam cleaning, is the only proper way to have your carpet cleaned and the only way to maintain your carpets warranty. This method also kills germs, allergens, dust mites etc. This leaves you with peace-of-mind, not having to worry about any of your family suffering any effects of contamination in the carpet.
 
A common bit of misinformation is that steam cleaned carpet takes a day or longer to dry. Although if you have an inexperienced cleaner this may occur. An experienced cleaner can usually have your carpets dry within 24 hours. This is why it is important to check testimonials and references on any professional you consider.If you would like to enjoy your carpet quality for years to come, then being able to hire somebody to clean them properly is almost certainly the best thing that you can do to ensure your carpets last many more years.
 
The recommendation by carpet manufactures is that you have them professionally
 
cleaned at the minimum of once a year. At an average cost of $150 to $300 not only does this keep your carpet fresh and looking like new but this will prevent a costly premature replacement of your carpeting.
 
Which company to hire is probably your last question. First off you need to be sure that they use hot water extraction. Dry cleaning companies leave a residue that will cause your carpet to get dirty faster after the cleaning. Secondly, look for references for any company you are considering. As your friends, visit review pages etc.
 
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 Quit Smoking! Are You Crazy?

"Todd Burgess" <submissions@isnare.net> Jan 03 01:02AM +0800  

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Article Title: Quit Smoking! Are You Crazy?
 
Author: Todd Burgess
 
Word Count: 657
 
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I cannot count how many times I have heard that said to me. And my response would be, "I like Smoking" or " If it was a problem then I will quit" or something derogatory, or along those lines.
 
Or one of my favorite was " We all die sometime"
 
I always treated the person saying it to me as if they were the one who was stupid for telling me something that I already knew. I just got mad at them for reminding me that I was addicted to something that was surely killing me and I did not think I could quit.
 
I mean are you crazy I could not quit smoking, and as a matter of fact I could not go more than 4 hours without a cigarette or I would be pretty much climbing walls.
 
And that was the honest truth of the matter. I would be so irritable that you could not even look at me the wrong way without me getting agitated. And on days when I was not working I would smoke 1-2 every hour.
 
This was my daily cycle of never ending doom. But hey, I was in control I wanted to smoke, "Right"?
 
How on earth can I buy a pack of cigarettes every day that has a warning label stating "Warning the Surgeon General states that smoking causes lung cancer emphysema and a whole host of other deadly diseases"?
 
And continue to smoke them without giving a second thought to all of those warnings?
 
And continue to do this for more than 30 years?
 
Simple, I was an addict. And that is what an addict does.
 
And you can give me all the excuses in the world and I will just be a little bit in your face and tell you, that you must be an addict as well, so welcome to the club.
 
And like me when you do something for such a long period of time it just becomes a way of life
 
.
 
So if you really want to quit smoking, and the key word is, " Really," then you should be seeking ways to quit.
 
That thing that you say that you enjoy, but deep down, you really do not enjoy them " You Need Them!"
 
And that feeling of gratification is nothing more than you getting the nicotine in your blood stream up to its usual levels. When you can admit to yourself, No one Else, just you, that you, have a problem then you have taken that big step in the direction to a new way of life.
 
That is the desire that is needed to quit smoking.
 
You have to admit there is a problem and then seek out ways to help you quit.
 
There are a lot of programs and ways to quit but I am not the person who will sit here and tell you which way to go because this will work, or that will work, when the truth is only you can decide what is right for you.
 
I quit twice in my life. Once for 8 months and then it took me 8 years to quit again. I have been cigarette free now for 7 years and I consider it the greatest achievement of my life.
 
Your first step is to admit there is a problem. And then to seek out the best method for you to address that problem.
 
When you finally beat that demon, "and you will", you will be so happy that you did.
 
Being smoke free is an awesome way to live and you can choose to get there by admitting to yourself that you can Quit.
 
Start now and be free.
 
Todd
 
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