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- What The Publicis-Omnicom Deal Means For The Marketing World [1 Update]
- The Advantages Of Endoscopic Surgery [1 Update]
- "Peg Smith" <submissions@isnare.net> Aug 03 01:20AM +0800
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Please consider this free-reprint article written by:
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Article Title: What The Publicis-Omnicom Deal Means For The Marketing World
Author: Peg Smith
Word Count: 681
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With American advertising giant Omnicom and French powerhouse Publicis Groupe merging together, the two companies have now created the largest and most powerful ad agency in the world – Publicis Omnicom Group. By combining forces, the merged group will have seemingly endless amounts of funds through which they will be able to negotiate new deals and expand their already existing campaigns. However, bringing together two already successful advertising firms is a surprising move for the clients and the employees of the companies alike, and the deal raises a number of important questions for the advertising and marketing industry. How does the merger change the strategies of rival companies who are now brought under the same roof? And, in the age of digital marketing, how well will different strategies and creative talent work together? Only time will tell if the merger is successful for the clients and the firms themselves, but it certainly marks an important, and possibly very telling, landmark for the marketing industry.
The Deal
The structure of this complex deal may take some time to fully develop, but for now Omnicom CEO John Wren and Publicis Chief Executive Maurice Levy will form a co-CEO structure for two-and-a-half years. Once this initial time period is up, John Wren is set to take full control of the position. While the merger gives Publicis Omnicom Group a net-worth $35.1 billion and a pool of 130,000 employees from which they can draw talent, the deal also brings together serious advertising rivals like Coca-Cola and Pepsi, and Taco Bell and McDonald's. The organization certainly has a much broader reach and serious buying power when it comes to developing new deals and purchasing expensive advertising space. Clients, however, may not see the mega merger in the same light as the new co-CEOs.
A Question of Technique
Advertising and marketing have changed dramatically in the digital age, with branding strategies focused on quality social media and search engine presences. While the desired end result of a high presence is the same for any firm, different companies have varying strategies for their brands in order to keep their Internet reputations high. By bringing together two separate and already successful advertising agencies, there will be an inevitable combination of strategy that may be cause for some uncertainty for clients. The uncertainty also reaches down to employees as well, who will surely be introduced to a new culture of creativity or change in strategy that may drastically change the direction of their current campaigns. Because a merger of this scope has never been accomplished before, these are questions that will have to go unanswered for some time, creating a cloud of ambiguity over the deal.
What About Loyalty?
There's no doubt that the creation of Publicis Omnicom Group will be very beneficial for the CEOs and other executives who will gain from the combination of capital. For clients, however, the combination may not feel so blissful. What does it mean to have your advertising run by the same agency as your competitors? While there are multiple separate ad firms that work within the new Publicis Omnicom Group, they are still united under one name, which may seem counterproductive to a client who is paying to have their brand stand apart from the competition, not living together under one roof. The combination of Publicis and Omnicom has a monopolistic feel that could drive existing and future clients away. The concept for modern advertising is built upon creative ingenuity and versatile development by a company that is willing to take risks to bring about results. A corporation that is hungry for success generally seeks partners who are also driven by the need to succeed. Publicis Omnicom Group's new buying power may be able to out wager everyone but their monopolistic atmosphere could also drive away new clients who are looking for a more driven agency. Regardless of the how successful the deal is, the results will be very telling for how the marketing industry evolves throughout the next decade.
About The Author: Peg Smith is an experienced writer who is able to offer advice and insight on a multitude of topics, including business news. http://www.marketwatch.com/story/laser-spine-institute-partners-with-marodyne-medical-to-offer-the-latest-in-low-intensity-vibration-science-2013-02-19
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- "Peg Smith" <submissions@isnare.net> Aug 03 01:01AM +0800
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Article Title: The Advantages Of Endoscopic Surgery
Author: Peg Smith
Word Count: 610
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If you're considering back surgery, you may have heard of ambulatory surgery centers that perform minimally invasive, or endoscopic, surgeries. Endoscopic surgery is an operation performed using an endoscope, which is basically a small camera that is attaches to the end of a tube. During an endoscopic procedure, a doctor makes a small incision near the area being operated on and inserts the endoscope to the point of the procedure. Once the camera is on target, it projects the area onto a large monitor, which the surgeon uses to see the procedure. The surgeon can then carefully maneuver their instruments through the tubes and perform the surgery while watching the monitor. As opposed to traditional surgery, endoscopic procedures offer a wide array of benefits for patients.
Shorter Recovery Times
The incision needed for an endoscopic procedure is usually somewhere around an inch to an inch and a half. As opposed to a larger incision that would be necessary for a procedure like open back surgery, this incision only needs a few days or a little over a week to heal. Plus, a procedure such as open back surgery would require the surgeon to cut through a number of muscles, which take a long time to heal. Months of physical therapy can go into helping those muscles recover from the trauma. However, endoscopic surgery avoids this problem by sliding the endoscope through the body to do as little damage as possible. This means that the patient's recovery will be more focused on the actual procedure itself, rather than the damages that needed to be done just to get to the operation site. By decreasing the shock to the body, endoscopic surgery drastically reduces recovery times.
Less Chance of Infection
Another major advantage to the smaller incision and versatile abilities of the endoscope is that there is less of a chance for infection after the surgery is complete. Sometimes, infections in the skin and muscles that result from surgeries can be more threatening and painful than the reason for the surgery in the first place. Set backs from infections can be discouraging, and may even cost a patient more money for extra procedures. With endoscopic surgery, the chances of infection are drastically reduced since the patient has less healing to do.
Reduced Scarring
Not only is scarring hard for patients to look at, but scar tissue can be a major obstacle for patients for years into the future. Scar tissue from major surgeries can move throughout the body and cause problems with important organs that were never even related to the initial surgery. Because of the fact that endoscopic surgery causes less damage to the body, there is less scar tissue to be dealt with once the incision and wound have healed. Plus, the patient will have increased self-esteem, which can improve their overall outlook on the procedure and the ensuing recovery process.
Mostly Outpatient Procedures
Sitting in an uncomfortable hospital bed after surgery can be depressing and further impair a patient's spirits. Plus, hospital stays can be extremely expensive, even if they are only for a few nights. Almost 100% of endoscopic procedures are performed in ambulatory, or outpatient, facilities. This means the patient does not have to sit through long hospital stays and often times will be able to walk out of the facility under their own power. Plus, most ambulatory surgery centers are privately funded and provide state-of-the-art equipment for patients. Not only does this benefit a patient from a medical perspective, but it may also boost their confidence as well.
About The Author: Peg Smith is an experienced writer who has written for a number of notable publications. As a lifestyle expert, Ms. Smith is able to offer advice and insight on a multitude of topics, including those pertaining to endoscopic surgery. http://www.lsiscottsdale.com/
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