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- Why Are Oyster Card Wallets So Popular These Days? [1 Update]
- Digital Marketing Toolkit and Why Business Owners Need It [1 Update]
- Easy to Celebrate the Offbeat Delhi Food [1 Update]
- Surprising Facts About Martin Scorsese's "The Departed" [1 Update]
- Movie Review: The Company You Keep [1 Update]
- Best Quotes From "The Departed" [1 Update]
- Movie Review: Jurassic Park 3D [1 Update]
- I Am Thrilled To Have Discovered Juicing! [1 Update]
- Hosting is Like Housing [1 Update]
- Raising Capital–Short on Cash? [1 Update]
- Postcard Marketing Model #17: Spark Trade Booth Visits [1 Update]
- Postcard Marketing Model #13: To Sell a High-Priced Item, Start a Multi-Step Marketing Sequence [1 Update]
- Postcard Marketing Model #15: To Sell a Low-Priced Product, Influence Big Shots [1 Update]
- Postcard Marketing Model #18: Increase Web Site Traffic [1 Update]
- Postcard Marketing Model #14: Bond With Customers [1 Update]
- Know Your Audience - The Paramount Principle of Marketing Psychology [1 Update]
- A Marketing Psychology Fundamental: Sell to Those Who Understand Your Value [1 Update]
- Today's Lesson in Marketing Psychology: Appeal to Customers' Hot Buttons [1 Update]
- Deepen Your Mastery of Marketing Psychology by Discovering Customer Motivators and Reasons to Buy [1 Update]
- Why Should Clients Hire YOU? Let Marketing Psychology Teach You About Customers' Perception of Value [1 Update]
- With Knowledge of Marketing Psychology, You Can Capture Attention and Sell [1 Update]
- Your Next Lesson in Marketing Psychology – Selling Through Consequences [1 Update]
- Contemplating A Sabbatical Trip? [1 Update]
- Business Owners: Five Surprising Changes That Affect Business Travel [1 Update]
- Turn The Road Trip Of Your Dreams Into Tax-Deductible Business Travel: Seven Offbeat Ideas [1 Update]
- "Billy Murphy" <submissions@isnare.net> Apr 23 02:20AM +0800
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Article Title: Why Are Oyster Card Wallets So Popular These Days?
Author: Billy Murphy
Word Count: 514
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Oyster card wallets have been around since the introduction of the oyster card in 2003 for travelling on the London transport network. Back then people didn't pay much attention to the wallets as they were pretty ugly looking and contained the name, logo and some advert for a global company such as Ikea or MasterCard who were sponsoring the scheme in some sort of way. All oyster card wallets were the same having been designed with practicality in mind, there was a total lack of imagination. At this point in time they were a novel concept which so few people were initially willing to buy in to.
This shocking lack of imagination was resolved gradually over the coming years (and decade). Although all newly issued oyster cards came with this free standard wallet littered with advertising, many people would simply fling them away and buy themselves a more attractive looking oyster card wallet from a store or even online. Designers of oyster card wallets understood that Londoners would like a wide range of designs from which choose. They wanted designs that reflected their moods and personalities. The wallets that the designers made were not just of plastic oyster card wallets but also used materials such as denim, paper and leather. The designs involved using various different colours, patterns, images and symbols such as country flags. Some oyster card wallet design companies even provided the means for you to design your own. As a result, thousands of different designs and styles came into existence over a short period of time.
With so many to choose from it became easier for all Londoners to find a design that they liked and reflected their personality well. Given their relatively low cost (the price of decent wallets started from around £2) many people even liked to buy a small collection so that they could use a particular one that reflected their mood or matched with their clothing on a particular day. Don't get me wrong, not all oyster card wallets were cheap and the prices currently range from around £1 for mass produced wallets produced in Chinese factories to thousands of pounds for exclusively designed oyster wallets from high end fashion labels.
The chances of seeing someone with the same oyster wallet as yourself are now so remote and as a result people are more than happy to buy their own. With an estimated 2,500 designs available in 2009, one could argue that there was less than a 0.05% chance of two given people having the same oyster wallet – compare this to before when it was 100%.
When someone saw someone else with an interesting oyster card wallet they were sometimes impressed, inspired and ended up looking for one of their own. When people realised that more and more people had their own wallets then they too jumped on the band wagon and went out to get one for themselves. Before long the use of standard oyster card wallets distributed at the desk was in great decline. This trend has continued ever since to this day.
About The Author: Billy Murphy is a proven British freelance writer in the field of consumer products. He has expertise in the field of travel accessories including oyster card wallets. More interesting information can be found on his website, http://www.happyoyster.co.uk
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- "PHILIP Alabi" <submissions@isnare.net> Apr 23 02:10AM +0800
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Article Title: Digital Marketing Toolkit and Why Business Owners Need It
Author: PHILIP Alabi
Word Count: 503
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We are currently on marketing's superhighway with prime-time television audiences falling, print media coming under increasing pressure to address dropping circulation figures while the old school marketing techniques sits on the sidelines, bloated and slowly atrophying. Digital media have transformed themselves into a finely tuned engine delivering more power, opportunity and control than any other form of media. In other words- it's time to follow the smart money (Ryan and Jones, 2012).
The marketing environment and consumer behavior both offline and online is still quite similar, except the new frontier of marketing(digital) tends to offer more in terms of targeting, reach and measurement of the effectiveness of marketing. As opined by Ryan and Jones(2012) in their book (understanding digital marketing) "whether you're looking to start up your own home-based internet business, work for a multinational or are anywhere in between, if you want to connect with your customers today and into the future, you are going to need digital channels as part of your marketing mix.
The average consumer journey online or on digital platforms revolves around three (3) basic processes. This article discusses the various tools and tactics that can help the marketer plan and optimize the journey at various touch points of the consumer journey online. These processes are acquisition, conversion and retention.
Acquisition: this involves the various tools and strategies used in digital medium to drive traffic to your online platforms or hubs. Acquisition involves factors such as reach, targeting and relevance of the acquired traffic, the reach and targeting achieved during the acquisition phase of the digital marketing strategy goes a long way to determine the eventual success of the digital marketing plan. The hub could be your website, social media page, blog etc. the various acquisition tools are banner ads, text messages, opt-in email, viral marketing, search engine optimization, Google adverts, face book adverts etc.
Conversion: the conversion is said to occur when the users of the website or online platform is made to take certain actions such as: like the face book page, subscribe to emails and newsletters, fill the order form, complete the purchase process etc. the various tools for conversion on digital platforms are email marketing, basket and checkout efficiency, social media marketing, site wide content and design effectiveness etc. conversion starts the dialogue and exchange of value between the online consumer or prospect and the organisation.
Retention: Retaining customers is great for business because happy long-term customers make repeat purchases and refer their friends which mean leveraged sales (Bloomtools, 2009). Customer retention are the various strategies and tactics employed by the marketer or business owner that keeps and maintains the relationship with the acquired customer, this is geared towards maintaining a one-one relationship that will be leveraged on to increase sale, get referrals etc. the various tools of retention are Content marketing, Social media platforms, Website personalization, Customer service and support, Event triggered emails, Email marketing and CRM (Customer Relationship Management) systems etc.
About The Author: mr ALABI PHILIP IS A MARKETING CONSULTANT WITH NEXUS MARKETING SOLUTIONS.. MARKETINGNEXUS@YMAIL.COM, +2348023420701 http://WWW.INNOVATIVENEXUS.COM, http://www.innovativenexus.com/index.php/services/internet-marketing
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- "Pankaj Wahal" <submissions@isnare.net> Apr 23 02:00AM +0800
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Article Title: Easy to Celebrate the Offbeat Delhi Food
Author: Pankaj Wahal
Word Count: 519
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Be it the smoky streets of Chandni Chowk or the sprawling urban malls in posh areas, Delhi has been long known for captivating its travelers with utilitarian eating joints that tantalize even the most sensitive of taste buds. A hidden open restaurant behind an enchanting mosque, a street side movable eatery near a crumbling mansion and medium-range bistros, every nook and corner of the city is occupied by refreshing points that are perfect to spend time with friends or grab a quick bite. India's demand for global cuisine is best satisfied by the various fine dining and international restaurants that have spruced up in the recent past.
Delhi is one of the fast-growing states in India and has encouraged migration from the rural and sub-urban areas in the state for the ambitious career opportunities it offers to the aspiring candidates. The fusion of people from different states along with fresh mixture of international expats has helped in developing a varied appetite for global flavors. It has now become a fad and a status symbol in the society to dine in luxurious hotels that offer cuisines like Mexican, Italian, Continental and Thai. However, there are many who still enjoy the sky-roofed outlets where one can take pleasure in traditional Indian meal at basic rates with an eventful road-side view.
There are many sophisticated areas in Delhi that own an agglomeration of classy restaurants and clubs that represent as one of the most momentous places. Connaught Place is a vibrant commercial district of Delhi that mostly attracts overseas guests with its recreational avenues like shopping, multiplexes along with tiny and big cafeterias to fulfill the desires of distinguished foodies. Saket is also an up market residential area that offers a variety of fast-food joints and coffee shops. Many Pan Asian restaurant in Saket takes one to an intensive culinary tour of the near and far east where one can relish a unique eating culture with delicacies coming from countries like Singapore, Indonesia and Burma.
Eating out in Delhi is always an unforgettable culinary voyage that stimulates the senses of connoisseurs with the spicy zing of kebabs and astonishes even the legendary Chefs who come from different parts of the world with mouth-relishing street food. Vegetarian excursions are a definite bliss in Delhi as there is no dearth of finding decent no-meat restaurants. What is most enjoyed by the outlanders is the odd mixture of traditional spices along with authentic coastal specialties of South-Indian fare, which is now not hard to find as most of the diners have included the items in their main-course menu.
Good food completes the journey of any traveler. The entire spectrum of restaurants, bistros, takeaways and cafes in Delhi explain the reason as to why vacationists and tourists list the place in the category of most livable states in India. The operation of a busy Maggie Noodle centre during late mid-night or a lively street side juice shop in the corner of the lane, Delhi makes food the specific agenda and a prime highlight for the enthused travelers.
About The Author: http://www.chikitchenandbar.com
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- "Zachary Mandell" <submissions@isnare.net> Apr 23 01:50AM +0800
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Article Title: Surprising Facts About Martin Scorsese's "The Departed"
Author: Zachary Mandell
Word Count: 821
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The 2006 film "The Departed" boasted an enviable cast of A-list actors many filmmakers would shamelessly campaign to work with. Leonardo DiCaprio, Jack Nicholson, and Martin Sheen are just samples of the big names attached to the film. Led by acclaimed director Martin Scorsese, the movie won four Academy Awards, including Best Picture and Best Director.
The film follows the alternating paths of two state policemen. Collin Sullivan (Matt Damon) is a mole planted by a local crime boss. Leonardo DiCaprio stars as undercover cop Billy Costigan, who is infiltrating the same crime ring. Both men are forced to seek out each other's identities to protect themselves and the organizations they work for. The movie was highly praised for the subtle twists and turns that continually bring Costigan and Sullivan within a breath of one another, but still far from learning the truth.
What some viewers might not have known is that "The Departed" was an adaptation of the first movie in the popular thriller series "Infernal Affairs." This 2002 film was made in Hong Kong and starred Tony Leung and Andy Lau in the lead roles. "The Departed" makes several stylistic, character, and plot changes that distinguish it from the source material, which cost a whopping $1.75 million for the adaptation rights. The clever anecdotes and understated acting in "Infernal Affairs" are transformed into relentless profanity and luridly animated performances in "The Departed." Each film works well for its respective audience, and many entertainers involved in the original film expressed varying degrees of approval toward Scorsese's remake.
The setting is a major change that gives "The Departed" its own identity. The movie takes place in a Boston Irish community, where mob leader Frank Costello has a hand in local drug distribution. Identity is a central theme in the movie that affects each character's ability or inability to resolve conflicts. Costigan's true identity, for instance, is known only to the two officers he reports to, a weakness that Sullivan exploits to his own advantage. Ironically, the film itself features a false identity. While movie magic convinces viewers that the scenes are set in Boston, the majority of the production actually took place in New York City. Shooting the film in the Big Apple, a favorite location for filmmakers, reportedly gave the production company a higher tax credit than making the entire film in Massachusetts.
Yet, fans of "The Departed" can rest assured that the criminal and police interactions featured in the film have an air of realism. To bring accuracy to the finished product, a technical advisor was enlisted to consult on various aspects of the story and setting. The chosen advisor was Thomas Duffy, a real-life state police major and retiree, who briefly appeared in the film. In his thirty-year career, Duffy was heavily involved in organized crime investigations, including the pursuit of the Massachusetts mobster who loosely inspired Jack Nicholson's portrayal of Frank Costello.
Scorsese's gritty rendition of "Infernal Affairs" is partly the reason for "The Departed's" loyal fan base. Early on, viewers anticipated that Mark Wahlberg would receive a Best Supporting Actor nomination for his role as Sergeant Dignam, and they were right. Wahlberg was preceded by Ray Liotta and Denis Leary as possible casting choices, but he ultimately scored the chance to produce this memorable performance. Dignam is one of the two officials aware of Costigan's undercover status. Although he loses his position, Dignam survives the chain reaction of killing that concludes the movie and triumphs over the double-dealing Sullivan. He behaves with a shocking lack of professionalism, flinging racial slurs and swearing without restraint. In fact, Dignam and his co-characters reportedly use versions of the F-word more than 230 times during the course of the film. Needless to say, the movie's 151-minute running time balanced out the excessive expletives.
For anyone wondering how to get that fantastic city view shown from Sullivan's apartment, tracking down the perfect piece of real estate may be tricky. In one scene, Matt Damon stands on a balcony, hiding his conversation with Costello from his girlfriend. In that scene, the camera mainly focuses on the actor and only offers slight glimpses of his surroundings. Unfortunately, the entire set is contrived in the movie's balcony shots and expertly edited to conceal the real location. The cityscape was captured from the top of Suffolk University and gives viewers a sense of Sullivan's growing prosperity as his deception progresses.
Like most award-winning films, the final version of "The Departed" is the result of unexpected recasting, random scenes of improvisation, and, of course, smart direction. Nicholson's delightfully perverse portrayal of Costello would never have come to pass if Robert De Niro had accepted the role, as was originally intended. Without spot-on technical advice from a local crime buster, the film might have lacked the authenticity that makes watchers accept Scorsese's comically abrasive characters without question.
About The Author: As a long time fan of Hollywood I was able to carve out the perfect career in the entertainment industry by writing initially for celebrity news sites and am now the owner of http://MovieRoomReviews.com
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- "Zachary Mandell" <submissions@isnare.net> Apr 23 01:40AM +0800
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Article Title: Movie Review: The Company You Keep
Author: Zachary Mandell
Word Count: 774
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Rating: R
Length: 125 minutes
Release Date: Apr. 5, 2013
Directed by: Robert Redford
Genre: Thriller
Stars: 3 out of 5
"The Company You Keep" is a movie about former members of the Weather Underground who find themselves unable to leave the past behind. Jim Grant (Robert Redford) is a public interest lawyer in New York who finds himself on the run after Sharon Solarz (Susan Sarandon), a former member of the Weather Underground, is arrested for her role as the ringleader of a Michigan bank robbery committed in the '70s.
Local reporter Ben Shepard (Shia LaBeouf) tries to use the story as his ticket to national fame and, on receiving inside info from his ex-girlfriend, an FBI agent, suspects that Jim's past may be the reason behind his reluctance to defend Sharon. Jim, now targeted by both the media and the law, decides to make a run for it, taking his eleven-year-old daughter (Jackie Evancho) with him.
Jim's attempt to overcome his past and save his name, as the law chases him down and the media ruthlessly attempts to prove that he also a member of the gang that committed the robbery, takes up the rest of the movie. Robert Redford, who directed and played the lead role in the movie, has done a good job of portraying not only a man who wants to clear his name but also a father who knows that his daughter's future is linked to this desperate attempt to prove his innocence.
The story, despite focusing on a bygone era by highlighting the innocence and idealism of the '60s, strikes a chord with the audience. Redford has done a creditable job of choosing the right cast, with acclaimed figures such as Julie Christie, Susan Sarandon, Sam Elliott, and Richard Jenkins, doing a great job portraying aged individuals who accept their past mistakes but still stand by the reasoning that caused them to commit those acts in the first place.
One cannot help notice the ironic difference between the initial robbery and resulting murder, committed by passionate and idealistic youngsters, and reporter Ben's ruthless, cynical, and selfish attempts to expose a person he suspects of having participated in the crime.
Redford does not yield to the temptation of focusing the entire movie on his character's tribulations. Instead, he gives the audience a peek into the students' movement of the '60s by letting Sharon Solarz defend her actions to the unsympathetic FBI agents. Sarandon shines in this sequence and manages to convey both the pride and shame that she feels about the crime she committed.
The movie manages to keep the attention of the audience focused on the screen as Jim, after fooling the law enforcement authorities into thinking that he has escaped to Canada, travels to California to meet the only person whose testimony can save him. The person, his ex-lover, then discovers that saving the person she loved would also involve confessing her illicit marijuana smuggling activities.
The movie does not rely on the twists and turns in the plot to retain the interest of the audience. Jim's plight is moving even as the audience struggles to rationalize the actions of those who were involved in the robbery and the security guard's murder. The audience is never allowed to forget that Jim's struggle is not just about his dignity but also affects the fate and future of his sole family member. True to his reputation, Redford, instead of relying solely on a convoluted plot, deftly creates shades of grey in all of his characters to weave a sense of thrill and anticipation throughout the movie.
LaBeouf manages to convey his character's ambitions without coming across as a caricature of a hard-nosed and cynical journalist. It is easy to identify with his earnest desire to see that justice is served as long as he benefits from the process. However, he certainly comes across as a bad guy when compared to older characters who fought for what they thought was right.
The feel-good ending may seem like a tame affair for some. Everybody finally does what is right, leaving Jim free to clear his name and get back to life with his daughter. However, the audience is left with the realization that that things cannot ever truly go back to normal for Jim. The director's message is clearly that it is impossible to outrun the past and that every person has to face the consequences of past actions and decisions in one form or another.
About The Author: As a long time fan of Hollywood I was able to carve out the perfect career in the entertainment industry by writing initially for celebrity news sites and am now the owner of http://MovieRoomReviews.com
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- "Zachary Mandell" <submissions@isnare.net> Apr 23 01:30AM +0800
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Article Title: Best Quotes From "The Departed"
Author: Zachary Mandell
Word Count: 788
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The Martin Scorsese epic "The Departed" was released to critical acclaim in 2006, grossing close to $27 million during its opening weekend and more than $285 million overall. It made the top-ten list of many publications as one of the best movies of the year, and was nominated in 2008 to receive a place on the AFI list of Top 10 Gangster Films.
The movie takes place in South Boston where law enforcement officials are in the middle of an all-out war against the Irish-American Mafia. A young officer, Billy Costigan (Leonardo DiCaprio) is chosen to go undercover and infiltrate the local crime syndicate led by gangster Frank Costello (Jack Nicholson). His mission is to gather enough evidence so that the police can finally arrest Costello. Meanwhile, Costello has sent Colin Sullivan (Matt Damon) undercover into the state police to act as an informant for the bad guys. He quickly gains recognition and works his way up the ladder in the Special Investigation Unit.
Much of the story revolves around these two men immersing themselves in their new lives, gathering information to bring back to their superiors, and trying to keep their relationships alive. Eventually, however, both the syndicate and the police figure out that they each have an informant in their midst. In order to avoid being exposed, both men must try to figure out who the other informant is.
In the movie, Frank Costello is seen by many as the Irish Godfather. Unless you were on his side, he was someone to be feared. On the other hand, he was also greatly respected by his own men. The relationship between Frank Costello and Colin Sullivan started at an early age. Frank groomed Colin to take over his role as an informant. Although Costello also jumps in as a father figure to Costigan, it is Sullivan who calls him "Dad".
Some of the movie's best quotes come directly from conversations between Costello and Sullivan. In one conversation when Colin is young, Costello asks him, "You do well in school?" When Sullivan answers in the affirmative, Costello replies, "Good. So did I. They call that a paradox." The two have different views of education. Sullivan believes you learn what you need to know while in school. Costello, ever the wise one, counsels him that education and learning never ends.
As he continues to counsel and groom Sullivan, he imparts even more of his wisdom when he tells him, "When you decide to be something, you can be it. That's what they don't tell you in the church. When I was your age, they would say we can become cops or criminals. Today, what I'm saying to you is this: when you're facing a loaded gun, what's the difference?"
Costello also exposes his views of the world around him to Sullivan when he says, "I don't want to be a product of my environment. I want my environment to be a product of me."
Although he's a very smart man, Sullivan has yet to develop the wisdom of his mentor. His obsession with his Irish roots is obvious in many of his conversations. One of the movie's most classic lines is when Sullivan says to psychiatrist Madolyn (Vera Farmiga), "What Freud said about the Irish is we're the only people who are impervious to psychoanalysis."
In another conversation with her, he states, "If we're not gonna make it, it's gotta be you that gets out, cause I'm not capable. I'm...Irish, I'll deal with something being wrong for the rest of my life."
While this movie was undoubtedly the biggest commercial success of Scorsese's career, most people would hesitate to say it was his best, as he tends to produce at least one blockbuster every decade. His films tend to bear that out with the success of "Taxi Driver" in 1976, "Raging Bull" in 1980, and "Goodfellas" in 1990. Despite his previous successes, "The Departed" was the first film to win Scorsese an Oscar. As Scorsese puts it, it was also his first film that actually had a plot.
In fact, the film walked away with four Oscars: Best Picture, Best Director, Best Adapted Screenplay, and Best Film Editing. Mark Wahlberg was nominated for Best Supporting Actor, although he didn't take home the prize. "The Departed" won 62 awards in addition to the Oscars, as well as another 62 nominations.
The movie's star-studded cast included more acclaimed actors than DiCaprio, Nicholson, Damon, and Wahlberg. Martin Sheen played the role of Queenan, Ray Winstone did an awesome job at portraying bad guy Mr. French, Alec Baldwin played Ellerby, and Kevin Corrigan took on the role of Cousin Sean.
About The Author: As a long time fan of Hollywood I was able to carve out the perfect career in the entertainment industry by writing initially for celebrity news sites and am now the owner of http://MovieRoomReviews.com
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Article Title: Movie Review: Jurassic Park 3D
Author: Zachary Mandell
Word Count: 816
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Rating: PG-13
Length: 127 minutes
Release Date: April 5, 2013
Directed by: Steven Spielberg
Stars: 4 out of 5
Genre: Adventure/Sci-Fi Originally released in 1993, "Jurassic Park" was director Steven Spielberg's return to adult adventure after dipping his toe into children's fables with the lackluster "Hook." While "Hook" starred big-name actors such as Robin Williams and Dustin Hoffman, "Jurassic Park" featured, at the time, lesser-known Sam Neill, Laura Dern, Jeff Goldblum, and a pre-"Pulp Fiction" Samuel L. Jackson. However, you're here to see "Jurassic Park" for the dinosaurs, not the actors. Spielberg and his team, through special effects, create a world where these prehistoric creatures believably roam the Earth. Those creatures, and the film itself, have been given the 3D treatment, creating a world that literally jumps out and grabs you. Not only is it great to see the film on the big screen again, but "Jurassic Park 3D" also manages to actually work in this format.
For the uninitiated, "Jurassic Park 3D" is a tale about science gone amok. Like all great monster films, it has a mad scientist, in this case, Richard Attenborough's John Hammond, who believes he has the power to create life. Hammond has built a zoo, called Jurassic Park, filled with dinosaurs. After an accident where a worker met an untimely end due to a Velociraptor attack, Hammond is forced to bring experts to the island to verify its safety.
The experts, Dr. Alan Grant (Sam Neill), Dr. Ellie Sattler (Laura Dern), and Ian Malcolm (Jeff Goldblum) meet Hammond and his grandchildren Lex (Ariana Murphy) and Tim (Joseph Mazzello). What begins as an easy tour through the park soon turns into a nightmare when a rogue worker (Wayne Knight), shuts down the power. Stuck in the middle of a storm, the group of scientists and children is suddenly in danger when the electrical fence fails, allowing a giant Tyrannosaurus Rex to break free and attack them. The tour originally planned as a quiet trip becomes a nightmare as the scientists and children race to get off the island without being eaten alive.
Based on the book by Michael Crichton, "Jurassic Park" follows the basic storyline of the source material, streamlining it to focus mostly on the ill-fated tour of the island. Spielberg sets the film up as if it were a rollercoaster, using the beginning's introduction to the characters as a way to ratchet up the tension before unleashing a torrent of twists and turns that don't let up until the very end. While exciting for adults, the film has scenes of children in danger, which may upset younger viewers.
One of the most impressive aspects of the films is the CGI. "Jurassic Park" was an innovator when it came to immersing computer graphics with live-action situations. The work here is so well done that not only does it stand above other films with similar special effects from that era, but it almost as good as some of the work done in today's movies. This sort of immersive atmosphere plays well with 3D. There are moments, such as that when the Tyrannosaurus Rex is chasing Dr. Sattler and Malcom's jeep, where the 3D effect seems tailor-made for the film. Another scene where the Velociraptors corner Tim and Lex in the park kitchen feels even more tense when it looks like the Raptors are literally right in front of you.
Spielberg's always been a master of action, and "Jurassic Park" sees him playing completely to his strengths. Things move fast and furious, with very little of the film's running time devoted to characterization. Sure, there are minor hints at conflict with the kids and their parents, and there's a subplot about Alan's issues with children. None of these really matter in the end, though. The dinosaurs are all that matters, and the director treats them as characters. Both, the Tyrannosaurus Rex and the Velociraptors have distinct personalities, making them formidable villains. When the park's security chief knows he's been trapped by the Raptors, he whispers, "clever girl," as if this creature were playing him in a game of chess.
While "Jurassic Park" may lack some of the emotions of Spielberg's films, it is one of his most exciting and fun flicks. Since the original release of "Jurassic Park," Spielberg has gone towards the personal, steering away from his action film roots in favor of more dramatic or emotional pieces. With that in mind, it's a pleasure to see the "fun Spielberg" back in theaters again. "Jurassic Park" is all adrenaline, making it an enjoyable ride even if you've seen the film before. The 3D conversion looks great, but a film of this magnitude doesn't need any other tricks. It's an exciting journey on its own, the 3D is just icing on this delicious feast of a movie.
About The Author: As a long time fan of Hollywood I was able to carve out the perfect career in the entertainment industry by writing initially for celebrity news sites and am now the owner of http://MovieRoomReviews.com
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Article Title: I Am Thrilled To Have Discovered Juicing!
Author: Sean Madison
Word Count: 517
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If you have not heard of juicing, you are absolutely missing out.
Juicing refers to the practice of drinking juice that is extracted from fresh fruits and vegetables be a juicing machine. You get a lot more health benefits from this fresh juice than you would from the sugar-laden and nutrient-stripped prepackaged juice that you would buy in bottles from the grocery store shelves.
I first discovered the joys of juicing last summer. My friend from work bought a juicer and actually brought it into work with her during the first week that she had it been set up in the break room.
All week long, she treated all of us in the office to delicious concoctions of fresh apple and pear juice, along with green juices that incorporated nutrient rich vegetables such as spinach and kale. Another popular addition to many of the glasses of juice was carrot juice which ended up being my favorite.
One of the things that surprised me about all of the lovely glasses of juice that she treated us to was that most of them were actually a combination of various fruits and vegetables. Possibly because I had been indoctrinated by the bottles of juice that you see on the store shelf, I always thought of juice as being from just one fruit or vegetable at a time.
For instance, I would think of apple juice on its own, or grape juice. It never occurred to me that one of the most delicious combinations would be a glass of apple-carrot-orange-kale juice, for example!
I couldn't believe how great I felt once I started drinking one or two glasses a day of the juice that my friend was whipping up for all of us around the office. My energy in particular went absolutely through the roof!
It didn't take much to convince myself that I needed to buy a juicer of my own to have on my kitchen counter and use all the time while I'm at home for breakfast and dinner.
I am now an avid juicer, and an advocate for this healthy activity, as well. Since beginning to juice, I am healthier, I have more energy, my skin is clearer and brighter, and I just have an overall sense of well-being every single day that I never had before I started drinking at least three glasses of nutrient rich fruit and vegetable juice each and every day.
Once I decided to share this new adventure with my friends they couldn't believe it. I wasn't know as being the healthy type, so the thought of me doing something such as juicing really blew their mind. Once I think about it, I blew my own mind! The closets I use to get to eating veggies was when they was on an hamburger or my favorite chicken wrap from Mc Donald's. Since I've started juicing my grocery shopping habits did a complete 360, I now buy things such as Kale, Cucumbers, Celery, Carrots, Spinach and etc.
About The Author: Please take a moment to visit http://www.BlueAngelMT.com and show your support. Thank you
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Article Title: Hosting is Like Housing
Author: HD Bien
Word Count: 708
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Trying to decide between shared hosting, virtual private servers, and dedicated hosting? It may sound like a lot of confusing jargon when you're just learning about hosting websites, but it's not too difficult to understand which type of hosting you need for your website. Just think of it like this, web hosting is similar to housing. Shared hosting is like living in an apartment complex. Virtual private servers are like townhouses. Dedicated hosting is like living in your own house. Let's dissect each type of hosting.
Shared Hosting Is Like Living In An Apartment
An apartment is a great place to start out when you move into your first place. It's relatively cheap to rent and it's just the right size if you don't own too much stuff. There are downsides, though, such as thin walls and living in a cramped place with multiple tenants.
Shared hosting is very similar to living in an apartment. It's relatively cheap compared to the other options. It's highly recommended as the starting point for anyone pushing out their first website. If your website doesn't use too many resources, shared hosting is the perfect fit.
Just like apartments, shared hosting also has downsides. One building will shared among multiple tenants and apartments. It's the same case with shared hosting. One physical server machine will be shared among multiple customers and websites. This means you're sharing resources like CPU and memory. Thin walls are a common issue in apartments. Noisy neighbors are a bad thing. It's the same case with shared hosting. Neighbors who hog resources on a server are a bad thing. It means your website gets less resources and visitors to your website will experience lag.
Overall, I recommend shared hosting for websites that are just starting out and require little resources.
Virtual Private Servers Are Like Townhouses or Duplexes
A townhouse or duplex falls in between an apartment and a home. Your neighbors are still near you, but nowhere as near as in an apartment complex. It's the same case with virtual private servers. You're still sharing one physical server machine among multiple customers. However, the walls are thicker and stronger. Using software, you're placed into a environment which feels like you own the entire server yourself. Hence the term virtual and private.
With virtual private servers, customers are given a hard limit on resources. They can't surpass a certain amount of CPU or memory usage. This may sound like a bad thing, but it actually protects customers from their neighbors. Like a townhouse or duplex, you won't have to worry about your neighbors' noisy parties as much as in an apartment complex.
I recommend virtual private servers for more resource intensive web applications or popular websites.
Dedicated Hosting Is Like Owning A Home
Owning a home is more expensive than renting an apartment or townhouse. It's also much more private. You don't have to worry about noise from your neighbors at all. If your neighbor leaves the stove on, you don't have to worry about your home being set on fire. There are downsides. It's more expensive. You also lack a landlord who will fix your leaky faucet or other broken fixtures for you.
It's the same case for dedicated hosting. Customers are given their very own physical server machine. You don't share it with anyone else. The CPU and memory on that machine is 100% yours. This is great for resource intensive web applications and websites. You don't have to worry about any neighbors hogging your resources because you don't have any neighbors.
Dedicated hosting is very expensive. It's not ideal for anyone who's just starting out. It also takes more time to manage. With shared hosting, a support staff will handle upgrading and patching the operating system for you. With dedicated hosting, you're on your own just like with owning a home.
I recommend dedicated hosting for extremely popular websites. If you're just starting out, I recommend going with shared hosting or virtual private servers first. Upgrade to dedicated hosting only when it's required.
About The Author: Find out what type of hosting service you should use, learn more at http://www.articledashboard.com/Article/Shared-Hosting-Versus-VPS/2981656
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Article Title: Raising Capital–Short on Cash?
Author: Alan Guinn
Word Count: 1073
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Everybody has a dream. What's your dream?
There are as many ways to raise capital as there are needs for it.
Perhaps you want to take advantage of a simple collateralized loan. We can help you prepare a Letter of Intent/Memorandum of Understanding and a Promissory Note. Or, perhaps you want to pursue a Private Placement Memorandum. We have crafted dozens of these for industries as varied as retail, manufacturing, software, inventory financing, etc. in Texas, Nevada, Delaware, Tennessee, North Carolina, Florida, Virginia, and offshore.
By engaging our services, you agree that a Non Disclosure Non Circumvention Agreement is required and is in place on both sides of the working relationship. We work hard to protect the confidentiality of our clients, their projects, our recommendations, and their future and ongoing plans— and we expect the same from each of our clients. This includes not only the documentation, but the sources of funding we specify and recommend to you.
GCG Private Placement Memoranda (PPM)
Our experience in the preparation of a custom Private Placement Memorandum will address specific securities issues within your Company.
GCG does its homework. We prepare Reg D 504, 505, and 506 SEC offering documents as required for each assignment, and create them uniquely for you. You'll receive the benefit of our expertise in exit strategies and stock valuations. GCG wants you to be well-informed about every aspect of your PPM, so detailed information about risks and rewards are part of the equity offering documentation. Now is a unique time in economic history. There are more stimulus funds available than previously in history, and more funds are available for development than ever before—many of them guaranteed or underwritten by the US Government. And yet, most people are complaining they can't get funding.
Using GCG assures you that you'll receive a customized securities document – we don't believe in conveyor-belt service. You'll receive in-depth research on your reasons to use a Private Placement Memorandum.
Presenting a well-written and well-structured PPM can be a major step when approaching prospective investors. It's important that you understand the need for a PPM, especially if you're offering a level of equity in your company to prospective investors who may not be accredited. The law is very strict on this. Our seasoned experts can help you develop the contents of your offering specifically in accordance with applicable securities law, and can help you through the many steps where the PPM will be under Disclosure Guidelines of applicable securities regulations.
GCG protects you and your company. Sometimes the law does not require written disclosures, but the statements of the issuer – no matter if they are oral or written- are subject to federal and state anti-fraud requirements.
GCG knows that "white lies" are unacceptable, as are nondisclosures of material facts… you simply cannot dance around these issues. When offering securities to an investor, if the issuer makes any untrue statements of a material fact, or if he or she omits to mention a material fact crucial to the investor's whole- body understanding of the situation, he or she is breaking the law. It's called securities fraud. Even if the issuer did not intend to make the misstatement, the issuer can be in legal trouble – not to mention the officers and directors of the Company as well. With GCG's carefully and well-prepared PPM, the issuer should avoid a securities fraud claim, because there will be proof of record of what was communicated to the investors about both the Offering and the Company. The Securities and Exchange Commission can impose civil and criminal penalties to an issuer who is misleading investors.
GCG Provides a Professional Product
A professionally developed PPM document for your offering, delivered to prospective investors, will become an effective "sales" document. It communicates to the prospective investor that the directors and officers of the issuer are serious about their business, that they know the company and the industry they are in, and that they are professional and know how to deliver a good product.
GCG assists in the crafting of the content to be written. In following the protection requirements established by the Securities Law Regulations for those who are at greatest risk in certain investments, GCG starts with the minimum contents of the PPM required by law and builds from there. In the case of the private offering with at least one investor who is not accredited, the issuer is shown how to make detailed disclosures. The PPM and the associated legal costs can be great, so GCG does due diligence in the beginning steps. Accredited investors are usually the main clientele.
If the process is simplified – if all the investors are accredited—the PPM gives requisite information which allows the prospective investor to make an informed decision on whether or not to invest.
The PPM might contain some or all of the parts below, depending on your own, specific offering:
• Cautionary language: Statements will explain the risks of investing in unregistered securities generally and the offered securities in particular.
• Summary of Offering Terms: A table format will give a rundown of the terms in the form of a term sheet.
• Description of the issuer: You'll become familiar with the issuer, the organizational structure, a short history of the company, and context of the offering.
• Business Plan: This is foundational information, and will tell about the market opportunity, along with the products, the marketing and sales plan, how the money is to be spent, and financials.
• Risk factors: The risk factors foreseeable by the issuer will be given to warn about the investment.
• Subscription procedures: Explains how to participate in the offering.
• Conflicts of interest: The issuer or affiliates might be in a conflict of interest scenario, and if so, this section will explain it and its impact on the Offering.
• Appendices: You'll receive supplemental information and documents that will further assist in an investor's decision. From copies of the actual investment agreements to material agreements or licenses, the appendices assist in final decision-making.
Isn't it time that you have experts protecting you and your company?
About The Author: Dr. Brent Lundell owns http://www.GainStreamGroup.com, a venture capital sourcing and consulting company, and is a partner in The Guinn Consultancy Group, Inc. The Guinn Consultancy Group provides a wide array of business services, including seminars, webinars, and venture capital sourcing services. See the group website at www.theguinnconsultancygroup.com or contact them for additional information at 800-335-9269.
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Article Title: Postcard Marketing Model #17: Spark Trade Booth Visits
Author: Marcia Yudkin
Word Count: 557
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When you consider the high expense and complicated logistics of travel, personnel, booth rental and decoration, just to be visible at an industry trade show, it's no wonder that pre-show marketing often gets less attention than it deserves. One of the least expensive ways to increase qualified traffic to your trade booth at a show is sending postcards to attendees prior to the show.
Not only is the expense of sending such postcards relatively low, you can maximize your chances of getting results from that investment by carefully setting out bait related to your trade show presence that ideal customers will be unable to resist. Never simply send postcards inviting recipients to visit your booth. Instead, you must give them a compelling reason to visit.
One tried-and-true approach is "Bring this card to Booth # ___ at the XYZ show to receive a free ___." The giveaway item can be something related to what you're selling, or something unrelated that prospects can personally enjoy, such as a chance to win a hot new gadget or trip. Or the postcard can contain a code or a picture that they need to bring to the booth to find out whether or not they've won an appealing prize.
Remember, though, that the reason you're doing this is to create opportunities to present your wares and get people who may not be familiar with your company to consider doing business with you. The point is not to get as many bodies as possible to the booth. So you may get best results from the following strategy:
1. Select an item or information piece that will have intense interest for ideal prospects and have little interest for those who wouldn't be worth your time at the show. Promise it free at the trade show booth in exchange for the postcard.
2. Set up your booth giveaway procedure so someone has to personally hand over the postcard to a representative of your company, who can glance at the address portion of the postcard and start a pleasant, purposeful conversation with the prospect while handing over the promised freebie.
3. After the show, follow up with those who showed up with the postcard. While this may sound too obvious to mention, failing to follow up is epidemic because of post-show exhaustion.
For example, let's say you want to be doing business with printing companies that are already a certain size and want to be aggressive about increasing sales. Your promised free report could be "7 Smart Strategies for Printing Companies That Want to Grow Beyond $2 Million in Annual Sales." Mom-and-Pop shops, non-printing companies and printing companies that are already larger than $2 million would probably not respond to such an offer.
For sending your pre-show postcard, you may receive the registration list of attendees from the trade show organizers as part of your booth package, or you may need to rent it from them. You can also target portions of your own prospect list whom you think are highly likely to attend the show.
Interested in an advanced pre-show postcard mailing strategy? Create a series of three or four cards spaced one week apart that each highlight a different reason to visit your booth. Postcards work! Try them!
About The Author: Veteran postcard marketer/author Marcia Yudkin is the creator of The Mighty Postcard Marketing Course, which teaches the strategic, logistical, design and copywriting secrets of postcard marketing. Download her free 1-hour audio interview on marketing with postcards: http://www.yudkin.com/postcards.htm
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Article Title: Postcard Marketing Model #13: To Sell a High-Priced Item, Start a Multi-Step Marketing Sequence
Author: Marcia Yudkin
Word Count: 540
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Realistically, you're not going to sell cars, houses, executive coaching or cruise vacations with a one-postcard campaign. But when you are selling something that goes for thousands or tens of thousands of dollars, postcards can certainly get the selling process going.
The key to using postcards to effectively initiate interest in high-priced products and services is creating a series of actions for the interested prospect to take. Each action in the series gradually and inevitably moves him or her closer to a buying decision. Here's how to make this strategy work.
First, get very clear on who you are targeting. Direct mail lists enable you to zero in on bald-headed husbands who hunt and fish and make more than $100,000 a year, or women executives at technology companies with more than 50 employees, within 25 miles of San Francisco. Be as specific as possible in who you're trying to reach for each marketing campaign.
Second, identify a problem or desire with which you are going to connect. Again, be specific. Perhaps the hunters want a new way to keep their skills in tune out of seasons. Perhaps the executives need someone they can trust to guide them confidentially through the jungle of office politics.
Third, decide on a low-risk action you want those interested to take first. Here's where the average marketer gets greedy and pushy, instead of being strategic. The first action should involve a relatively small commitment of time, energy or attention, such as requesting a free sample, free assessment or free information piece of some sort. This request enables you to capture their contact details and begin the marketing process.
Fourth, write and design the postcard to induce them to take the action you identified. The pitfall to avoid here is trying to sell the car, house, executive coaching or cruise vacation instead of simply pointing the postcard recipient toward that first action. You certainly don't hide your company identity, but do not focus on anything but the action you want the recipient to take and how he or she will be better off for having done so.
Fifth, before sending the postcards, have a sequence of at least two other steps mapped out. Interested prospects will download your report, then receive a phone call inviting them to an open house, then get a discount certificate in the mail, then receive another call, then receive a series of four postcards if they haven't purchased the expensive item, for example.
Postcards can not only initiate the selling process, but also help you keep prospects interested and informed until they are ready to buy. Postcards later in the sequence can focus on a new feature of what you're selling, a success story, an answer to a common doubt or objection, persuasive statistics, etc.
According to a study by the Thomas Publishing Company, most sales to businesses occur only after at least five contacts. For expensive consumer items, that statistic holds as well. Unless you carefully plan your selling strategy, you're probably giving up way too soon! Use postcards to begin the selling process and keep buyer interest going.
About The Author: Veteran postcard marketer/author Marcia Yudkin is the creator of The Mighty Postcard Marketing Course, which teaches the strategic, logistical, design and copywriting secrets of postcard marketing. Download her free 1-hour audio interview on marketing with postcards: http://www.yudkin.com/postcards.htm
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Article Title: Postcard Marketing Model #15: To Sell a Low-Priced Product, Influence Big Shots
Author: Marcia Yudkin
Word Count: 645
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Return-on-investment math often unnecessarily turns away marketers of low-priced products from using postcards as a promotional vehicle. Yes, if the goal is to sell copies of a $24.95 paperback book, sending even the most exciting, irresistible postcards about the book probably won't garner enough sales to earn back the expense of a postcard campaign.
(Roughly, sending 2000 postcards would cost nearly $1800 in list rental, printing and mailing of the cards. If you assume the book costs you $3 in manufacturing costs, and you charge buyers the full cost of shipping a book, you'd have to sell 82 books to break even, which represents a highly unrealistic response rate – 4.1 percent of postcard recipients purchasing the $24.95 book.)
However, when you shift the premise and imagine pitching a low-priced item to key individuals who each are in a position to influence thousands or tens of thousands of others to buy it, the picture brightens. Here are three scenarios illustrating smart, strategic marketing of a low-priced product to influential players using postcard marketing.
1. Media pitches. If an editor or reporter writes about the product or a talk show host mentions it on the air, it gets exposure to thousands upon thousands of potential buyers – many more than you could cost-effectively reach sending postcards to them one at a time. Also factor in the credibility provided by media coverage that can be put to work in all kinds of promotions.
Most people approach media people via email or by using news release distribution services, and in that context, a colorfully designed, enticingly worded postcard arriving by mail stands out.
Companies like Easy Media List, Media Mailing Lists, and others sell targeted contact information for media folks. For instance, contact information for 1,290 editors at African-American publications costs $149 from the latter source. Add the cost of printing and mailing postcards to them, and then conservatively assume that a lucky 13 of the recipients (1 percent) publish something about the $24.95 book that each triggers at least five purchases. Now the postcard campaign is profitable.
2. Influencers. Other professionals besides journalists have great sway with those in their sphere. Imagine these leaders as the hub of a bicycle wheel, with spokes extending from the center to dozens of points on the rim of the wheel. Here too approaching the influencers involves a multiplier effect, since each might not only purchase a copy of the item for themselves but also recommend it to their patients, clients or customers.
For example, when I published a book for small business owners, it wouldn't have made sense to target them individually in a postcard campaign, even if I'd been able to afford mailing cards to millions of people in that category. However, I happily sent postcards about the book to more than 500 executive directors of Small Business Development Centers throughout the United States, who were each in a position to hand the postcard to their in-house librarian and/or recommend it to workshops full of their small business clients for years to come. Again the math becomes favorable in this scenario.
Influencers for real estate agents would be mortgage brokers. Influencers for parents would be pediatricians. Influencers for wine producers would be restaurateurs. Got the idea?
3. Bulk purchasers. A third scenario in which unfavorable postcard math turns favorable is where you pitch a low-priced product not as a one-off purchase but as something to buy in a large quantity. To take the book example again, this might mean sending postcards to parent-teacher organization leaders to purchase copies for all the board members, to human resource executives to suggest buying hundreds of copies for employees or to private school administrators about buying one for each graduating senior.
When it comes to postcard marketing of a low-priced product, success comes from thinking large!
About The Author: Veteran postcard marketer, consultant and author Marcia Yudkin is the creator of The Mighty Postcard Marketing Course, which teaches the strategic, logistical, design and copywriting secrets of successful postcard marketing. Learn about the course at http://www.yudkin.com/postcardcourse.htm .
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Article Title: Postcard Marketing Model #18: Increase Web Site Traffic
Author: Marcia Yudkin
Word Count: 547
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In the early years of the World Wide Web, simply announcing a new web site earned attention. Postcards bearing a snapshot of the home page sent to a company's list of customers or to targeted strangers therefore got results.
Today you need a more imaginative approach to use postcards as a means of driving traffic to a web site. With inventiveness that's keyed to keen interests and urgent needs of your market, postcards still perform with panache. Here's why.
First, postcards enable you to contact people who fit highly specific criteria. If you sell to consumers, you can mail cards exclusively to individuals in precise locations, within a range of household income, within a certain age range, who have children or not, and so on. If you sell to businesses, you can send cards only to those that have been in business a given number of years or more, to brand-new businesses, to those with a number of employees or a range of annual revenue, etc. It's next to impossible to narrow in on your target market this way via email.
Second, postcards provide a cost-effective alternative or additional way to catch the attention of customers who may not respond to email alone or who dislike email marketing. Most people scan through their mail at a time of their own choosing, when they're in a receptive frame of mind. And because fewer promoters are now using postal mail for customer outreach, the pieces of postal mail that do arrive have less competition at that moment. Due to their unique format, postcards always get looked at, at least for a few seconds.
But how best to take advantage of that fleeting opportunity in the mail stack so as to convince the recipient to visit your web site? Several tactics work:
· A special limited-time offer, with details on a specific page of your site. This might be a discount, a free preview, a free review or assessment or an appealing bonus if the respondent takes action by a certain date.
· A new product that matches the needs of your market, with details on the site. The postcard should emphasize the benefits and uniqueness of the item and how it outperforms other products or services that to some extent also deliver those benefits.
· Announce a free report, video, software tool or audio file available on your site. Require an opt-in to receive the freebie, and if its perceived value is high enough, recipients of your postcard register and put themselves in the position to receive a series of related follow-up emails.
· Make a startling or provocative claim, with further details at the site. My favorite postcard marketing technique, this works spectacularly when the surprising statement challenges a commonly accepted belief. Many readers can't resist wanting to find out how and why someone would disagree with what they assume to be true.
The ingredients of postcard marketing success go far deeper than the wording and design of the postcard itself. When the message uses the psychology of curiosity as well as a fine-tuned understanding of the target market, postcards inexpensively and effectively get people to your site.
About The Author: Veteran postcard marketer, consultant Marcia Yudkin is the creator of The Mighty Postcard Marketing Course, which teaches strategic, logistical, design and copywriting secrets of successful postcard marketing. Download her free 1-hour audio interview on the topic: http://www.yudkin.com/postcards.htm
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Article Title: Postcard Marketing Model #14: Bond With Customers
Author: Marcia Yudkin
Word Count: 633
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Imagine the difference between a company whose customers have so-so feelings about it and one whose customers wouldn't dream of buying from anyone else. That's a tremendous gap that can be narrowed with just a little expense and effort, using an inexpensive, often overlooked tool – the postcard.
By sending simple yet strategically chosen postcards to people who have already bought from you, you can turn an iffy, indifferent buyer into a sticky, delighted one. Here are five ways to use postcards to create a bond with customers and thereby encourage them to become strongly loyal, to refer friends and colleagues to you and to send interesting opportunities your way because they care about your success.
1. Thanks. Set up an ongoing thank-you postcard campaign that sends a card to each new customer the week or month after they first bought something from you. If it's feasible to have a handwritten signature, that's best. You may choose to include a limited-time special offer, such as 20% off their next purchase or a free gift if they stop in the shop again before a certain date, but even if you don't do that, a warmly worded thank-you card makes a significant impact.
2. News. Remember when it was common for financial services companies and other professionals to send a monthly or quarterly newsletter to clients? This stay-in-touch technique reinforces your expertise and helps the customer remember you when they need your services again. Printing one newsletter item on a postcard rather than sending a four-page, folded-twice newsletter is much more cost-effective and much handier for the customer to save by the phone or post it on a bulletin board or refrigerator. Make sure there's a human element in the postcard content, with the word "you" liberally sprinkled around it.
3. Come-back offers. Don't let your buyers feel faceless and interchangeable. Send periodic postcards with an appealing discount or bonus and a friendly message. I doubt very much your competitors are doing this. I travel a lot, and only once in my life have I received a "come back and see us" postcard from a hotel or inn where I stayed. In fact, I still remember who sent it, even though it was years ago: The Jailhouse Inn in Newport, Rhode Island. Design the postcard so it tells an inviting story about a customer who's bought from you again and again or an anecdote about someone on your team who went above and beyond for a customer.
4. Birthdays or anniversaries. Do you have or could you get your customers' birthdays? Some businesses wow their clients and create a closer bond with them by sending a postcard for a free haircut, massage, house plant or dessert in honor of their birthday. You could do the same for a milestone that was specific to the recipient, such as their child's first summer or winter, or halfway through their fiscal year.
5. "Wish you were here" cards. Don't you like it when friends and family members send you funny or gorgeous postcards when they're on vacation? Think up convincing and appealing reasons for you to send postcards to new clients when you travel. For example, if you're attending a conference or trade show in New Orleans, you could show a photo of the French Quarter with a chatty message about how you're collecting ideas and inspiration at the XYZ national show that you'll be sharing with anyone who sets up an appointment for June. This way, you come across as active, interesting, thoughtful and constantly reaching out to customers.
Which of these ideas are you excited to implement? Get started on your next postcard campaign today!
About The Author: Veteran postcard marketer, consultant Marcia Yudkin is the creator of The Mighty Postcard Marketing Course, which teaches the strategic, logistical, design and copywriting secrets of successful postcard marketing. Download her free 1-hour audio interview on the topic: http://yudkin.com/postcards.htm
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Article Title: Know Your Audience - The Paramount Principle of Marketing Psychology
Author: Marcia Yudkin
Word Count: 537
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Understand who you are selling to and directly address their needs, assumptions and expectations. This fundamental principle of marketing psychology sounds simplistic and obvious, but it's violated tens of thousands of times every day by marketers who should know better, as well as by those who aren't aware of the concept.
Psychologically it's quite challenging – though crucial – to set aside your own perspective and put yourself in the place of buyers. Without doing so, you'll encounter problems getting your target market to feel the appeal of your offerings and having them be satisfied with their purchase when they do buy.
Let's look at a few of the points that follow from the cardinal principle of marketing psychology.
Audiences
What tempts one population can be a total turnoff for another population that differs from the first in geography, culture, age, gender or personal interests. For example, a fundraiser who moved from New York City to small-town Massachusetts found that donors in the former setting wanted to just write a check and see their names in lights, while their rural counterparts preferred anonymity and hands-on involvement.
Expectations
Customers are conditioned not only by what you explicitly say about what you're selling but by previous experiences that they associate with your business. An adult education center where I taught for many years told its teachers to keep in mind that class participants expect the teacher to talk from the front of the room and for students to take notes. No one told them this; it came from having been in school decades earlier, and you violate such "rules" at your peril.
Language
Using the actual words customers use is far more persuasive than deploying synonyms. For instance, few parents talk about their youngsters' problems with enuresis. Rather, they search for solutions for bedwetting. Likewise, you create distance from customers if you talk about "mobile devices" when the customers think in terms of "cell phones."
Motivators
If you don't tie your products or services to the factors that motivate people to spend money, your marketing fails. Nothing substitutes for knowledge of audience hot buttons, because what gets one group of people to open up their wallets may have quite the opposite impact on another somewhat similar group of people. For example, entrepreneurial CEOs feel attracted to something presented as revolutionary, while corporate CEOs tend to prefer something standardized, prudent and safe.
Focus
Talking non-stop about yourself isn't the best strategy on a first date, and it doesn't work very well in marketing, either. Learn to couch facts about your product or service in terms of what they mean for the customer. For instance, you may be excited that your new widget incorporates GoTek 5.0, but the customer cares more that the new widget can go hours longer without a recharge and takes up less space in the car.
Once you master the art of connecting with the mindset and needs of potential buyers, you've scaled the highest hurdle in marketing, and the rest becomes relatively easy.
About The Author: Marcia Yudkin is the author of more than a dozen books, including 6 Steps to Free Publicity, now in its third edition, and Persuading People to Buy, from which this article is adapted. Learn more about her books on the fundamentals of turning strangers into customers: http://www.marketinginsightguides.com
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Article Title: A Marketing Psychology Fundamental: Sell to Those Who Understand Your Value
Author: Marcia Yudkin
Word Count: 524
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What if there are zillions of companies out there that need your skills but don't realize they need your skills? This question came up recently with a woman who has 14 years of technical editing experience but was in despair. From her point of view, so many companies urgently need someone to clean up and clarify their prose, but they won't act on this need. They don't get the value of effective written communication.
Likewise, suppose you're a magician with house plants. But office managers keep telling you, "Geez, so what if our plants are diseased and dying?" Or you're a parenting expert who specializes in increasing the self-esteem of chidren under the age of 10. But so many parents with children in that age group look at you blankly when talk about ways to improve their children's self-image and confidence.
Forget about trying to persuade people to value what you value. You can break through this kind of resistance only by demonstrating that what you're good at helps them accomplish some objective that they do hold dear. Tell the companies that spew out atrocious grammar that you'll win them greater credibility with investors. If you're the green thumb, tell managers that you improve productivity by creating a healthy, reassuring indoor environment.
Pitch yourself to companies in terms of what they know they want, and you boost the chances that they'll want you. To discover the pitch most likely to ignite desire, follow these three steps:
1. List all the benefits (outcomes, advantages) your company offers. Create another list of what your target market would like to achieve. Find one or more commonalities on the two lists and use those for your marketing pitch.
2. If you find nothing in common, look closer for items on each list that you can relate to one another in some way, and see if you can make that connection convincing.
3. If you strike out on finding commonalities on the lists, find another target market!
When the economy turns tough, it's especially important to concentrate on those who already understand the value of what you sell. This ensures that every marketing dollar brings you closer to the thriving business you want. To implement this focus:
* Contact past customers, who are five times more likely to respond than non-customers.
* Contact knowledgeable or specialized prospects, for instance by advertising in magazines for experts or enthusiasts.
* Contact new people through speaking engagements sponsored by sophisticated special-interest organizations.
* Contact influential colleagues and media people who know you and might take it upon themselves to educate prospective buyers.
* Contact current clients and ask if they know others who would benefit from your products or services.
* Contact prospective customers who don't know you but match the profile of your best clients.
An old Zen proverb sums up the point nicely: "When you see a swordsman, draw your sword. Do not recite poetry to one who is not a poet."
About The Author: Marcia Yudkin is the author of more than a dozen books, including 6 Steps to Free Publicity, now in its third edition, and Persuading People to Buy, from which this article is adapted. Learn more about her books on the fundamentals of turning strangers into customers: http://www.marketinginsightguides.com
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Article Title: Today's Lesson in Marketing Psychology: Appeal to Customers' Hot Buttons
Author: Marcia Yudkin
Word Count: 631
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With marketing experience, you inevitably experience some promotions succeeding beyond your expectations while others klunk without much response at all.
How to understand the difference? The book Hot Button Marketing by Barry Feig provides a useful framework for guessing possible reasons for such variations in response. Then you can tweak intelligently and try again.
Feig profiles 16 emotional drives that motivate people today to buy, including familiar ones like the desire to belong and the urge to be superior to others along with newer wants like re-evaluating priorities and reinventing oneself.
In examining the web copy that quickly filled my first "Launch Your Information Empire" action group, I see that I repeatedly referred to a dream becoming reality, which corresponds to Feig's hot button #16, wish fulfillment.
Those who signed up resonated with that theme. Note that I did not muck up the presentation with appeals to status seeking (Feig's hot button #2) or instant gratification (#12). Tossing disparate hot buttons together doesn't work.
When at first you don't succeed, try a different hot button.
Multiple Hot Buttons
What if customers have markedly different reasons for buying?
When some buy an exercise machine to feel better about themselves, while others wish to reach their fitness goals and still others want to avoid fighting crowds to and at the gym, use sequential marketing.
Through a series of direct mail pieces or multiple ads within a short period of time to the same audience, focus each message on just one hot button. Today they receive the "feel younger" pitch, next week the "get fit faster" pitch and the week after, the "no more traffic jams" pitch.
At a web site, which people may visit just once, headline it with the strongest or most common hot button. Feature the other hot buttons in quotes, case studies and lists, set off from the main presentation.
To identify the strongest hot buttons, test headlines against each other or ask buyers what got them to take the leap. Often themes emerge in their replies.
Hot Button Discovery Exercises
* To warm up to the idea of emotional hot buttons, go to your closet at home and pull out four items of clothing you haven't worn in a year. Then ask yourself: Why did I buy this? Why have I kept it? Listen for wishes, hopes and fears in your answers.
* Find a marketing pitch of yours that didn't work well and identify the emotional needs it appealed to. Then look at one that did persuade buyers and identify which needs it targeted. Jot down any insights that emerge.
* Get a bunch of friends together and open up the Yellow Pages to a random page. Imagine that you had to compete with those vendors with an offering that cost twice as much as theirs. How would you persuade customers to prefer doing business with you? Repeat on another page. What did you learn about emotional reasons for buying?
* Create a free report related to what you sell. Sign up for a Google Adwords account, if you don't already have one. Create at least three little text ads for your report that appeal to different emotional needs. Test these against each other to find out which hot button reigns supreme in your market.
* Once you've identified your strongest text ad, create another version of it for the same report that's somewhat more rational and straight-laced, and yet another version with more emotional hot sauce. Then test these against each other to determine what level of enthusiasm clicks most with your crowd.
About The Author: Marcia Yudkin is the author of more than a dozen books, including 6 Steps to Free Publicity and Persuading People to Buy, from which this article is adapted. Learn about her Marketing Insight Guides series on turning strangers into long-time customers: http://www.yudkin.com/guides/index.htm .
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Article Title: Deepen Your Mastery of Marketing Psychology by Discovering Customer Motivators and Reasons to Buy
Author: Marcia Yudkin
Word Count: 522
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In preparation for my latest web site makeover, I toured about a dozen competitors' web sites, in search of ideas I could use or definitely wouldn't want to use at my new site. Since I'm not a potential client for them, I normally didn't spend much time looking at marketing consultants' or copywriters' web sites.
To my surprise, I discovered two sites containing a statement along these lines: "Confidential projects require a 100% surcharge." Without the surcharge, clients could see the work they'd commissioned and paid for dissected, discussed and shown off in the consultant's courses and portfolio.
Never in a million years would it have occurred to me to present confidentiality as a competitive advantage, as something all my clients receive without any extra charge.
Reading competitors' terms and conditions might be similarly eye-opening for you. Industry norms that you take for granted pertaining to privacy, quality control or courtesies for clients might have slipped while you've been quietly doing business traditionally.
"Unlike other companies, we...": See if you can create a powerful differentiator.
For example, unlike other companies, we have no hidden charges. What you see on our quote sheet before we get started is what you owe us when we have finished. Or, unlike other companies in our industry, we are available 24/7 to answer your technical questions as well as to troubleshoot and solve any glitches that occur. Or, unlike most adventure tours, we accept the challenge of working with clients who have never before spent a night out under the stars or may have fears and phobias about heights.
You may have an even better chance to connect with potential clients by conducting Hot Button research. This involves discovering the biggest worries and concerns for people in the industry you sell to.
When that industry is one you target but do not directly participate in, try these four methods of discovering its hot buttons:
1. Attend an industry meeting or conference and during the coffee breaks, ask everyone what their biggest challenge or obstacle is this year.
2. Find a discussion list or discussion board for the industry and note both heated debates and thoughtful questions experienced folks ask each other.
3. Take previous clients in that industry out to lunch and ask them about current controversies in their field and any others they think are bound to break out soon.
4. Sometimes a hot button is perennial rather than new. Simply ask your informants what business issue has most kept them awake at night over the years.
With all this listening, pay attention to the words people use to describe their fears and ordeals and echo them when you create your new product or promotion. Whenever you discover a new hot button that doesn't seem to have gotten much public attention yet, write a white paper or create a video about it and distribute a press release about the white paper or video to your industry and the general news media.
About The Author: Marcia Yudkin is the author of more than a dozen books, including 6 Steps to Free Publicity and Persuading People to Buy, from which this article is adapted. Learn about her Marketing Insight Guides series on turning strangers into long-time customers: http://www.yudkin.com/guides/index.htm .
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Why Should Clients Hire YOU? Let Marketing Psychology Teach You About Customers' Perception of Value
- "Marcia Yudkin" <submissions@isnare.net> Apr 22 10:00PM +0800
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Article Title: Why Should Clients Hire YOU? Let Marketing Psychology Teach You About Customers' Perception of Value
Author: Marcia Yudkin
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Attend marketing seminars for struggling business owners, and you won't be able to walk ten steps without hearing the lament, "They just don't get it!" That is, buyers don't feel the need for what they're selling or don't appreciate the higher value experts offer, compared to lower-priced competitors.
It requires courage and psychological savvy to get beyond this communication barrier. But once you understand how to connect with buyers on the question of value, you possess the key to charging more than others – and getting it.
Sometimes the disconnect occurs because owners are much too close to their creation and lack the perspective to spotlight their offering so it appeals to the needs and motivators of clients. Dialogue with outsiders to your product development and plans can help you figure out and put into words the attractiveness of what you've put together.
Other times, the disconnect occurs because owners are trying to sell to an audience that lacks the psychological, economic or lifestyle foundation to appreciate the value, for example by trying to sell bicycles with ultra-light high-tech frames to weekend cyclists rather than racers.
Smart ways businesses can establish value include:
* Highlight the problem a product or service solves instead of its descriptive features. For example, an upstart broadband company uses new W2T3 wireless technology. That's a fact that probably means little to the local community of potential users. But when you say you now can provide high-speed Internet to even the most remotely located homes without any investment needed in cables or satellite dishes, the service's most likeliest customers will perfectly understand.
* Ask a focus group what the item reminds them of, which sometimes surfaces an appealing metaphor that gets buyers-to-be reaching for their wallets. Suppose you offer Feng Shui consulting in an area that hasn't yet warmed up to this ancient Chinese art of improving the energy feel of an environment. After you explain the concept at length, someone might suggest it's like injecting your home or office with vitamins – everything becomes more vibrantly alive. Potential customers easily relate to such an everyday idea.
* Concentrate on reaching the subset of customers who already understand your value – not those who must be educated on why they need you. When you're trying to sell a fresh new fragrance, for instance, target the market of those who are already in the habit of dabbing on scent after their morning shower, not those who are satisfied with the afterglow of soap.
* Ask prospective customers what they hope hiring you will enable them to accomplish, then quote their phrases in your proposal. Let's say you're in discussions with a software company about bringing you in to train their marketing team on better writing. Simply ask them what they see they'd be able to accomplish with more skillful writing and sprinkle their exact wording here and there in the proposal. This technique often connects and sells without their conscious understanding of the way you've echoed their thinking.
Once you learn to put marketing psychology into practice, potential buyers get it, and you get hired.
About The Author: Marcia Yudkin is the author of more than a dozen books, including 6 Steps to Free Publicity and Persuading People to Buy, from which this article is adapted. Learn about her Marketing Insight Guides series on turning strangers into long-time customers: http://www.yudkin.com/guides/index.htm .
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Article Title: With Knowledge of Marketing Psychology, You Can Capture Attention and Sell
Author: Marcia Yudkin
Word Count: 528
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With ever shorter attention spans and today's dizzying pace of change, it's hard to imagine consumers stopping long enough to make a considered decision to buy. In that frantic selling environment, however, it's still possible to capture attention and sell. The key is knowing which techniques cut through the clutter, obtain people's interest and guide that interest to a purchase.
One unintuitive way to heighten people's interest in becoming your client is the literary agent strategy – telling them you won't do business with just anyone. For instance, dentists and carpet cleaners may create a "referral only" business where new clients are accepted only with a referral from an existing one. This increases your perceived panache and gets potential clients hankering to be among the chosen ones, even if you sell something quite different from country club memberships.
Psychological research also tells us that people are more likely to buy when you narrow their choices, instead of offering a cornucopia of options. Many marketers have found that the ideal number of options is three. The top option should have a price and value that's quite a reach for your typical customer. Even if few people buy it, its existence greatly increases the sales of the next most expensive option.
Other powerful ways to lead the right audience for a product or service to a buying decision, using established principles of marketing psychology, include:
* Paint a vivid, truthful picture of the consequences the customer may experience from not buying.
* Make a surprising claim, which arouses curiosity (Just be sure readers won't feel tricked when you make clear why it's true).
* Confess a weakness in the seller or the product, which increases credibility as long as the rest of the presentation inspires trust.
* Reduce buyer's remorse by pointing specific types of customers toward their best option.
* Promote reader involvement through a quiz, a set of questions to answer, a puzzle or checklist you invite them to complete.
* Cut excess verbiage, delete self-indulgent rambles and get quickly to the point.
* Quicken desire by creating timely, relevant, ultra-specific offers with an expiration date.
* Use the power of authenticity by selecting qualities admired by your target market and dramatizing them in your marketing.
* Identify and appeal to emotions such as anger, greed, hope or compassion that resonate with the situations in which potential customers now find themselves.
* Mobilize as many reasons to buy as you can discover or concoct. When Coca-Cola ran an ad campaign around a list of 35 reasons people might want a Coke, sales jumped 50 percent in the next five years.
* Update the buying rationale you appeal to in line with current trends, such as ecological consciousness, the movement for buying local, fear about government changes, rampant unemployment or investment losses.
* Concentrate on selling to those who already understand the kind of value you offer, rather than those who need to be educated on the importance of the needs your wares fulfill.
About The Author: Marcia Yudkin is the author of more than a dozen books, including 6 Steps to Free Publicity and Persuading People to Buy, from which this article is adapted. Learn about her Marketing Insight Guides series on turning strangers into long-time customers: http://www.yudkin.com/guides/index.htm .
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Article Title: Your Next Lesson in Marketing Psychology – Selling Through Consequences
Author: Marcia Yudkin
Word Count: 549
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Losing gobs of money, the hospital one mile from where I live is slated to close. I've seen this in headlines for more than a month, but the news didn't hit home. Boston has a zillion hospitals, and this one isn't world-class.
Then I learned what the hospital closing will do to emergency service for people calling 911 in my town: the nearest other hospitals, now overburdened, could refuse heart attack or accident victims and send them a half-hour farther away. Yikes! Now I understood. Conceivably, a family member or neighbor of mine might die because of this hospital closing.
While that consequence is logical to me, I didn't draw that conclusion on my own. A similar stoppage occurs in marketing: We fail to point out consequences explicitly, thinking the implications of what we offer are obvious.
For instance, don't assume people know what can happen if off-the-shelf software misses deductions or leaves out crucial explanations it's better to provide. Spell out the consequences of not hiring your tax preparation service, and more clients may bite.
Don't assume that people realize that by signing up with your outsourcing service, they'll be better off financially. Tell them as precisely as you can how much they'll save over local secretarial salaries – and how much relief they'll feel about this. Consequences are emotional as well as financial and practical.
According to Dan Seidman, author of The Death of 20th Century Selling, for someone thinking of buying a car, the following would be consequences of not doing so:
* Can't take a client to lunch in your car
* A look that says you're not successful
* Danger when merging in traffic
* Feeling every bump in the road
* Surprised by what breaks down every month
Seidman notes that for business buyers, consequences include both repercussions for the company (angry shareholders) and for the individual responsible for the purchase (lower personal income).
Try painting a vivid picture that propels folks to avoid such effects. For you, the consequence is then something to smile about.
Exercises for Identifying Consequences
* Sit down with a paper and pad and list every consequence of not buying a particular item of yours that you can think of: dangers, hassles, costs of delay, lost opportunities and any other negative experiences. Select one of those consequences and build an email, postcard or print ad campaign around it.
* Slowly read through the printout of a promotional piece you've been using and highlight or circle every reason you've cited for your prospect to buy. Then for each reason, ask what the implications of that reason are for the buyer. Good prompts to use are "so that..." and "which means that..."
* Ask your sales people and customer service representatives which consequences they think motivate people most and which rarely come up but might have an impact if they did. Then tweak your marketing pitches accordingly.
* Turn your list of consequences into a quiz that you post on your web site or incorporate into an ad or mailing. Headline it: "Which of these concern you?"
About The Author: Marcia Yudkin is the author of more than a dozen books, including 6 Steps to Free Publicity and Persuading People to Buy, from which this article is adapted. Learn about her Marketing Insight Guides series on turning strangers into long-time customers: http://www.yudkin.com/guides/index.htm .
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Article Title: Contemplating A Sabbatical Trip?
Author: Marcia Yudkin
Word Count: 637
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In a recent survey of business owners by American Express, half the respondents expressed worry about jeopardizing a major client account by going away on vacation. A Staples poll found that 37% of business owners can't easily recall when they last had a vacation. So if taking a week or two off is challenging, it's no surprise that for most business owners, the idea of taking a sabbatical trip seems about as do-able as going to Mars.
A sabbatical does take lots of planning and preparation. But the rewards can be priceless. I recently took 10 weeks off to drive from Massachusetts to Alaska and back with my husband. It gave me fresh product development ideas, put business stresses in perspective and totally cleared up a health problem that could have become serious.
Based on my experience and discussions with other business owners and self-employed professionals, here are some things to think about if the sabbatical idea appeals to you.
1. Decide whether your finances permit a full or partial sabbatical. In 2003, my husband and I took a three-month road trip around Canada and the "Lower 48" United States, but I wasn't thinking of it as a sabbatical since I worked several hours a day on the road. In 2007, I did just about no work during the trip. This did not involve financial sacrifice, since I'd prepared for this for nearly a year by creating high-priced information products that could sell online without my active engagement. The passive income, in fact, covered our trip expenses.
You might decide to raid your savings to pay for your time off. Just be sure that whatever you decide on this question enables you to take a break without very much financial worry or stress.
2. Plan coverage for your home and business. That might mean renting out your house or arranging for a caretaker, and it certainly means having someone take care of your mail and routine business responsibilities while you're away. I don't normally have an office assistant, but I engaged the services of a virtual assistant for the duration of my sabbatical. Mail was forwarded to her, and she kept me informed about that by email, and she sent out products on my behalf to fulfill the orders that came in. Most experienced virtual assistants charge $25 - $50 an hour, and I do recommend that you pay someone for these services. It's probably way more responsibility than a friend or relative would happily take on for you.
3. Decide on how "in touch" or "out of touch" you'll be during your time off. If you forward all your business calls to your cell phone, you probably won't experience much of a break. And you'll be annoying people around you on the beach, in museums or at national parks as well as disrupting the main purpose of the sabbatical – to get away psychologically as well as physically.
It's far better to check phone messages once or twice a day or have someone handle all but the truly unusual or highly important calls for you. Likewise, decide whether you'll delegate your email or handle that yourself. I kept up with email correspondence myself in about 20 minutes in the morning and evening, and it usually felt like a nice change of pace from traveling rather than a chore.
4. Plan how much time you'll set aside for the sabbatical. In the academic world, a sabbatical is nearly always a year, but you may not need anywhere near that long to enjoy the benefits of taking a break. Two weeks is definitely not enough. Probably a month is the minimum I would recommend. After two months, I usually start getting homesick.
About The Author: Marcia Yudkin is the author of Web Site Marketing Makeover and 10 other books. She publishes a weekly newsletter on creative marketing, Marketing Minute (http://www.yudkin.com/marksynd.htm ). Find out more about her report "Take Your Business On The Road" at http://www.yudkin.com/ontheroad.htm .
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Article Title: Business Owners: Five Surprising Changes That Affect Business Travel
Author: Marcia Yudkin
Word Count: 729
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In 2003, I took my business on the road for three months while traveling by car around much of North America. In 2007, I took almost as long for a road trip from Massachusetts to Alaska and back. In those four years, several things changed that significantly affected some practicalities of taking care of business when away from the office and one's home base for that long a time. If you're planning extensive business travel and haven't been on the road in a couple of years, some of these changes might come as a surprise to you, too.
1. Internet access. In 2003, high-speed Internet was a specialty item in the hospitality industry, restricted to a few name-brand hotel and coffee-shop chains. Before I left on my 2007 trip, several people told me blithely, "Wi-fi is everywhere now." I'm glad I looked skeptically at that assessment.
During ten weeks of travel in Canada and the US, only one-third of the time did wi-fi work conveniently and right away in the room where we were staying. Another third of the time we were able to use wi-fi after quite a bit of technical fiddling or by going to the motel office or restaurant. And the other third of the time, we would have been without Internet access had wi-fi been our only option. I had three backup options for this contingency: going online on dialup with the modem in my laptop; using my handheld phone/computer (an AT&T 8525) to pick up email; and telephoning my virtual assistant to ask her to check my email for me.
2. Receipts. If you're planning to deduct business travel expenses on your taxes, then you need to save receipts and you need a written record of the expenses and their business purpose. What changed since 2003 in this regard is that more and more businesses provide receipts on thermal paper whose ink fades and smudges with the least exposure to sun or friction. This means that if you shoe-box your receipts into a pocket or a compartment in the car before you record your expenses, you could be unable to decipher your evidence. I'm not sure what the IRS's take on this development will be, but I'm glad I had the discipline to record the expenses in a little notebook at least every day or two.
3. Plastic. During our 2003 trip, we had to keep hitting up ATMs for cash, because quite a few places where we had to pay for things did not accept credit cards. In 2007, the only places where we really had to have cash were a few tolls and a few tourist attractions. We had one Canadian ten-dollar bill with us left over from the previous trip, and apart from that we were able to charge nearly everything. When a panhandler tried to hit us up for cash, we were able to say truthfully that we had none. We were putting everything on plastic, sorry!
4. Cell phone coverage. Our surprise here was that there wasn't as much improvement in cellular service for the more remote sections of the US as we expected. Along interstate highways, you can pretty much expect to get a signal. But otherwise, where population density is low or nonexistent, cell phone coverage is usually likewise absent. A big exception was national parks. I had a long conversation with a friend back home from Denali National Park in Alaska, where the whole county has only 1800 or so full-time residents.
5. Mail forwarding. This change isn't the progress toward efficiency that you might expect. It took longer in 2007 than in 2003 to get postal mail forwarding going and longer to stop the forwarding. My postmaster explained that forwarding was now centralized and computerized. Whereas previously, individual post offices had been in charge of forwarding mail addressed to residents in their service area, now this was handled at the regional mail processing facility. My postmaster could put in the request to start or stop mail forwarding, but he had no direct control over the process, and it took 7-10 days for the forwarding and the no-more-forwarding orders to take effect.
Be prepared for these and other changing conditions, and you'll have a better, easier and more prosperous time away from home.
About The Author: Marcia Yudkin is the author of Web Site Marketing Makeover and 10 other books. She publishes a weekly newsletter on creative marketing, Marketing Minute (http://www.yudkin.com/marksynd.htm ). Find out more about her report "Take Your Business On The Road" at http://www.yudkin.com/ontheroad.htm .
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Article Title: Turn The Road Trip Of Your Dreams Into Tax-Deductible Business Travel: Seven Offbeat Ideas
Author: Marcia Yudkin
Word Count: 602
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Itching to travel far away or stay away for a long time? Drastically cut the impact of the costs by having a legitimate business purposes for your trip and deducting the travel expenses from your taxes. Check with your own tax advisor first, of course, before you go, and consider these seven offbeat ideas.
1. Conferences and trade shows. Business owners rarely attend enough of these anyway, in order to keep up with what's happening in their industry, see what competitors are up to, put their company's wares on display or soak in educational offerings. All of the above are legitimate business activities, so why not string together a long series of these in locations where you've always been yearning to go?
2. Scout business relocation sites. If you've ever had the thought that maybe the grass was greener elsewhere, create a trip to explore your top possibilities. Make an appointment with the Chamber of Commerce or a Small Business Development Center in each city or area you're touring, and keep notes on the pros and cons of each location for your business as you explore.
3. Subscriber get-togethers. If you publish an ezine with a sizeable list, announce your itinerary a month or two in advance and ask if anyone on your route would be willing to host a subscriber schmooze session. Offer to bring the refreshments for the session and plan to give the host an appropriate gift. Then announce the scheduled meetings in your ezine two or three weeks before they take place. You don't need any particular agenda or program – a "meet and greet" works well and serves the purpose of business development.
4. Blog. Create a blog and write about your business-related observations along your trip route in a way that would be interesting to potential clients. Or blog in relation to a long-time hobby, whether that's miniature golf, mountain climbing or regional cooking. When you set up such a blog to earn Google Adsense commissions from those who click on ads running alongside your blog, the travel that's instrumental to the blog content counts as a business endeavor.
5. State of the industry report. Research your industry by setting up interviews or other fact-finding activities along your trip route, taking notes and photos of your findings. Then when you come home, create a state of the industry report from what you learned and either sell it or give it away to key clients and prospects.
6. Podcast interviews. Using audio or video, record interviews with industry leaders who happen to live in the areas where you're itching to visit. When you return home, turn your interviews into a product for sale or something you offer in connection with lead-generating efforts.
7. Wacky guidebook. People have published guides to factory tours, classic diners, golf resorts, birdwatching or skinny-dipping spots, pubs, castles, indoor swimming pools and so much more. Think of a theme that fits your travel destinations and take notes for the guidebook while you travel. Create a web page from which you sell the guidebook when you come home and voila, your trip was business travel.
In one of its publications, the IRS says, "Count as a business day any day your presence in required at a particular place for a specific business purpose. Count it as a business day even if you spend most of the day on nonbusiness activities." Nowhere is it written that having a good time disqualifies what you do from counting as business!
About The Author: Marcia Yudkin is the author of Web Site Marketing Makeover and 10 other books. She publishes a weekly newsletter on creative marketing, Marketing Minute (http://www.yudkin.com/marksynd.htm ). Find out more about the report "Take Your Business On The Road" at http://www.yudkin.com/ontheroad.htm .
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