Group: http://groups.google.com/group/publish-these-articles/topics
- The Rhythm of a Winning Tag Line or Slogan [1 Update]
- Auditory, Visual, Kinesthetic: Get Feedback on Business Name Options From Multiple Perspectives [1 Update]
- The Four Top Introvert Marketing Strengths, as Rated by Introverts Themselves and the Public [1 Update]
- Introvert Marketing: How Reserved Can Also Mean Revered [1 Update]
- The INTJ Marketing Profile 蜂ntuitive/Thinking/Judging Introverts as Marketers [1 Update]
- Marketing For Introverts: Must We Impersonate Extroverts? [1 Update]
- Easy, Fast Product Development: Five Types of Q&A Products [1 Update]
- The Introvert Marketer's Get-Business-by-Being-Me Plan of Action [1 Update]
- Introvert Marketing: Success Models May Help You Attract Business Your Own Way [1 Update]
- Why Introverts Do Not Need a Personality Transplant to Successfully Market Their Business [1 Update]
- Copywriting Tips: Eight Techniques For Tantalizing [1 Update]
- Why is Company Naming or Product Naming So Darned Hard? Four Common Creativity Barriers and Solutions [1 Update]
- What is No-Hype Copywriting? A Guide to Excellence Without Excess [1 Update]
- Marketing For Introverts: Ignore the "Shoulds" And Blaze Your Own Trail [1 Update]
- Marketing For Introverts: Promotional Copy Options That Set Up Appealingly Accurate Expectations [1 Update]
- Marketing Planning For Introverts [1 Update]
- Introverted Business Owners: Don't Believe These Myths About Introverts' Marketing Abilities [1 Update]
- Introverted Business Owners: How to Work Smoothly With Extroverted Clients [1 Update]
- Small Business Branding For Introverts: Get Known on Your Terms [1 Update]
- New Company Naming Trap: Be Mindful of Font Issues For Internet Era Business Names [1 Update]
- The INFP Marketing Profile – Intuitive/Feeling/Perceiving Introverts as Marketers [1 Update]
- LED Flood Lights - Read More About It [1 Update]
- Entrepreneurs: Take A Tax-Deductible Road Trip Or Long Vacation [1 Update]
- In Business Naming, Sometimes Simpler Is Better [1 Update]
- Jargon: Handle With Care [1 Update]
- "Marcia Yudkin" <submissions@isnare.net> Apr 24 12:30AM +0800
*****************************************************************
Message delivered directly to members of the group:
publish-these-articles@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=957994
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=957994
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: The Rhythm of a Winning Tag Line or Slogan
Author: Marcia Yudkin
Word Count: 568
Article URL: http://www.isnare.com/?aid=957994&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=957994
Easy Publish Tool: http://www.isnare.com/html.php?aid=957994
*********************** ARTICLE START ***********************
If you're planning on using your company slogan as a musical jingle, you know it needs catchy rhythm. However, if you have no plans to advertise on radio or TV, you should still infuse it with rhythm. Your tag line (strapline, catchphrase, endline or slogan) stands out when it has the heightened word craft of a line of poetry. With a recognizable rhythm, your line feels harmonious, and it's easier to remember and repeat correctly. It has elegance. It flows. It dances with life.
Say these two lines out loud, for instance:
Your gas tank should have a tiger in it.
Put a tiger in your tank.
Did you hear how much more powerful the second version is? That's due to its rhythm.
English majors call the rhythm of a line of words "meter." They have raftloads of technical terms for different types of meters – iambic pentameter, anapestic tetrameter and so on. Fortunately you don't have to learn any of that to use meter as a marketing tool. All you need is to be able to recognize – and manipulate – the pattern of stressed and unstressed syllables in a line. In what follows, a capitalized word indicates emphasis and a non-capitalized word does not receive emphasis.
For example, you'd analyze the New York Times's slogan like this:
ALL the NEWS that's FIT to PRINT
Barnum & Bailey's tag line:
the GREAT est SHOW on EARTH
And in general:
(DUM) de DUM de DUM de DUM (de DUM de DUM…)
According to renowned director John Barton, founder of the Royal Shakespeare Company, this pattern of alternating stressed and unstressed syllables is the poetic meter that most resembles ordinary English speech. It feels both natural and special. Without using any tricks or artifice, it takes on greater intensity than a sequence of words that has no recognizable pattern of emphasis.
Almost as common as the DUM de DUM de DUM meter illustrated above is one using triples, as in Clairol's tag line:
DOES she or DOES n't she?
How natural this too sounds you can see in Crest's slogan, where the same rhythm is attributed to a kid:
LOOK ma, no CA vi ties!
This meter was definitely intentional. Fiddle with the message and express the thought without rhythm, and you'll notice it loses its catchiness:
Hey ma, no cavities today!
A triple meter normally either starts with a downbeat, followed by two unstressed syllables, and repeats, or it starts with two unstressed syllables, then a stressed one, and so on:
DUM de de DUM de de (DUM de de…) or
de de DUM de de DUM (de de DUM…)
Consciously or instinctively, copywriters put a lot of effort into arranging words so they have rhythm, and you should too. You don't need fancy hundred-dollar words, just patience in trying lots of different combinations, moving words to different positions and substituting synonyms with a different number of syllables until you arrive at million-dollar gems like:
Melts in your mouth, not in your hands.
The Ultimate Driving Experience
Don't just book it. Thomas Cook it.
About The Author: Marcia Yudkin is Head Stork of Named At Last, which brainstorms catchy tag lines, company names and product names according to the client's criteria. Download a free copy of "19 Steps to the Perfect Company Name, Product Name or Tag Line" at http://www.namedatlast.com/19steps.htm .
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=957994
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
- "Marcia Yudkin" <submissions@isnare.net> Apr 24 12:20AM +0800
*****************************************************************
Message delivered directly to members of the group:
publish-these-articles@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=953157
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=953157
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Auditory, Visual, Kinesthetic: Get Feedback on Business Name Options From Multiple Perspectives
Author: Marcia Yudkin
Word Count: 712
Article URL: http://www.isnare.com/?aid=953157&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=953157
Easy Publish Tool: http://www.isnare.com/html.php?aid=953157
*********************** ARTICLE START ***********************
After my most recent naming seminar, one participant said he enjoyed being shown the role of sound in names. "I came away thinking of words a little differently," he said. "I now think of pronunciation as well as spelling."
Instinctively, this man probably relates to words visually. Someone who favors sight as a sensory channel readily pictures the letters in a proposed name and assesses their pattern. Without any effort, he may envision the name in a logo, complete with a color scheme and selection of font. He sees the name on a web site header or a sign, on a truck or a business card.
My student's comment startled me because I am as auditory as they come. I hear phrases as if they were voiced by an instrument in the orchestra - with the honk of an oboe, the hiss of cymbals or the deep majesty of a trombone, tempo, melody, rhythm and more. Ugly or chaotic sounds in names make me shudder, while pleasant or intriguing combinations of tones and accents put a smile on my face.
The third mode of experiencing words is kinesthetic - having a physical reaction to them, feeling them in one's body. My friend Kathleen Lake says "Google" makes her feel like she is being tickled, while "Hampton Inn" gets her feeling spacious inside and "Roku" generates a sense of peace. This is a visceral, immediate response that takes place apart from any intellectual associations.
Whenever possible, you should include people representing each of the three modes of experience on your naming team - those who are strongly sensitive to one of the particular perceptual channels and use it regularly in their daily life.
To represent the visual channel, call upon those who wear colors artfully, draw diagrams at meetings and populate their cubicle with meaningful photos. Anyone who has done graphic design or layout for years or is the one you turn to for catching mistakes in a flyer undoubtedly has strong visual awareness.
For the auditory perspective, seek out people who delight in wordplay, remember foreign words easily and enjoy telling or writing stories. Think of the one who is always asking others to turn the music down or the one you'd ask for advice on how to compose a toast for a retirement party.
To represent the kinesthetic channel, look for those who have a hard time staying still. They may master skills through trying and touching and always get dance steps right the first time. You probably know a hands-on genius who fixes stuff without consulting a manual and never needs directions to a place they've once driven to.
Kathleen Lake, who owns Fairy Godmother Coaching & Planning and is also a poet and acting coach, points out that our society and business culture have a deep taboo against acknowledging bodily feelings. Therefore it may be harder for the kinesthetic camp to express what they feel about a name
and receive respect from the other types.
Although I cannot remember where I read this incident, I recall a story told by a naming expert in which a small group of women responded with vociferous unanimity that a certain proposed product name was disgusting. The expert was mystified by their vehemence because they were unable to explain their response to him rationally. Even so, he wisely eliminated that name from his group of finalists.
A group of people who represent just one or two of the channels can obliviously select company names or product names that don't work at all in the third, unrepresented channel.
Take Svpply.com, for example (not a misprint!), a social media site for shoppers. How in the world do you pronounce it? Svipp-lee? How would you tell a friend about the site? (Awkwardly.) For visually sophisticated people, this name has a high cool quotient. But for those who favor the auditory channel, it's an absolute no-go.
By including all three sensitivities in your naming committee, you minimize the odds of producing an abomination and lift your chances of creating a name that looks great, sounds wonderful and feels like a million dollars.
About The Author: Marcia Yudkin is Head Stork of Named At Last, a company that brainstorms catchy tag lines, company names and product names according to the client's criteria. Download a free copy of "19 Steps to the Perfect Company Name, Product Name or Tag Line" at http://www.namedatlast.com/19steps.htm .
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=953157
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
- "Marcia Yudkin" <submissions@isnare.net> Apr 23 11:40PM +0800
*****************************************************************
Message delivered directly to members of the group:
publish-these-articles@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=922304
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=922304
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: The Four Top Introvert Marketing Strengths, as Rated by Introverts Themselves and the Public
Author: Marcia Yudkin
Word Count: 549
Article URL: http://www.isnare.com/?aid=922304&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=922304
Easy Publish Tool: http://www.isnare.com/html.php?aid=922304
*********************** ARTICLE START ***********************
To many people, the concepts "introvert" and "marketing" seem as incompatible a combination as oil and water. After all, marketing has to do with getting your name and your business reputation out there, and introverts are by definition inward-looking people, right?
Not really. Introverts are simply folks who need to recharge their energy alone rather than in a group, in contrast to extroverts, who lose energy by themselves and gain it with other people. It's true that introverts will never grab center stage at a party, and they are not masterful at small talk. However, introverts have many other abilities that take them far in business, and it can make a huge difference to potential clients when those qualities are spotlighted in their marketing.
In a survey I recently did of people who identified themselves as introverts, the introvert characteristic mentioned by far more people than any other as being helpful to them in business was creativity. Creative people have flexible thinking and good problem solving skills. They're good at creating opportunities and moving things forward without a lot of resources. Creative people can also find humor where others don't. Does all this matter to clients? Yes! IBM's Institute for Business Value found in a 2010 study that chief executives from every corner of the world value creativity higher than any other business-related competency.
The second most often mentioned introvert strength in my survey was listening. People who listen get better results than those who don't, and clients recognize this, too. In a 2009 study by Rain Today, the most widely cited complaint, named by 38 percent of those buying professional services, was: "Service provider did not listen to me." Additionally, 55 percent of those surveyed said they would be "much more likely" to consider hiring a provider if they listened better.
The third most common introvert strength mentioned in my survey was trustworthiness. Because introverts are careful in what they say, they tend to be more likely than extroverts to deliver what they promise when they have promised it, as well as to claim only what they can back up. Trustworthiness matters greatly to clients, too. In 2010, the annual Edelman Trust Barometer survey found that 83 percent of college-educated, savvy and well-to-do individuals in the US ranked "transparent and honest practices" as important.
Fourth in my survey was critical thinking. Introverts don't care as much as extroverts about what everyone else thinks of them, so they're more able to think independently and voice contrary views. An introvert is the person who doesn't hesitate to say the supposedly sour soup is actually salty or that the color the client has chosen for the restaurant's décor won't go over well with patrons. Discerning leaders value someone who can be trusted to say what's what rather than what the client would prefer to hear.
According to Dr. Marti Olsen Laney, author of The Introvert Advantage, introverts are disproportionately represented among high earners. Perhaps the above four qualities explain why. If you're an introvert, forget about the silver tongue and social finesse you may not have, and highlight your less obvious personality strengths that matter and have value in the marketplace.
About The Author: A bookworm as a child, Marcia Yudkin grew up to discover she had a surprising talent for creative marketing. The author of 15 books, she mentors introverts to discover their uniquely powerful branding strategies. Learn more about the strengths of introverts: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=922304
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
- "Marcia Yudkin" <submissions@isnare.net> Apr 23 11:00PM +0800
*****************************************************************
Message delivered directly to members of the group:
publish-these-articles@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=920775
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=920775
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Introvert Marketing: How Reserved Can Also Mean Revered
Author: Marcia Yudkin
Word Count: 681
Article URL: http://www.isnare.com/?aid=920775&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=920775
Easy Publish Tool: http://www.isnare.com/html.php?aid=920775
*********************** ARTICLE START ***********************
When I surveyed more than 300 self-identified introverts, more than 70 percent agreed that it is somewhat important or very important to come across as highly social, easily conversational and maybe even a bit of a show-off to succeed in business. Like many of the other results in the survey, this seems to be stating a belief that introverts must act like extroverts to attract customers and clients.
And like much of the other conventional wisdom about personality in business, this claim melts away when examined in the cold light of reality.
A magnetic introverted image can take one of these four forms:
1)The man or woman of mystery, for example a Zen master or anyone who keeps to himself or herself and needs to be coaxed to reveal his or her knowledge and talents. Think about the long-lived fascination with Greta Garbo, who came to public attention as a silent film star and ended her life as an enigmatic recluse. Ditto for the laconic martial artist Bruce Lee, who once said something that could serve as the introvert creed: "Always be yourself, express yourself, have faith in yourself, do not go out and look for a successful personality and duplicate it."
2)The activist or preacher, such as Mother Theresa, who transcends a retiring personality for a higher cause. Dr. Martin Luther King, Jr., Eleanor Roosevelt and Gandhi might also come to mind. And perhaps you know someone whose passion for animals or the earth or social justice energizes others around them. Such people might look like extroverts, since they are often out and about crusading in public. However, they may actually feel themselves to be shy and recharge themselves in solitude.
3)The deep one, like Princess Diana or Jacqueline Kennedy Onassis, who has a talent for interpersonal intensity and intimacy. In contrast to the man or woman of mystery, who has more of an intellectual bent, this charismatic introvert lives in a world of feelings. When someone with a genius for rapport bends his or her talent for good, we see a healer, someone who is gifted at eye contact, listening and/or touch, a consummate lover and a brilliant friend. When someone with those abilities travels to the dark side, we get a Svengali - someone who uses personal magnetism to manipulate another person in a close personal relationship.
4)The kook - someone with geeky, off-kilter charm. I've known many introverts with this kind of magnetism, who care little about what others think of them and constantly surprise one with their unusual attitudes and unexpected pronouncements. Comedians Steve Martin and Lily Tomlin (at least in their performing personas) exemplify this type.
It's also possible to develop a powerful reputation for results and have that speak for you. Have you heard the saying, "Your reputation precedes you"? This calls up a scenario where a person's reputation travels, and the personal presence of the individual comes second. How wonderful is that for introverts!
Even better, when someone's reputation precedes them, it's not necessary to put on a show and pretend to be a different kind of person. The audience – potential client, here – knows what to expect: the real you.
Building a reputation takes time and effort, and it gives you a solid foundation for business success on your own terms.
Marketing yourself through reputation building involves pulling customers toward you rather than getting out to them with pushiness. Rather than cold calls and pursuit of clients, you cultivate the more magnetic forms of outreach, such as publishing, publicity, testimonials about the results you have brought into being, word of mouth, content-rich advertising, blogging and more.
As an introvert, you are likely to excel not at telling, but at listening, which stirs the clients for whom you are the best match, those who stand prepared to reward you with long-lasting loyalty.
Are you ready to create a marketing system that truly fits you – and works out there in the world?
About The Author: A bookworm as a child, Marcia Yudkin grew up to discover she had a talent for creative marketing. She mentors introverts so they discover their uniquely powerful branding and marketing strategies. Listen to her free Marketing for Introverts audio manifesto: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=920775
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
- "Marcia Yudkin" <submissions@isnare.net> Apr 23 11:20PM +0800
*****************************************************************
Message delivered directly to members of the group:
publish-these-articles@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=920742
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=920742
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: The INTJ Marketing Profile –Intuitive/Thinking/Judging Introverts as Marketers
Author: Marcia Yudkin
Word Count: 540
Article URL: http://www.isnare.com/?aid=920742&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=920742
Easy Publish Tool: http://www.isnare.com/html.php?aid=920742
*********************** ARTICLE START ***********************
Have you ever been told you "must" do such-and-such to get business yet felt strongly that there must be some other way that works? If so, you're probably rebelling against advice that doesn't fit your personality. Too many marketers are rigid in their recommendations, failing to take into account the fact that when suggestions clash with our self-image or who we feel we are, we tend to ignore it or feel tremendous stress when trying to follow the expert's orders.
Instead, try on for size my philosophy that you're best off looking for marketing advice that fits your preferences, habits and beliefs. A good starting point for this is the Myers-Briggs personality type system. Let's see how it applies to one of the major introverted personality types. Introverts are those who usually feel drained by interaction with others and recharge best when they are alone. (Extroverts, on the other hand, dislike being alone and feel most alive with social interaction.)
In the Myers-Briggs type system, an INTJ (Intuitive/Thinking/Judging Introvert) is an original, independent thinker who has a great drive for implementing ideas. You can count on an INTJ to have high (sometimes hypercritical) standards, to use intuition rather than depend on facts and to deliver on commitments.
According to those who like to classify introverts, famous INTJs include Ayn Rand, Hillary Clinton, John F. Kennedy, Lance Armstrong, Katie Couric, Thomas Edison, Dwight D. Eisenhower, Katharine Hepburn, Richard Gere and, from literature, Mr. Darcy in Jane Austen's Pride and Prejudice and Gandalf the Grey from JRR Tolkien's Lord of the Rings.
If Myers-Briggs testing says you are an INTJ, then among the marketing methods that suit you most are:
· Publishing a newsletter or blog containing your innovative insights and perspectives
· Creating case studies that show off your problem-solving skills
· Being interviewed on radio or TV shows where you don't know the questions in advance
· Following up on encounters with clients, colleagues and others
· Publicizing insights on big-picture strategy
· Using interesting content to lure people into following you
· Become active in relevant Internet groups that enthusiastically exchange ideas
Marketing pitfalls to beware of as an INTJ include:
· Offending people with your disdain for social rituals
· Either betraying your strong preference for privacy or keeping yourself a hidden treasure few people know about
· Coming off as arrogant or elitist because of your high standards
· Becoming bored with routines
· Creating deals with other people where relationships need skillful nurturing
· Feeling disappointed when others don't recognize the merit of a great idea
As an INTJ, you feel more comfortable in the realm of ideas and less at home with interpersonal relationships. Cultivate your reputation as an expert, which turns your preference to your advantage. You do well with a "man (or woman) on the mountaintop" image. Enjoy the fact that your instinctive drive for achievement marks you as one of the types with the highest earnings (and lowest risk of suffering from cardiac problems).
About The Author: A bookworm as a child, Marcia Yudkin grew up to discover she had a talent for creative marketing. She mentors introverts so they discover their uniquely powerful branding and marketing strategies. Listen to her free Marketing for Introverts audio manifesto: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=920742
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
- "Marcia Yudkin" <submissions@isnare.net> Apr 23 11:10PM +0800
*****************************************************************
Message delivered directly to members of the group:
publish-these-articles@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=920758
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=920758
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Marketing For Introverts: Must We Impersonate Extroverts?
Author: Marcia Yudkin
Word Count: 529
Article URL: http://www.isnare.com/?aid=920758&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=920758
Easy Publish Tool: http://www.isnare.com/html.php?aid=920758
*********************** ARTICLE START ***********************
In a survey I conducted of more than 300 self-described introverts, over three-quarters of respondents said they could impersonate an extrovert somewhat well or very well when important business was at stake.
This means being able to make small talk, to interact in a sparkly, attractive way, to remain "on" in the presence of others for hours and hours, and more.
On the one hand, being able to perform in ways that go against one's natural tendencies is a kind of flexibility that can come in handy to achieve significant business objectives.
On the other hand, with a radical shift in emphasis, such shape-shifting may be necessary very rarely.
I say "radical," because what I'm talking about goes beyond withdrawing from situations that feel uncomfortable or threatening to an introvert. Rather, by finding a different starting point for marketing than what everyone else does or recommends and by getting grounded in what you do best, a whole different approach unfolds.
Introverts can thrive in business by developing a reputation that pulls in people and quietly persuades them to buy, rather than by aggressively seeking out prospects and convincing them to agree to your deal. Imagine a slow-cooked meal deliciously yet invisibly layered with flavors and spices that once discovered, makes people want to bring their friends to savor it as well. Gradually this kind of meal can rival the popularity of other eating options that have more obvious appeal.
Instead of approaching marketing with a checklist of someone else's to-do's, you can start from what you enjoy, what you do well and what others unquestionably appreciate about you. In my survey, the top two introvert strengths mentioned were creativity and resourcefulness. Also highlighted were good listening skills, trustworthiness, attention to detail, empathy, balance and curiosity.
Whatever your own strengths, people are out there looking for or hoping to find them in those they do business with. Introvert marketing succeeds best when you don't pretend to be who you are not, when you spotlight what you take great pleasure in offering and when you relax knowing that the right people show up in appreciation of your value.
This takes faith and commitment, because if you do these things half-heartedly or while still clinging to society's "oughts," you may not come across as the shining star you can be.
People are more likely to appreciate you when you appreciate yourself. Are you ready to let go of the pretense and reach success on your own terms?
If so, try going one step further and developing branding that capitalizes on your reserved personality. Use humor or straight talk to describe what clients experience when working with you. For example, "A woman of few words, she gets all the numbers right for you, every time." Or, "Clients liken him to Calvin Coolidge, who was stingy with chitchat but generous with results." Or, "A careful and intuitive listener, she teaches clients how to hear and heed their inner wisdom and become happier than they've ever been."
Remember, clients want results! And introverts deliver.
About The Author: A bookworm as a child, Marcia Yudkin grew up to discover she had a talent for creative marketing. She mentors introverts so they discover their uniquely powerful branding and marketing strategies. Listen to her free Marketing for Introverts audio manifesto: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=920758
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
- "Marcia Yudkin" <submissions@isnare.net> Apr 23 09:00PM +0800
*****************************************************************
Message delivered directly to members of the group:
publish-these-articles@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=888127
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=888127
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Easy, Fast Product Development: Five Types of Q&A Products
Author: Marcia Yudkin
Word Count: 749
Article URL: http://www.isnare.com/?aid=888127&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=888127
Easy Publish Tool: http://www.isnare.com/html.php?aid=888127
*********************** ARTICLE START ***********************
When coaches, consultants, freelance writers, designers and experts contemplate the prospect of developing a product line, they imagine something equivalent in effort to trudging up a steep, rocky hillside.
However, creating a first (or second or third) product doesn't have to be torturous or even difficult. With any of the five ideas below, you can have a product ready to sell in little more than one week – often much more quickly.
Five Easy, Fast Q&A Products
1. Compilation of expert answers. Bob Serling is a master of this method of generating content. All he does is think up a provocative question, something people fiercely desire to know from the mouths of those with reputations or achievements. Then either by audio or by email, he collects short answers to that one question from experts. He collects those answers – unedited, I believe – and he then has a saleable product.
While Serling might know most or all of the other marketers whose answers he collects, I have also seen this work from someone who was a complete unknown, without cronies to tap. Two secrets to that are that once you get one "yes" you leverage that to convince others to cooperate; and you should carefully keep your time or length expectations in check. Just about anyone can find a slot in their schedule for a ten-minute interview that gets recorded or time to type out and submit three to four paragraphs.
Several years ago, I used this method to create a quick bonus for a teleclass. Fifteen experts sent me a single tip on "going virtual" in a paragraph or two, adding up to a six-page PDF in which everyone had a different, useful angle on the issue.
2. Collection of your own answers. You can solicit frequently asked questions to answer from your target market, find them on discussion boards or dig them out of your head. Then organize them in a logical order and tackle them one by one in writing. Create a catchy title for your collection, turn the document into a PDF and voila, you have a report people will be willing to pay for.
A friend of mine who had recently set out her shingle as a business coach for a certain niche sat down to type out answers to more than a dozen commonly asked questions in her field and within a couple of days had completed her first product, which she sold as a PDF report.
3. Live teleclass. Instead of writing out your answers, you might find it easier and faster to talk them out. This works well in the format of an interactive teleclass. You promise to answer questions during a live call, solicit some questions in advance, lead off the call with those, and then take additional questions from listeners on the line until time is up. You can run such a call free, then sell the recording in MP3 format or on CD.
4. Expert interview. If you don't regard yourself as knowing enough to address questions credibly, enlist an expert to provide the answers. Either solicit questions in advance, make them up or ask your expert to provide them. Introduce the expert with his or her bio before launching into the questions. You can present this sort of interview either in written or spoken form – or both, if you record the interview, then transcribe it. In my experience, most experts are willing to be interviewed without pay as long as you give them a master copy of the resulting product for them to sell as well as you selling it from your web site and via email to your list.
5. Cooperative questions and answers. Here you get together with three or four colleagues, or perhaps more, to take turns answering questions that you've all agreed upon in advance and thus had time to create notes for. This amounts to a simple joint venture, as all those involved get equal rights to sell the product created in this way, via recording and perhaps also a transcript of the discussion.
Dan Kennedy's mastermind groups have cooperated to create this kind of a product several times. As with all the other methods of product creation, if the questions are intriguing and the participants articulate and knowledgeable, the result possesses the kind of value customers are highly willing to pay for.
About The Author: The author of 15 books and eight multimedia home-study courses, Marcia Yudkin has been selling information in one form or another since 1981. Download a free recording of her answers to commonly asked questions about information marketing at http://www.yudkin.com/infomarketing.htm .
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=888127
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
- "Marcia Yudkin" <submissions@isnare.net> Apr 23 09:40PM +0800
*****************************************************************
Message delivered directly to members of the group:
publish-these-articles@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=922306
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=922306
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: The Introvert Marketer's Get-Business-by-Being-Me Plan of Action
Author: Marcia Yudkin
Word Count: 617
Article URL: http://www.isnare.com/?aid=922306&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=922306
Easy Publish Tool: http://www.isnare.com/html.php?aid=922306
*********************** ARTICLE START ***********************
So you're an introvert and tired of pretending to be Chatty Cathy or Talkative Tim. You can reach business success by being yourself if you follow these crucial marketing steps.
First, question "marketing musts" you've been told about. When people say you must do such and such to stay in business that you hate to do, don't accept it. There are almost always alternatives. You can outsource many marketing activities – cold calls, followup with clients who haven't yet made a decision, even social media networking. One copywriter I know realizes he's very bad at negotiating about money, so when he's talking with a new client, he'll discuss with them what they want him to do, and when it's time to talk money, he hands off the call to his assistant.
Second, identify your sources of stress. What are your top energy drains and what, on the other hand, gives you energy? Again, there are almost always creative, unconventional alternatives. For example, if it drains you to take spur-of-the-moment calls from just-got-another-idea clients, outlaw them. Accept only calls that have been scheduled by email. If you're an introvert, you're probably fine with being unconventional. Figure out ways you can reduce the sources of strain in your work life and increase the situations that make you feel happy, alive and energized.
Third, identify your talents and preferences and make them much more prominent in your marketing. Most of us are in a position where we don't have to accommodate every single potential buyer. We can afford to be selective in who we attract and who we implicitly turn away. This can be done very subtly and effectively. For instance, if you're a web designer you can say you most enjoy working with decisive clients who want something bold completed as soon as possible. When you say this, you're discouraging clients who want to dillydally and have a timid, me-too web site after a couple of months of dickering over the details.
On the Consulting page of my own web site, I'm very explicit about who I want to be working with. I say: "Marcia prefers working with clients who are the decision-makers (not a team or committee) and who are not counting pennies as they pursue creative marketing strategies and clearer messages." I also have a little profile of what it's like to work with me: I say, "Marcia is perceptive, precise, to the point and practical." Snuggled in there, in the third of the fourth point is something that could be off-putting to some extroverts: "Marcia gets right to work without a lot of schmoozing or small talk. She says what's what."
Whoever you are, whether an introvert or extrovert, you're going to be happier attracting people who feel comfortable with what makes you comfortable.
Fourth, look into the concept of building a reputation, which enables business to come to you instead of your having to pursue customers and try hard to win them over. We can divide marketing into "push" activities, which pursue people and ask them to become clients and "pull" activities, which attract people and let them propose becoming your client. "Pull" marketing, which includes publishing, publicity, platform speaking, presenting teleseminars and more, is what's most comfortable for an introvert in business.
When people have read your work or heard about you from others, they come to you pre-sold or nearly so, and the process of talking with them about a paid project becomes one that feels natural, rather than alien, for an introvert.
About The Author: A bookworm as a child, Marcia Yudkin grew up to discover she had a surprising talent for creative marketing. The author of 15 books, she mentors introverts to discover their uniquely powerful branding strategies. Learn more about the strengths of introverts: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=922306
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
- "Marcia Yudkin" <submissions@isnare.net> Apr 23 10:50PM +0800
*****************************************************************
Message delivered directly to members of the group:
publish-these-articles@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=920800
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=920800
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Introvert Marketing: Success Models May Help You Attract Business Your Own Way
Author: Marcia Yudkin
Word Count: 518
Article URL: http://www.isnare.com/?aid=920800&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=920800
Easy Publish Tool: http://www.isnare.com/html.php?aid=920800
*********************** ARTICLE START ***********************
In my survey of more than 300 introverts, less than half were able to name a single notable person with their personality whom they consider a model of success.
One respondent commented, "I guess I have assumed that if someone is successful enough for me to know of them, they aren't really an introvert."
It's easy to see how the conviction that success proves extroversion can get set in people's minds. We're taught that if you want to be successful, you must get out there and hustle. And for many people, "getting out there" by definition requires pushy look-at-me initiatives. So someone who's successful must have acted like an extrovert, the thinking goes.
Of those who were able to name an introvert model of success, famous figures that came up included Abraham Lincoln, Ayn Rand, Bill Gates, Warren Buffet, Eleanor Roosevelt, Jacqueline Kennedy Onassis, Nelson Mandela, Jane Goodall - and Marcia Yudkin (thank you so very much for the nominations). I began standing up for introverts in marketing in the summer of 2009 with my Marketing for Introverts Manifesto.
Having success models may help you untangle apparent contradictions, such as: How is it possible for radio stars like Garrison Keillor and acclaimed actors like Meryl Streep or Robert De Niro to be introverts? How is it possible for introverted politicians like Calvin Coolidge or Charles de Gaulle to get elected and remain popular figures? How do Dan Kennedy and other reclusive marketers get away with being grumpy and inaccessible?
Full-length biographies and journalistic profiles of well-known introverts are likely to contain incidents that electrify you with revelations of what's also possible for you. You may discover kindred spirits, role models and triggers for courage. For example, did you know that the consummate actor Sir Laurence Olivier had such extreme performance fright that he often vomited before striding out onto the stage to ace his role? Were you aware that Eleanor Roosevelt, who had a long and distinguished career in public service, was so awkward as child that her relatives nicknamed her "Granny"?
Having success models may also convince you that the journey to accept your personal strengths and make the most of them is worth the effort.
Chances are there's someone in your industry or profession who has come to prominence without glad-handling hordes of people at networking events and without having the gift of gab. I recommend finding out more about that person as a way of learning more about how to use your own potential within a specific business environment. You might even initiate correspondence, saying that you'd been on the hunt for success models of those with their sort of personality.
Is it time to claim your potential for business success? Find a mentor who understands and perhaps shares your likes and dislikes. Start with small changes and low-risk implementations before overhauling your image or launching a risky initiative. Read, observe, ask and reflect.
By first stepping into yourself, you can then step out with great magnetism.
About The Author: A bookworm as a child, Marcia Yudkin grew up to discover she had a talent for creative marketing. She mentors introverts so they discover their uniquely powerful branding and marketing strategies. Listen to her free Marketing for Introverts audio manifesto: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=920800
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
- "Marcia Yudkin" <submissions@isnare.net> Apr 23 09:50PM +0800
*****************************************************************
Message delivered directly to members of the group:
publish-these-articles@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=922309
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=922309
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Why Introverts Do Not Need a Personality Transplant to Successfully Market Their Business
Author: Marcia Yudkin
Word Count: 635
Article URL: http://www.isnare.com/?aid=922309&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=922309
Easy Publish Tool: http://www.isnare.com/html.php?aid=922309
*********************** ARTICLE START ***********************
America's business culture is not so friendly to introverts. People expect you to smooth the way to a deal with small talk, marketing experts warn that you can't get a business off the ground without networking or cold calling, and business coaches tell you it's important to conform to other people's ideas of who's likable. Even so, after studying my own success strategies throughout nearly 30 years of self-employment and those of many introverted colleagues, I can say with confidence that it's possible for introverts to attract business without a personality transplant.
First, introverts have numerous personality strengths that people in society value if you bring them out explicitly. Highest on the list is creativity – resourcefulness, original ideas and independent judgment. Another important strength is good listening. In one survey of professional service firm clients, more than half of the respondents said they'd be more likely to hire someone who had better listening skills. Trustworthiness belongs on that list as well, along with attention to detail, two more common introvert strengths.
Second, there are lots and lots of effective marketing methods that are tailor made for the introverted personality. Some people say that the Internet has made it possible for introverts to interact comfortably with a lot of people without face-to-face interaction. However, that's always been possible. For hundreds of years, we've had letter writing. Think about Emily Dickinson – she found two literary mentors by writing letters to them. I got published for the first time – and the second and fifth and hundredth time – by writing a letter. My creativity really comes out in that setting, and that may be true for you, too.
Marketing methods recommended especially for introverts include publishing, publicity, speaking to groups (yes, introverts can excel in that arena), radio interviews, blogs and creating a content-rich web site.
And third, although you really have to hunt for this information, there are a lot of success models for introverts out there. I live outside of Northampton, Massachusetts, whose mayor in the early 20th century was Calvin Coolidge, so I'd been exposed to little snippets about Silent Cal, the 30th president of the United States, over the years. When I was preparing my first presentation on introverts, I read up on him some more and was fascinated to find out that although he was considered taciturn to the point of eccentricity, he was also an accomplished public speaker who was one of the first US presidents to use radio effectively and who was well-liked by constituents.
If you take the Myers-Briggs personality test and find out the four-letter type you are, you can them type your four letters into Google along with the word "famous" to find famous people who share your type.
For example, I'm INTJ, and among other famous INTJs is Ayn Rand. Even if I don't agree with her politically, I can read her biography and learn from what she did with her talents and the pitfalls she experienced because of her weaknesses. I actually can find quite a number of interesting soulmates on the list of famous INTJs, such as the classical pianist Glenn Gould, Calvin Coolidge (no surprise), authors Lewis Caroll and Franz Kafka, the women's rights activist Susan B. Anthony, news anchor Peter Jennings and possibly Katherine Hepburn.
Find success models, concentrate on marketing methods that feel comfortable for you and highlight the personal strengths that clients get from you and not from extroverted competitors. Nothing painful there, right? You certainly don't need to become a loudmouth, introduce yourself to strangers in elevators or send personal revelations to thousands of "friends" on Twitter to succeed as a business owner.
About The Author: A bookworm as a child, Marcia Yudkin grew up to discover she had a surprising talent for creative marketing. The author of 15 books, she mentors introverts to discover their uniquely powerful branding strategies. Learn more about the strengths of introverts: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=922309
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
- "Marcia Yudkin" <submissions@isnare.net> Apr 23 06:50PM +0800
*****************************************************************
Message delivered directly to members of the group:
publish-these-articles@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=853926
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=853926
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Copywriting Tips: Eight Techniques For Tantalizing
Author: Marcia Yudkin
Word Count: 650
Article URL: http://www.isnare.com/?aid=853926&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=853926
Easy Publish Tool: http://www.isnare.com/html.php?aid=853926
*********************** ARTICLE START ***********************
Ever seen someone's eyes go wide after a glimpse of an important piece of paper that's then snatched back and held out of reach? This can prompt frantic lunges, shameless begging, threats and yelling.
That kind of desperate desire to see, know and have is something you can trigger with words alone when you know how to tantalize. Your tantalizee attains relief only by purchasing. Ka-ching!
Use these eight tips to tease your reader, heighten the vividness of what you're selling and rachet up the intensity of their need to buy.
1. In bullet points, use enticing hints rather than statements. Start to say something interesting, yet leave out the kicker. You've seen these over and over again in sales letters, and they can be irresistible, can't they? They get your mind whirring but leave the idea incomplete. Here are a few examples pulled from a product description at my web site:
- Want steady, long-term profits from teleseminars? Two routes to that
- Why I avoid webinars - and what might make them a viable option for you
- How much can you charge? The most lucrative business models, and what you need to make them work
- Tips for selling during a call without affecting the overall educational value of the session, and two methods that won't come across like selling at all
2. Cite the number of key points, elements or ingredients. Another classic move in sales letters, this tempts fiercely when the reader can't think of 17 ways to say maybe, or 24 methods of building a birdhouse without nails.
3. Describe a paradox – something that seems contradictory but isn't quite. For instance, copywriting pro Gary Halbert once argued that you can sell your home faster by taking it off the market.
4. Highlight what is surprising or unexpected. This arouses curiosity. "How Three Words Uttered to a Stranger Earned This Hick From Nowheresville $9,657." "You'll learn as much from the other beginners about success as you will from me – guaranteed." Which ones? Why? How can that be?
5. Inject emotionality. Whether fear, anger, sadness, compassion or envy, strong feelings carry the reader farther along the road to action. When you make someone care, they are halfway toward doing something to resolve that emotion. Tell little stories. Describe an enemy of the reader. Get the reader remembering emotionally charged incidents.
6. Say what will happen if people don't attend, download or buy. See if you can get creative (though truthful, of course) in stating these consequences. They won't know how to prevent government fines as high as $40,000. They'll experience embarrassment at business meetings and maybe even lose contracts. They'll wake up one morning to discover that deer have nibbled away all the blossoms in their garden.
7. Provide a catchy name for a method. Ever notice how the names of the most popular diets – the South Beach Diet, SlimFast, the Fat Flush Diet – seem to sell you on them even before you learn the details? Whether you're talking about a way of making furniture, a cooking style or a set of leadership rules, if you have a process for arriving at results, give it a charming name. This stimulates the desire to know more.
8. Make unexpected, captivating comparisons. Instead of just giving the price for a training program, for example, point out that this represents less than what it would cost to treat all the customer service reps to a double latte one morning. Instead of saying they'll have more energy, say they'll feel as exhilarated as a five-year-old kid riding down a hill on a brand-new bicycle.
Do you see how profitable it can be to use your imagination? It's fun, also.
About The Author: Veteran copywriter/marketing consultant Marcia Yudkin is the author of Meatier Marketing Copy and 14 other books. She runs a one-on-one mentoring program that trains copywriters and marketing consultants in 10 weeks: http://www.yudkin.com/become.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=853926
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
- "Marcia Yudkin" <submissions@isnare.net> Apr 23 09:20PM +0800
*****************************************************************
Message delivered directly to members of the group:
publish-these-articles@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=891822
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=891822
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Why is Company Naming or Product Naming So Darned Hard? Four Common Creativity Barriers and Solutions
Author: Marcia Yudkin
Word Count: 614
Article URL: http://www.isnare.com/?aid=891822&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=891822
Easy Publish Tool: http://www.isnare.com/html.php?aid=891822
*********************** ARTICLE START ***********************
I run a naming company, and more than 80 percent of the time, clients come to us after they have tried to name their company and don't like what they have come up with. (The rest of the time, they simply don't have time or energy to handle naming.) I've also taught seminars on naming and supervised people trying to come up with names. So I've been in a position to observe the reasons why people get stuck in this process.
The four most common reasons why the naming process gets stuck are as follows:
1. Ignorance of fruitful brainstorming. Typically, people come up with 15-20 ideas and then they run out of steam. When I look at their lists, I can see that they're barely getting started. Most experts on creativity teach the importance of generating hordes of possibilities, the more the better, regardless of their quality and only later narrowing down to the best options. When it comes to naming, a thesaurus is the most obvious brainstorming tool, but getting other people involved – friends, colleagues, staffers, even kids – is helpful, as is looking at random lists of business names in other industries for inspiration.
2. Expecting to fall in love. It does occasionally happen that the perfect name appears across a crowded room with such blinding rightness that you know it's "the one." However, most of the time determining the best name is a matter of carefully weeding through the possibilities for their pros and cons, tweaking some names, deciding on the finalists and sometimes repeating the brainstorming to get more possibilities. You can actually select a great name without falling in love with it.
3. Committee-itis. The naming process often goes off the rails when you involve too many people, whether co-workers, people who get a vote but don't really care, or just friends and family. Why? Because most people approach naming in terms of love/hate or opinion rather than setting out objective criteria for what would make an excellent name. If naming is nothing but opinion, of course it's hard to reach consensus. Avoid this obstacle by creating an explicit list of criteria for your name and using the list to decide which candidates become finalists and which, while interesting, get tossed.
4. One-track minds. Even the most creative people can have limitations in their imaginations, where they always think up a certain kind of name or idea and never go beyond that. For example, they always turn to puns, or to compound words with animals in them, or to nerdy made-up names. Sometimes this limited focus works out well, but more often, people in this situation get stuck and don't understand why. The solution is to consciously pursue many different types of names and name ideas. For instance, looking at a list of companies in another industry can trigger lots of names that you wouldn't otherwise think up.
Follow the time-honored principles of productive brainstorming, don't expect a pitter-patter in your heart to signal "the one," create a list of naming criteria so you're not approaching it as pure opinion and travel many different avenues in your list of name possibilities. Those are four of the secrets to successful naming!
Marcia Yudkin is Head Stork of Named At Last, a company that brainstorms catchy tag lines, company names and product names according to the client's criteria. For a systematic process of coming up with a compelling new name or tag line, download a free copy of "19 Steps to the Perfect Company Name, Product Name or Tag Line" at www.namedatlast.com/19steps.htm .
About The Author: Marcia Yudkin is Head Stork of Named At Last, a company that brainstorms catchy tag lines, company names and product names according to the client's criteria. Download a free copy of "19 Steps to the Perfect Company Name, Product Name or Tag Line" at http://www.namedatlast.com/19steps.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=891822
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
- "Marcia Yudkin" <submissions@isnare.net> Apr 23 09:10PM +0800
*****************************************************************
Message delivered directly to members of the group:
publish-these-articles@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=891225
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=891225
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: What is No-Hype Copywriting? A Guide to Excellence Without Excess
Author: Marcia Yudkin
Word Count: 869
Article URL: http://www.isnare.com/?aid=891225&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=891225
Easy Publish Tool: http://www.isnare.com/html.php?aid=891225
*********************** ARTICLE START ***********************
Whether you're a business owner or nonprofit head who wants to promote your offerings with dignity or a copywriter troubled by the prevalence of exaggerated, over-the-top writing on the Web, you're wondering whether it's possible for marketing copy to nail the sale without a carnival-barker tone, without overheated language and without stretching of the truth.
The answer is yes.
When people talk critically about hype, or say they don't want to use it, they are referring to techniques like these:
· An emotional pitch that tries to rev up the reader into a buying frenzy by appealing to greed, envy, scarcity, laziness or hatred
· Strong, hard-to-believe claims without proof, such as "With a Flick of Your Pen, Get Tens of Thousands of Dollars From the Government, Tomorrow" or "You'll Never Have to Pay the Asking Price For Groceries Again" or "Publish a Book Even if You Don't Even Know How to Write Your Own Name"
· Typography that's heavy with bold colors, exclamation points, capital letters and underlining, making for a fast-talking pace and a breathless tone
· Puffing up of the value of what's being sold way beyond what's reasonable
· Vague references to "secrets"
· Lots of fluffy, non-descriptive adjectives, such as "amazing," "awesome" or "killer"
· Outright or subtle lying
If that style of writing turns your stomach or would make you ashamed to use it, do reject it. There are plenty of honest, effective copywriting techniques left over with which to stock up your promotional toolbox. Here are five no-hype techniques that perk up your marketing while keeping you out of the gutter.
1. Story telling. A true tale with dramatic happenings attracts and holds a reader's attention and can illustrate a general point vividly. For example, I might describe receiving tubs full of envelopes at the Back Bay post office in Boston and opening them with my husband on the floor of our apartment. Each envelope contained either a $2 check or two $1 bills, which we stacked in piles that got so high that they tipped over. (This happened in the early 1990s.) Anecdotes with this kind of specific detail brings reality to life for readers, more so than an abstract summary like "It's fun to make money" or ungrounded promises like "Your neighbors will gossip that you must have won the lottery." A story can be about you, about someone who experienced what you're selling or even about a historical figure.
2. Before and after. For greater impact, writing teachers have always advised, "Show, don't tell." Hardly anything convinces more than using words or pictures (or both) to show the situation prior to the application of the service or product you're selling, then the situation afterwards. In using photos, realize that you may also need verbal description, because without commentary, the uneducated eye may not see the dramatic differences that a professional notices immediately.
3. Creative touches. Whereas hypesters use outlandish and inflammatory metaphors, you can spice up your presentation with the same techniques, but used sparingly and gracefully as an aid to the imagination and understanding rather than as extreme promises. For instance, an executive coach pitched his services for corporate leaders as helping them "navigate the seas of change": "organizations need leaders who know how to survive stormy seas and avoid hidden reefs and icebergs." The design also accentuated the nautical theme with images of compasses, and the overall tone was restrained and professional.
4. Skillful use of language. Did you notice the wordplay above in "techniques that perk up your marketing while keeping you out of the gutter"? The words "perk" and "keep" contain the same pair of consonants, but in reverse order, which pleases the reader's ear.
Another guideline: Never use an abstract expression when you can instead create an image in the reader's mind. Reach especially for language that gives readers something to hear, see or touch in their mind. For instance, my bio doesn't say I was published often in magazines but rather, "her bylines in national magazines on journalistic and opinion pieces began piling up." Such concrete wording imparts vigor and energy to your marketing.
Orchestrating phrases the way expert speechwriters do (as in "of the people, by the people, for the people") is one more way to give your presentation balance and finesse.
5. Proof. This element can set you most decisively apart from those relying on hype. Provide evidence that what you are selling does what it promises to do, and more. Your evidence might consist of client testimonials, third-party endorsements, media coverage, scientific research results, credentials, case studies, client surveys, referral statistics, descriptive details that only someone immersed in your work would have and why-it-works explanations. All of these persuade to the extent that they are firmly and frankly grounded in reality.
To avoid hype, be truthful and vivid. You'll thereby keep the reader awake, connect with the reader's imagination, quash skepticism and arouse the reader's desire to buy.
About The Author: Veteran copywriter/marketing consultant Marcia Yudkin is the author of Persuading on Paper, Meatier Marketing Copy and 13 other books. She runs a one-on-one mentoring program that trains copywriters and marketing consultants in no-hype marketing writing: http://www.yudkin.com/become.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=891225
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
- "Marcia Yudkin" <submissions@isnare.net> Apr 23 10:40PM +0800
*****************************************************************
Message delivered directly to members of the group:
publish-these-articles@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=920765
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=920765
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Marketing For Introverts: Ignore the "Shoulds" And Blaze Your Own Trail
Author: Marcia Yudkin
Word Count: 551
Article URL: http://www.isnare.com/?aid=920765&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=920765
Easy Publish Tool: http://www.isnare.com/html.php?aid=920765
*********************** ARTICLE START ***********************
In a survey I conducted of more than 300 self-described introverts, an astounding 95 percent said they sometimes or often felt "That's just not me!" when reading experts' marketing advice. To me, that shows marketing experts haven't been sensitive to the issue of personality preferences when recommending marketing tactics.
Start reading marketing advice online, and it doesn't take long until you run up against recommendations that feel alien to those who reserve self-disclosures for close friends and family members, look down on name droppers and would never in a million years disclose, let alone brag about, their earnings.
It's next to impossible to excel at something that you resist or resent. And that explains why introverts often get into a self-defeating spiral when it comes to marketing: It feels foreign and you flub it. Or you feel inauthentic and your hold-back comes across. Or you "forget" to take care of the marketing tasks on your to-do list.
My approach is different. I believe we should rarely force ourselves to do something that we strongly believe doesn't match who we are.
This doesn't mean turning into a not-for-me sloth, of course. It means starting from a recognition of what you do enjoy and how you shine. Even the most withdrawn, asocial person has some aspects of their personality that can become magnetic when properly highlighted.
In addition, like me at one time, you may have a distorted recognition of your capabilities and blossom as a marketer after divesting yourself of societal stereotypes and reclaiming your strengths.
For example, I grew up believing that only those who commanded attention at the dinner table or in the classroom could excel at public speaking, acting or performing. That was a thoroughly mistaken and damaging belief. There are hundreds of well-known contemporary and historical figures who misprove it, from Abraham Lincoln and Calvin Coolidge in politics to Steve Martin and Meryl Streep in acting to Garrison Keillor and Diane Sawyer in broadcasting – all introverts and all successful in attaining and keeping public attention.
As a coach, I regularly catch clients voicing "shoulds" or "musts" that they've unthinkingly accepted, as well as negative self-judgments that are at odds with objective facts. After we give those ideas a critical look, clients feel freer to choose marketing methods that they can fully commit themselves to.
For instance, people may have told you that you can develop a reputation only if you blog, something that fills you with dread. That's not so. I get 2000 visitors to my web site day in and day out without blogging! I prefer writing articles, which is less like mindless chitchat and more like working out my thoughts. Those who are attracted by my ample content find so much good stuff to read at my site that they probably don't notice there's no blog.
With blogging, I would feel pressure to write something three times a week, even if I had no thoughts of note to share. Writing articles, I can do it when and only when I get excited about communicating. That's what makes me happier.
Are you ready for the success that follows self-acceptance? Are you willing to blaze your unique trail?
About The Author: A bookworm as a child, Marcia Yudkin grew up to discover she had a talent for creative marketing. She mentors introverts so they discover their uniquely powerful branding and marketing strategies. Listen to her free Marketing for Introverts audio manifesto: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=920765
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
- "Marcia Yudkin" <submissions@isnare.net> Apr 23 10:30PM +0800
*****************************************************************
Message delivered directly to members of the group:
publish-these-articles@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=923664
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=923664
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Marketing For Introverts: Promotional Copy Options That Set Up Appealingly Accurate Expectations
Author: Marcia Yudkin
Word Count: 552
Article URL: http://www.isnare.com/?aid=923664&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=923664
Easy Publish Tool: http://www.isnare.com/html.php?aid=923664
*********************** ARTICLE START ***********************
If you've decided it's time to make your peace with being an introvert, then here are some very powerful ways to drop the pretense of being an average American (or Canadian or Brazilian) extrovert. Instead of simply labeling yourself an introvert, I recommend you first devote some time to identifying your introvert strengths, your ideal clients and the way you wish your business would function. Then write your marketing copy so it appeals to those you want to work with and discourages their opposites. Clients' expectations then gibe beautifully with your preferences, and everyone wins.
For example, perhaps you'd love it if clients understood that you thrive on getting the details right, abhor unscheduled phone calls, would rather work with people who don't gripe about prices and hate unnecessary meetings. Or maybe you want folks to know that you enjoy supporting beginners so much that you feel cheated when clients understand everything already and just want you to breeze through everything as quickly as possible; you are fluent in the language of emotions and like to know that you are helping to do good in the world.
It's possible to communicate such subtle points without having prospective clients feel that you are running a matchmaking operation more than a proper business. Consider these five copywriting tools for sending out implicit signals and setting up appropriate expectations:
* A "how we work" page. Create a page that describes the process you use with clients. This can implicitly highlight your values, personality and preferred modes of working and turn off the personality types you would rather not deal with.
* An ideal client profile. State explicitly who you work with, including their priorities, situation, size, goals and needs (both practical and emotional). For example, my consulting page says I work with decision-makers rather than teams or committees. Yours might say you welcome beginners who appreciate emotional as well as practical support.
* "What you can expect." Here you describe both process and results of your work. You send out clear signals by what you include and exclude in this profile. For instance, if you typically go away and get the job done without a lot of interaction with clients, you can say this, whereas if you like to check back with clients numerous times to make sure they're fine with your direction, state that. Different personalities would respond to these divergent service profiles.
* A personal "About" page. Instead of sticking to the bare professional facts about you, provide some glimpses into what's important to you. If you spend most of your spare time hiking alone or communing with your five dogs, say so. Several new clients mentioned my video about living in the middle of nowhere as having clinched the deal when they explored my site to see whether or not they'd feel comfortable with me.
* Policies. You can discourage client behaviors that drive you bananas by penalizing them monetarily and making this part of what people agree to when they decide to work with you. The person who hates in-person client meetings can charge a higher hourly rate for them than for conference calls.
Fired up now to get going on your new positioning?
About The Author: A bookworm as a child, Marcia Yudkin grew up to discover she had a talent for creative marketing. Author of 15 books, she mentors introverts so they attract the kind of clients who make them happiest. Learn more from her free Marketing for Introverts manifesto: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=923664
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
- "Marcia Yudkin" <submissions@isnare.net> Apr 23 10:20PM +0800
*****************************************************************
Message delivered directly to members of the group:
publish-these-articles@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=923672
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=923672
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Marketing Planning For Introverts
Author: Marcia Yudkin
Word Count: 523
Article URL: http://www.isnare.com/?aid=923672&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=923672
Easy Publish Tool: http://www.isnare.com/html.php?aid=923672
*********************** ARTICLE START ***********************
So you're in business, and you've realized you're constitutionally one of The Quiet Ones – someone who would rather garden, read or run alone than attend a party. You have two options: Try to fit in with the dominant social-butterflies-rule culture, or unapologetically be yourself.
Contrary to what you might have been taught, the second course of action does not mean committing business suicide. It's actually highly possible to reach business success by being true to yourself if you are willing to make some unconventional choices. I have done it and so have many of my colleagues who feel life is too short to march to the wrong drummer.
One way to get started is to use the year-end planning process to create a marketing plan that tosses out the "musts" you've inherited from extroverts and that fits your own likes and dislikes. Of course, you can create a marketing plan any other time of the year, as well.
What would an introvert-friendly marketing plan look like?
The plan itself would clearly differ according to your profession, goals and resources. Nevertheless, here is how the process of planning might go once you decided to build your business around your personality rather than attempting to become the personality others say you should be.
1. You'll look back at the recent past and think about what you've enjoyed doing and what you hated doing, what never got done, what worked even better than hoped for and where you had difficulties meeting clients' expectations. For instance, you got great results from inviting current and past clients to lunch and from postcards you mailed, but disliked volunteering at animal shelter fundraisers and dealing with Client X's incessant phone calls.
2. Before forming goals for the year ahead, you'll think about your personal preferences and wishes as well as more traditional measures like market share, revenue, profits or number of employees. For example, several years ago I resolved to develop information products (and did it) so I could make money while I was on a months-long road trip to Alaska. Perhaps you wish you had more time for your family or hobbies, or that you'd be working for more appreciative clients.
3. In thinking about how to reach your marketing goals, you'll set aside "musts" you may have taken as givens in the past. You'll weigh the psychological costs and rewards of any tactic along with its economic and business potential. For anything that feels violently unsuited to you personally, you'll consider options like outsourcing, delegating or simply letting it go.
4. After you put together a tentative marketing plan, you'll ponder whether it or a part of it feels overwhelming. If so, you'll make adjustments so it feels manageable.
Your reward: A marketing plan that probably wouldn't suit anyone else. For you, however, it has exciting potential for bringing you the business you most want to have and for ensuring that you feel fulfilled in the coming year.
About The Author: A bookworm as a child, Marcia Yudkin grew up to discover she had a talent for creative marketing. Author of 15 books, she mentors introverts so they attract the kind of clients who make them happiest. Learn more from her free Marketing for Introverts manifesto: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=923672
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
- "Marcia Yudkin" <submissions@isnare.net> Apr 23 10:10PM +0800
*****************************************************************
Message delivered directly to members of the group:
publish-these-articles@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=922301
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=922301
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Introverted Business Owners: Don't Believe These Myths About Introverts' Marketing Abilities
Author: Marcia Yudkin
Word Count: 774
Article URL: http://www.isnare.com/?aid=922301&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=922301
Easy Publish Tool: http://www.isnare.com/html.php?aid=922301
*********************** ARTICLE START ***********************
An introvert is someone who needs to recharge their energy alone rather than with other people. An extrovert is someone who gains energy being with other people and loses energy being alone. These definitions come from Carl Jung, whose work formed the basis for the Myers-Briggs personality test. If you're not sure whether or not you're an introvert, I encourage you to take that test.
If you do know you're an introvert, you may believe you're at a huge disadvantage when it comes to marketing. Many experts define the "shoulds" of marketing in such a way that introverts seem to need a personality transplant in order to do the outreach needed to get their business known. At the same time, much of the stigma attached to being an introvert in business for oneself comes from misconceptions about introverts, and that's what I'll be tackling in this article.
Watch out for these three myths that are harmful to a lot of introverts when it comes to marketing.
Myth #1: Introverts are shy and don't like to be around other people. True, introverts can also be shy, but not all shy people are introverts. These are two different phenomena. Shy people wish they were better at being around other people and want to be around other people. Introverts who understand themselves are content to be by themselves. Shy people are the ones who wish they were invited to the party, wish desperately to be invited to dance or talk but hold back. Introverts are often not interested in going to the party to begin with.
The harmfulness of this myth comes about when you think that because you enjoy being by yourself, you're shy and therefore socially incompetent, and then you convince yourself that you shouldn't pursue any form of marketing that involves social contact. Keep reading to learn more about why that's wrong.
Myth #2 is related to #1: Introverts have poor social skills and poor relationships. In fact, introverts can be very good at getting along with people. They may just have a different style of getting along with people. Instead of using small talk as all-purpose social grease, they may be better at having quiet, meaningful conversations. Introverts tend to relate better one person at a time than to a group of people. They can be very good salespeople because they tend to listen well and be interested in getting at what matters instead of more superficial things. They may have a smaller circle of friends and clients but have more intense, loyal relationships with people who matter to them.
In business, this myth is damaging to introverts because it may get them to discount the less obvious social skills they have. They may therefore put someone in charge of sales and marketing who seems to have the right personality but doesn't have the ability to get down to brass tacks and nail the sale. That's exactly what happened to me in an ill-fated business partnership early in my career. It took me nearly two years to figure out that I, the back-room person, was actually much better at marketing than my front-room partner who could talk up a storm but not much else.
Myth #3 is that introverts lack leadership ability. They're not rah-rah kinds of leaders, but they can certainly inspire the troops and keep followers committed to the right path. Again, their leadership style may be different. Introverted CEOs include Bill Gates, Warren Buffet, Andrea Jung of Avon, Vic Conant of Nightingale Conant and many others, by one estimate about 40 percent of CEOs.
Yet in an informal survey on the job site TheLadders.com, 65 percent said introversion is an impediment to climbing the corporate ladder. That's a matter of perception, not reality. Introverted leaders may not be the life of the company party, but they may have vision that gets broad buy-in, integrity that earns respect, smarts that run rings around the competition, discipline that gets things done and marketing savvy that attracts no end of customers.
Socrates said it best: Know yourself. Use that knowledge to pursue success regardless of whether or not other people think you have the right stuff!
A bookworm as a child, Marcia Yudkin grew up to discover she had a surprising talent for creative marketing. The author of 15 books, she mentors introverts to discover their uniquely powerful branding strategies. Learn more about the strengths and preferences of introverts: http://www.yudkin.com/introverts.htm
About The Author: A bookworm as a child, Marcia Yudkin grew up to discover she had a surprising talent for creative marketing. The author of 15 books, she mentors introverts to discover their uniquely powerful branding strategies. Learn more about the strengths of introverts: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=922301
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
- "Marcia Yudkin" <submissions@isnare.net> Apr 23 10:00PM +0800
*****************************************************************
Message delivered directly to members of the group:
publish-these-articles@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=922311
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=922311
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Introverted Business Owners: How to Work Smoothly With Extroverted Clients
Author: Marcia Yudkin
Word Count: 667
Article URL: http://www.isnare.com/?aid=922311&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=922311
Easy Publish Tool: http://www.isnare.com/html.php?aid=922311
*********************** ARTICLE START ***********************
Taking a long look back, I'm pretty sure that 60-75% of my clients are introverts. I generally have an easier time dealing with people who share my preferences for careful thinking, privacy and to-the-point conversation. However, I value my extrovert clients as well, even when we get into a minor tug of war over whose tendencies rule our interactions.
If you're an introverted professional working with extroverted clients, here are five tips about for staying on keel with your opposite number.
1. Extroverts enjoy spontaneity. Extroverted clients like to call you up with a new idea they haven't thought through at all, for your feedback. This can wreck your concentration when you're working on projects for other clients - or indeed, on the very project the interrupter hired you to perform. They'll blithely keep on doing this unless you set firm limits. You could have a policy that clients get just one unscheduled call a month. You could watch your caller ID and let their unscheduled calls go to voice mail. Or you could listen and always respond, "That's interesting. Let's set up a time to talk it through." Whatever you do, be totally consistent, or an extrovert will conclude that using you as an all-purpose sounding board is a valid part of your role.
2. Extroverts talk in wide circles. Your extroverted clients like to think out loud, and they can go far afield from their starting point unless you prompt them to focus on what is most relevant. Without showing signs of disapproval at their behavior, simply insert questions or reminders like, "And what exactly is the problem you wanted help with today?" or "You said you wanted to ask me something about the Pinsky proposal."
3. Extroverts value "get to know you" opportunities. Just as extroverted clients tend to think interactively, they prefer extensive social interchange before hiring someone. Reading someone's A+ qualifications and zillions of testimonials is not enough, although strong recommendations from a mutual friend may be. One potentially lucrative client engagement that came my way never got off the ground because the contact setting up the arrangement insisted on a full hour of phone schmoozing prior to making a decision, and I explained that that had to be a paid consultation. That was OK, I told myself - there was probably a severe personality mismatch there that would have derailed the relationship had we gone ahead.
4. Extroverts divide their attention more than you do. With your preference for one-on-one conversations, you may get annoyed when extroverts accept phone calls, check for emails, start side conversations with passersby or wink at people across the room. In their mind, they still are paying attention to you. If you truly need them to be talking with you without distractions, get them into a setting where interruptions can't intrude.
5. Extroverts may need more reassurance. Extroverts want everyone, including you, to like them and approve of them. If you don't actually like one of your extroverted clients, don't feel obligated to pretend you do. But otherwise, praise them and smile at them whenever you can, as this makes a big difference to their confidence. You may feel surprised when, deep into the project they've hired you to complete, they ask for reassurance that they're on the right track, or they act hurt when you criticize something they've done, even though that's part of your professional role. Sandwich negative feedback between positive statements, and they'll be much better able to absorb your point.
If you set limits and turn on genuine friendliness with an extroverted client whom you like, you can have a mutually satisfactory relationship. One client who is a champion schmoozer and loves to run half-baked ideas by me pre-paid me for a batch of consulting hours and uses this time for feedback on ideas he's never yet put into action, but he's happy with the arrangement, and so am I.
About The Author: A bookworm as a child, Marcia Yudkin grew up to discover she had a surprising talent for creative marketing. The author of 15 books, she mentors introverts to discover their uniquely powerful branding strategies. Learn more about the strengths of introverts: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=922311
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
- "Marcia Yudkin" <submissions@isnare.net> Apr 23 09:30PM +0800
*****************************************************************
Message delivered directly to members of the group:
publish-these-articles@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=902746
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=902746
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Small Business Branding For Introverts: Get Known on Your Terms
Author: Marcia Yudkin
Word Count: 516
Article URL: http://www.isnare.com/?aid=902746&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=902746
Easy Publish Tool: http://www.isnare.com/html.php?aid=902746
*********************** ARTICLE START ***********************
Is your small business mainly you and perhaps a couple of employees? And are you the type of person who would rather stay home with a book than schmooze at a party? If you answered yes to both questions, you may shy away from the concept of branding, thinking either that it's only for mega-companies with big advertising budgets or that it's for individuals who love showing off and seem to have been born with a spotlight trained on them.
Let me offer a different way of looking at this issue. Even if you naturally shrink from the limelight, branding offers an opportunity to showcase your strengths and talents, feature your values and help people understand what makes you different from other places where they could be doing business. Then if you represent a match with their needs, values and preferences, they'll get in touch enthusiastically. Those who would be
happier using other vendors will drift away.
With just a bit of stylish self-disclosure and honest profiling of your ideal customer, you receive the reward of clients who respect you, appreciate how you work, value your talents and background, pay when and what you ask for, and stick with you for years. Less conflict, more mutual satisfaction. Fewer complaints, more happy customers and referrals.
Let's say, for example, that you design environmentally responsible flower and vegetable gardens. Your clients want something that is beautiful to look at, delicious and healthy to eat, and ecologically beneficial. Moreover, in the last few years you've realized that you prefer working with those whose senses of smell, visual beauty and taste are alive and who have compassion for the so-called pests who need to be gently redirected away from the flowers and vegetables as they grow. You would rather not work with folks who simply want a nice looking and functional garden, but rather those whose commitment to the Earth and living beings is part of their very soul.
To convey what's important to you, you name your company Alive and Gorgeous Gardening. Your tag line is "Commitment to the Earth, Compassion for All Beings." Your About page shows you wearing a wide-brimmed hat that shades your eyes as you inhale the scent of a white blossom with a beatific smile on your face. You have another page, "What is compassionate gardening?," which explains your philosophy. Your testimonials praise you for producing juicy tomatoes and flawless sweet corn without any pesticides and for knowing how to keep rabbits and deer from eating plants without any harm to the animals. You also offer articles and resources that help people who care the way you do avoid harmful practices, keep their families healthy and walk lightly on the Earth.
All this is branding. It's not showy or attention-getting as much as it is specific, candid, stylish and especially appealing for your ideal clients. Those who wouldn't be a good match for your values and approach turn themselves away. The right people respond, setting the stage for a profitable long-term business relationship.
About The Author: Marcia Yudkin is the author of 6 Steps to Free Publicity, Persuading People to Buy and 13 other books. She mentors introverts so they discover their uniquely powerful branding and most comfortable marketing strategies. Download her free introvert audio manifesto: http://www.yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=902746
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
- "Marcia Yudkin" <submissions@isnare.net> Apr 23 08:50PM +0800
*****************************************************************
Message delivered directly to members of the group:
publish-these-articles@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=885173
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=885173
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: New Company Naming Trap: Be Mindful of Font Issues For Internet Era Business Names
Author: Marcia Yudkin
Word Count: 589
Article URL: http://www.isnare.com/?aid=885173&ca=Business
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=885173
Easy Publish Tool: http://www.isnare.com/html.php?aid=885173
*********************** ARTICLE START ***********************
One week in my Marketing Minute newsletter I mentioned the company name "The Muse Is In" in the format of its domain name, TheMuseIsIn.com.
If your email arrives in what's called a serif font, that would have made perfect sense. The capital I's in "Is" and "In" would have little horizontal tops and feet on them (these are called serifs), enabling you to recognize them as capital I's rather than lower-case L's. However, if your email arrives in what's called a sans-serif font, you might have been baffled, trying to figure out what a "Musel" was, because the first capital I looked like a lower-case L. And indeed, I received several emails asking me to explain the name.
Prior to mass use of the Internet, this issue did not exist, because companies had nearly complete control of their name and logo in print. Except for when their name appeared in a news article, magazine or directory (and nearly always, serif fonts were used in those settings) companies could decree the color, font, spacing and surrounding graphics of their company name.
No longer is that true. Online and in email, someone's browser setting or email program often determine the font they are reading in. Additionally, sans-serif fonts are extremely popular both online and in print now.
The same problem cropped up looking at a print ad, where I struggled to read the name of a law firm that looked very much like it ended in IIC (two capital I's, then a C). It took quite a while of staring and pondering to realize that what I took to be two capital I's were meant as two L's. Thus the three-letter sequence was an abbreviation for "Limited Liability Corporation," which commonly appears after professional firm names in place of the corporate signifier "Inc."
However, here the designer created my bafflement. By stylizing the two L's so they were in lower case yet the same height as the C following them (which would never happen in any conventional font), she made it difficult for me to recognize that these were L's rather than I's. It's a bad move, however visually pleasing, when you make part of a company name challenging to read.
Although the biggest problem occurs with capital I's and lower-case L's, as in the above examples, I have several other real-life instances of font problems in my files.
* Revver - Spelled Revver, this looked like Rewer to me when I read it online, because the font used did not have any visible space between the two V's.
* Kijiji - Spelled Kijiji, this looked like a fence rather than a word to me in a sans-serif font which had little distinction between a lower-case I and a lower-case J.
* I9 Sports - This looked to me like the numeral for nineteen, then Sports, yet in an alphabetical list of franchises, it was listed under the letter I rather than under N and therefore intended as the letter I, then the numeral for nine.
To avoid these types of problems with a name, type your top candidates in seven or eight different fonts, both serif and sans-serif, before finalizing your selection. And be ruthless in rejecting an otherwise promising name that will only be understood properly where the company controls exactly how it's written.
About The Author: Marcia Yudkin is Head Stork of Named At Last, which brainstorms catchy tag lines, company names and product names according to the client's criteria. To generate a compelling new name or tag line, download a free copy of "19 Steps to the Perfect Company Name": http://namedatlast.com/19steps.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=885173
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
- "Marcia Yudkin" <submissions@isnare.net> Apr 23 04:20PM +0800
*****************************************************************
Message delivered directly to members of the group:
publish-these-articles@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=747828
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=747828
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: The INFP Marketing Profile – Intuitive/Feeling/Perceiving Introverts as Marketers
Author: Marcia Yudkin
Word Count: 586
Article URL: http://www.isnare.com/?aid=747828&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=747828
Easy Publish Tool: http://www.isnare.com/html.php?aid=747828
*********************** ARTICLE START ***********************
Most marketing experts prescribe "what works" as if the same techniques apply regardless of how you feel about them. Unlike pills that can be swallowed with a grimace and with a lack of enthusiasm for this type of remedy, however, marketing yourself requires positive participation in the process. If you recoil from the experts' recommendations thinking "That's not me at all," then you're unlikely to be able to execute those strategies in the proper spirit.
My approach is different. I start from the assumption that marketing gets you where you want to go only if you feel comfortable doing the marketing tasks. And even if you are the type of person who tends to hold back from social interaction and self-promotion, there are nevertheless ways of getting your name and reputation out there that match your personality, preferences and talents.
To discover the types of marketing that will work best for you, begin by taking the Myers-Briggs personality assessment. If the test identifies you as introverted, this means you would rather be alone or with a small group of friends than schmoozing with strangers, and that you recharge with solitude while socializing drains you. In contrast, extroverts prefer interacting with others and would rather not spend much time alone.
Within the Myers-Briggs personality typology, INFPs (Intuitive/Feeling/Perceiving Introverts) are dreamers, healers and idealists who enjoy helping other people and yearn to make the world a better place. They value relationships, cherish creativity, seek "win-win"solutions, need praise and tend to wilt when criticized. Their ideal work situation has them working alone and in line with their strongly held values.
According to personality analysts, noted INFPs include William Shakespeare, Julia Roberts, National Public Radio host Terri Gross, Tom Brokaw, James Taylor, Audrey Hepburn, Helen Keller, Anais Nin, Mia Farrow, John F. Kennedy, Jr., Princess Diana, Anne Frank, Judy Garland, Anne from the novel Anne of Green Gables and the film character ET
If the Myers-Briggs test indicates that you are an INFP, you may struggle with marketing because you believe that the help you offer people has such obvious value that it shouldn't have to be promoted. Set that belief off to the side and look for fun, creative ways to make useful connections, demonstrate what you do and publicly be your ultra-helpful self. For example:
· Offer free half-hour sessions that allow prospective clients to experience how helpful you are
· Create and post videos that show your intuitive helpfulness in action
· Use blogs, online forums, postcards, newsletters and tweets to share your latest creative brainstorms
· Get to know movers and shakers in the context of a save-the-something-or-other campaign
· Volunteer your creative talents publicly for a cause
· Develop and share a positive vision of what could be
· When networking, talk to one person at a time, becoming curious about their work and its challenges
· Offer signed testimonials (which in turn promote you) to companies and individuals that meet your high standards
As an INFP, you work best alone, so avoid projects requiring a big dose of teamwork. Also try to avoid strict deadlines, rigid structures and situations where you may be criticized publicly. Be careful of holding people, including colleagues, clients and yourself, to unrealistic expectations.
Remember that when you turn inspirations into action, others feel inspired as well and take note. For you, that's an ideal marketing scenario.
About The Author: A bookworm as a child, Marcia Yudkin grew up to discover she had a surprising talent for creative marketing. She mentors introverts so they discover their uniquely powerful branding and most comfortable marketing strategies. Download her free introvert manifesto at http://yudkin.com/introverts.htm
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=747828
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
- "Sean Goudelocks" <submissions@isnare.net> Apr 23 07:11AM +0800
*****************************************************************
Message delivered directly to members of the group:
publish-these-articles@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Sean Goudelocks
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=1834048
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=1834048
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: LED Flood Lights - Read More About It
Author: Sean Goudelocks
Word Count: 499
Article URL: http://www.isnare.com/?aid=1834048&ca=Home+Management
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=1834048
Easy Publish Tool: http://www.isnare.com/html.php?aid=1834048
*********************** ARTICLE START ***********************
Most often the choice of lights for places like great halls, stadiums and theaters are LED flood lights because they give off the brightest of light and light up the biggest of areas. Besides that these lights are very economical and energy efficient. They will last for a very long time and won't take as much maintenance which will be ease of mind.
So if you are wondering why you should purchase LED flood lights the very first reason should be that they provide high intensity lighting to light up even the darkest of places. These lights are energy efficient over eight times more efficient than regular incandescent lights and they don't need a lot of energy to be able to produce the necessary light. Since they require less electricity you will find them very economical and the best thing yet is that they don't require any maintenance. LED flood lights are known for their quick reaction and will light up instantly which is one of the reasons why they use them in places like theaters.
Another reason for choosing LED flood lights is that not only are they efficient and work well but they are also quite decorative. They give off a colorful light which is very eye appealing. A great feature about them is that they can be used in order to focus on one particular thing in one certain direction such as highlighting landmarks at night. Once set up you don't have to worry about breakage because they're not fragile and are quite resistant to external shocks which is a feature that makes them durable. Therefore they are often used for the outdoors without worry about breakage or damage. They're also known to not heat up too much and therefore don't give off great amounts of heat. LED flood lights are also eco friendly because they don't eat up too much energy and come fitted with a diode which doesn't emit any gases. Once they do have to be changed they can be gotten rid of without harming the environment.
When shopping for LED flood lights you will see that manufacturers have made them in a great variety of designs, sizes, colors, shapes and so much more. So make the choice that many other people are making everyday especially if you need floodlights for your place of business. Don't forget that they will light up the darkest of areas and give security to place which have a lot of traffic and people moving about. Keep in mind that they will save you money in the long run and you won't have to constantly maintain them. Since they are also very durable you won't have to worry if they will be set up in an area where they can come in touch with any kind of equipment because the can withstand bumping and dropping. So make the right choice and choose LED flood lights you will be glad that you did.
About The Author: If you are looking for more information on LED flood lights just click on the link. Or you can visit http://www.ai-m.net/ for more information.
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=1834048
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
- "Marcia Yudkin" <submissions@isnare.net> Apr 22 08:50PM +0800
*****************************************************************
Message delivered directly to members of the group:
publish-these-articles@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=143961
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=143961
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Entrepreneurs: Take A Tax-Deductible Road Trip Or Long Vacation
Author: Marcia Yudkin
Word Count: 596
Article URL: http://www.isnare.com/?aid=143961&ca=Business
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=143961
Easy Publish Tool: http://www.isnare.com/html.php?aid=143961
*********************** ARTICLE START ***********************
Is extensive travel one of your unfulfilled dreams?
For years, my husband and I had talked about taking a grand tour of the US and Canada, visiting well-known cities and viewing glorious landscapes. On March 1, 2003 we left in our car to do just that. At the end of May, we returned home having racked up 20,000 miles, having experienced countless adventures. What's more, by working just a few hours a day, we earned the same amount as at home and will be deducting expenses for the entire trip on our tax return. We plan to repeat our feat this summer, in and around Alaska.
You too can do this! Here are five ways to turn the long trip you've been dreaming about for ages into tax-deductible – and profitable! - business travel.
1. Seminars. By announcing my itinerary to subscribers of my weekly newsletter, The Marketing Minute, I received seminar or speaking invitations for Houston and Austin, Texas; San Francisco and Sacramento, California; Seattle, Washington; Langley, British Columbia and several other locations. Most business organizations plan events several months in advance, so time your trip announcements accordingly. Besides appearing at events sponsored by an established organization, you can line up co-sponsors who know one or more of the areas you'll be traveling to and who will take charge of your legwork in exchange for a percentage of the profits.
2. Client meetings. People I had been working with remotely were thrilled at the opportunity to get together in person when I would be passing through their area. Some of these meetings turned into enjoyable social occasions while others materialized as paid consultations. You'll need much less lead time to set up these get-togethers than for seminars.
3. Research. Haven't you always wanted to find out how businesses deal with setbacks differently in different parts of the country or the world? If not, then maybe you can formulate another travel-worthy question whose answers relate to your line of business. Upon your return, you can publish a report and voilà, you have a new product and your trip had a legitimate business purpose.
4. Focus groups. Convene small groups to feel out the market for possible new ventures from your company. You may need just one business contact in each city where you want to do this. Offer a free lunch or dinner for participants and something more for your contact, and ask him or her to round up colleagues for an interesting colloquy on _____ (describe the topic appealingly). To fend off suspicions that this will be a disguised or explicit sales pitch, promise that the event will include no selling.
5. Book tour. Setting up author events is a feasible option if you have at least one published book, even if it came out a couple of years ago. If your book is fiction, the events would normally be readings or book signings, while if your book falls into the nonfiction category, you can either offer a talk about the topic of the book or set up book signings. Besides all manner of bookstores, including specialty ones like those focusing on mysteries, New Age, Christian or gay and lesbian themes, book events also take place at libraries, museums, community centers, churches and synagogues. As part of selling books during your travels, make sure you contact local media outlets along the way!
Reminder: Be sure to consult a qualified tax advisor to determine whether or not your travels will count as tax deductible.
About The Author: Marcia Yudkin is the author of 6 Steps to Free Publicity and 10 other books. She publishes a weekly newsletter on creative marketing, Marketing Minute (http://www.yudkin.com/marksynd.htm ). Her report, "Take Your Business On The Road," was completely updated in 2007 (http://www.yudkin.com/ontheroad.htm ).
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=143961
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
- "Marcia Yudkin" <submissions@isnare.net> Apr 22 08:40PM +0800
*****************************************************************
Message delivered directly to members of the group:
publish-these-articles@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=134492
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=134492
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: In Business Naming, Sometimes Simpler Is Better
Author: Marcia Yudkin
Word Count: 342
Article URL: http://www.isnare.com/?aid=134492&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=134492
Easy Publish Tool: http://www.isnare.com/html.php?aid=134492
*********************** ARTICLE START ***********************
When Susan Friedmann went out on her own, she christened her new company Diadem Communications. "Diadem means crown - a fitting name for what I felt was a crowning achievement," she recalls.
Unfortunately, however, the name meant nothing to potential customers. Most were unfamiliar with the word diadem and did not ask what it meant. Many didn't know how to pronounce it. More importantly, it did not clue them in on Susan's specialty - helping companies get results from exhibiting at trade shows.
"Going by name alone, no one would be able to determine the least bit of information about me, my company or the services we offer," she says.
Susan's new company name, The Trade Show Coach, communicates her expertise instantly. "I knew I needed a name that said what I did without people having to try and work it out." No longer does she need to explain her business focus after introducing herself and her company.
Graphic designer/web designer Eileen Parzek also recently decided she had made a mistake by getting too creative in her business name. For years, she went by the company name SOHO It Goes. Her tag line: Helping Small Businesses Make a Big Impression.
"Since I live in New York State, people assumed I meant Soho, the neighborhood in New York City rather than Small Office/Home Office," she explains. "In addition, because I had to explain the name to everyone I met, that was an extra hurdle to being remembered."
She now does business under the name Business Design Studio. "Even though it's boring, I've gotten really good feedback so far on the new name. People understand it the first time they hear or see it," Eileen says. "And now when I leave a voice mail message or introduce myself, people 'get it.' What a joy!"
Before you reach deep for a highly original, offbeat name, consider whether something more straightforward can better help you reach your business goals.
About The Author: Marcia Yudkin is "Head Stork" of Named At Last, an affordable naming service that brainstorms effective names for new and established organizations within one week. Find out more and sign up for a free naming newsletter at http://www.namedatlast.com .
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=134492
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
- "Marcia Yudkin" <submissions@isnare.net> Apr 22 08:30PM +0800
*****************************************************************
Message delivered directly to members of the group:
publish-these-articles@googlegroups.com
*****************************************************************
Please consider this free-reprint article written by:
Marcia Yudkin
*****************************
IMPORTANT - Publication/Reprint Terms
- You have permission to publish this article electronically in free-only publications such as a website or an ezine as long as the bylines are included.
- You are not allowed to use this article for commercial purposes. The article should only be reprinted in a publicly accessible website and not in a members-only commercial site.
- You are not allowed to post/reprint this article in any sites/publications that contains or supports hate, violence, porn and warez or any indecent and illegal sites/publications.
- You are not allowed to use this article in UCE (Unsolicited Commercial Email) or SPAM. This article MUST be distributed in an opt-in email list only.
- If you distribute this article in an ezine or newsletter, we ask that you send a copy of the newsletter or ezine that contains the article to http://www.isnare.com/eta.php?aid=133938
- If you post this article in a website/forum/blog, ALL links MUST be set to hyperlinks and we ask that you send a copy of the URL where the article is posted to http://www.isnare.com/eta.php?aid=133938
- We request that you ask permission from the author if you want to publish this article in print.
The role of iSnare.com is only to distribute this article as part of its Article Distribution feature ( http://www.isnare.com/distribution.php ). iSnare.com does NOT own this article, please respect the author's copyright and this publication/reprint terms. If you do not agree to any of these terms, please do not reprint or publish this article.
*****************************
Article Title: Jargon: Handle With Care
Author: Marcia Yudkin
Word Count: 513
Article URL: http://www.isnare.com/?aid=133938&ca=Marketing
Format: 64cpl
Contact The Author: http://www.isnare.com/eta.php?aid=133938
Easy Publish Tool: http://www.isnare.com/html.php?aid=133938
*********************** ARTICLE START ***********************
When I reviewed business Web sites for the Webby Awards earlier this year, one of the most common and annoying obstacles I ran across was jargon - insider language that got in the way of understanding what the business behind the site actually did for its clients. The same barrier detracts from the effectiveness of many press releases and sales letters.
Troublesome jargon comes in at least three varieties: buzzwords, or trendy phrases used by people who consider themselves on the cutting edge of their field; acronyms, the dizzying alphabet soup of obscure abbreviations; and technical or specialized phraseology that just isn't much known outside of a particular niche.
"GCKL's Enterprise-level Viral Marketing Solutions Offer Leading Value-Add for the P2P Revolution": that's a fictional headline containing no less than seven buzzwords. Most journalists hate buzzwords, and you should therefore avoid them, just as you should try not to complete the previous thought in this sentence with "like the plague." If you think my made-up headline makes perfect sense, then please take my word for it that the number of people who truly understand such messages is extremely small. Usually when you attempt to translate buzzwords, all that comes from the effort is mush.
Acronyms such as "CRM," "CSS," "CSP" and "CTR" are a bit trickier to provide advice about, because they are much likelier than buzzwords to become elements in searches of the Internet at large or press release databases. In other words, potential clients and media people might actually search for "CRM for small business" or "CSS tutorials," so that you want those phrases to appear in your release if that's what you do.
Even so, you need to remember that many media people and potential clients may not have a mental definition for such acronyms. For instance, publishing insiders can email each other about "POD initiatives," but in a press release "POD" should not only be clearly explained as "publishing on demand" but that term given a brief gloss as well. By using both the acronym and the written-out words that the letters stand for, as well as further definitions when a phrase is relatively new or specialized, you communicate clearly and set the stage for your news to be found through search engines.
Now what about specialized vocabulary - "hematoma," "habeas corpus," "chakra" and "candlestick charts"? Such phrases have precise and established meanings in certain fields, but people who don't use the terms every day may have a hazy comprehension of them. Thus, you should handle them as I recommended for acronyms. Provide a brief, unobtrusive definition in close proximity to their first use in a release.
When you do this subtly, tucking an explanation into your release, neither the in-group nor the outsiders take offense. For instance, within Eastern medicine "qi" is a standard term. You could define it discreetly as in this sentence: "Acupuncture restores balance and regulates the flow of qi, the basic life force." The last four words prevent both confusion and insult.
About The Author: Marcia Yudkin is the author of 6 Steps to Free Publicity, Persuading on Paper and Web Site Marketing Makeover, and a seven-time Webby Awards judge. She teaches a six-week course on no-hype copywriting for business owners and marketers; complete details: http://www.yudkin.com/copycourse.htm .
Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=133938
*********************** ARTICLE END ***********************
- To distribute your articles go to http://www.isnare.com/distribution.php
- For more free-reprint articles go to http://www.isnare.com
You received this message because you are subscribed to the Google Group publish-these-articles.
You can post via email.
To unsubscribe from this group, send an empty message.
For more options, visit this group.
You received this message because you are subscribed to the Google Groups "Publish These Articles" group.
To unsubscribe from this group and stop receiving emails from it, send an email to publish-these-articles+unsubscribe@googlegroups.com.
To post to this group, send email to publish-these-articles@googlegroups.com.
Visit this group at http://groups.google.com/group/publish-these-articles?hl=en.
For more options, visit https://groups.google.com/groups/opt_out.
