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- Emergency Physician Jobs and Veterans Hospitals [1 Update]
- The Many Benefits of Alkaline Diet For Diabetics – Part I [1 Update]
- Grand Canyon Air Tours Suggestions [1 Update]
- Workplace Wellness Programmes Must be Fun Say the Experts! [1 Update]
- Stress Less and Smile More: Try These Proactive Coping Strategies! [1 Update]
- Busy and Stressed Out? 4 Ways to do Less and Achieve More [1 Update]
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- "Joy Cutler" <submissions@isnare.net> May 12 03:12PM +0800
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Article Title: Emergency Physician Jobs and Veterans Hospitals
Author: Joy Cutler
Word Count: 616
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Emergency medicine physicians must complete rigorous training, just as all physicians do. Interestingly, however, the American Board of Emergency Medicine (ABEM) was at one point granting board certification to non-emergency medicine trained physicians if they had already spent a certain number of hours working in an emergency department (ED). This period lasted from 1979 to 1988, but after that time, the policy was changed so that only physicians who completed an emergency medicine residency were allowed to receive the designation of being board-certified. After 1988, more board certified emergency medicine physicians were sought after and hired in hospitals around the United States as the medical community recognized the benefits of employing specialists who have this training. Surprisingly however, this was not the case in Veteran's Affairs hospitals.
The Veterans Health Administration (or VHA) is part of the United States Department of Veterans Affairs, and it administers outpatient clinics, hospitals, medical centers, and even nursing homes for veterans. For reasons that are unclear, emergency departments at VA hospitals did not respond to the changes in emergency medicine education; in 1993, only 26.1% of surveyed hospitals run by the VA were seeking to hire board-certified emergency physicians. A more recent study completed in 2009 sought to examine whether this was still the case, and to explore possible changes that have occurred over the past 15 years.
To complete the study, 120 VA hospitals were surveyed. Surveys were sent to the section chiefs of each hospital, and only those hospitals with fully functioning emergency departments were selected for participation. To help ensure that the data were interpreted accurately and without bias, all statistics were analyzed by an independent statistician with no knowledge of the purpose of the study. The authors sought to find whether any statistically significant changes had occurred since the original 1993 study that examined emergency departments in VA-run hospitals. That is, they sought to determine how the numbers of emergency medicine residents and physicians had changed over the past 15 years and whether these changes were statistically significant.
The results of the survey study were somewhat encouraging. All 120 hospitals employed a full-time physician all days of the week and all 24 hours per day; these attending physicians were either board certified in emergency medicine, internal medicine, or family practice. 65 out of the 120 hospitals (65%) employed either a full-time or part-time physician who was board certified in emergency medicine. 45% of the hospitals were thus employing physicians who were certified in either internal medicine or family practice, but not emergency-medicine. Only a small portion of the facilities that were surveyed (7.5%) had hospital coverage that was provided only by emergency medicine residents (rather than physicians who were board-certified). In contrast, 51.7% of the hospitals had coverage that was only provided by attending physicians (ie those board-certified in internal medicine, family practice, or emergency medicine) without residents. So regardless of their specialty, most hospitals at least had board certified physicians, and 65% had at least one physician certified in emergency medicine.
The authors point out that the growth in the numbers of emergency-medicine certified physicians is at the very least promising, but the numbers of residents employed at VA hospitals have not grown significantly. The reasons for this are not entirely clear, but one good point that the authors bring up is that if more emergency medicine residents are given the opportunity to complete their residency training at VA hospitals, they will be better prepared for the unique challenges and expectations required when treating patients at a VA hospital, and possibly more likely to eventually choose to work in a VA hospital. The authors suggest that emergency medicine programs should strive to partner more frequently with VA hospitals and health centers in the future.
About The Author: To learn more about emergency physician jobs, visit Physicians Employment at http://www.physemp.com/physician_jobs/perma_emergency_jobs.html. Search and application are 100% free and easy to use.
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- "Dan Altic" <submissions@isnare.net> May 12 03:00PM +0800
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Article Title: The Many Benefits of Alkaline Diet For Diabetics – Part I
Author: Dan Altic
Word Count: 532
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Alkaline Diet - Best Fit for Human Body Design
The human body is a bit alkaline by design. For it to run efficiently, we must guarantee that it stays alkaline. Unfortunately, many of the millions of the normal reactions of our metabolism generate acidic wastes. This outcome intensifies particularly when we consume an excessive amount of acidifying foods, and not enough alkaline-forming foods.
If over time these acidic wastes build up through the body, a condition referred to as acidosis develops. Then, if we take no corrective health measure, acidosis will gradually debilitate the essential functions of our body. It will accelerate our body aging process.
In conclusion, acidosis makes our body highly vulnerable to the many life threatening chronic diseases, among which diabetes, cardiovascular diseases, osteoporosis, obesity, cancer, arthritis, and Candida infection.
Therefore, for us humans the number one task in protecting our lives may be to find how to diminish the production and to increase the elimination of the body acid-wastes. It is actually at this point that we need a healthy lifestyle.
A healthy lifestyle should include a balanced nutrition, regular physical activities, a way of living that avoids too much stress, and a clean physical environment.
The pH miracle diet, also known as alkaline diet, is actually the dietary regimen that works the best with the design of our body. It helps neutralize the acid-wastes and allows their elimination from the body.
For that reason, humans should consider alkaline diet as general dietary boundaries for all to stick to. Should you have a particular nutrition diet prescribed by your health care provider, you should adjust it to the alkaline diet general boundaries.
What Benefits Does Alkaline Diet Bring to Diabetics
The miracle alkaline diet supports diabetics' overall health through a variety of benefits. It allows optimal physiology and metabolism, and a strong immune system as well. It helps them not only in keeping a better control on their blood sugar, but also in preventing the usual weight gain, and in maintaining a healthier heart function.
Alkaline diet supports a low cholesterol number. It also help diabetics to decrease the risks of contracting the other many chronic diseases linked to diabetes.
Therefore, through the alkaline diet, despite their condition, diabetics might live much healthier and improve very noticeably their life expectancy.
In general, people who follow an alkaline diet have to choose their daily food items from an 'Acid-Alkaline Foods Chart'. To use this chart diabetics should follow both the 'alkaline diet rule' and the 'glycemic index rule'.
For this purpose, we recently published a 'Diabetics Acid-Alkaline Food Chart', for people suffering from diabetes who are willing to follow an alkaline diet. On this particular chart, diabetics can clearly identify the best foods to eat. They will discover also an extensive list of the food products that they have to avoid absolutely.
The details on the 'alkaline diet rule', on the 'glycemic index rule', as well as on the 'Diabetics Acid-Alkaline Food Chart' will be the content of the next article.
About The Author: Dan Altic - PhD Science: 30+ yrs experience in "Nutrition and Lifestyle as Prevention, Cause and Treatment of Chronic Diseases". Visit our website href="http://www.altichealthprevention.com/ to learn more on acidosis and chronic diseases, diabetes and alkaline diet, and on diabetic top best foods.
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- "MariaGourley" <submissions@isnare.net> May 12 02:48PM +0800
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Article Title: Grand Canyon Air Tours Suggestions
Author: MariaGourley
Word Count: 522
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There are two major types of tours to the Grand Canyon. Grand Canyon air tours is one, while the other is a ground tour usually conducted by a bus or shuttle vehicle. Flights usually depart either from Las Vegas or from the National Airport at Grand Canyon, AZ. Understanding what it is you want to learn while you are visiting this part of Arizona will help you determine which type of tour you should book for yourself.
When you visit the location by air, the vast expanse and grandeur of this area is obvious. The size involved is eighteen miles wide at its maximum point and reaches a depth of about 6,000 feet. Its length is 277 miles. It is impossible to realize the scope of these measurements from the ground, even from one of the several famous vantage points.
Views by air give the visitor a better grasp of all the colors that can be seen. The water of the river itself can vary from rapid whitewater to the deep blue colors of Horseshoe Bend. The rocks vary from orange to tan to brown to red, depending upon the layers of sandstone that have been worn down over hundreds of years. Of course, the desert colors and the bright pinpoints of clothing and decorative areas from people on the ground add interest.
Although you miss the "feet-on-the-ground" close-ups of the chasm, you will get to see much more by flying over the expanse. Many of the flights allow for views of other areas such as the Painted Desert and Hoover Dam. These elements add to the interest and features that can be accomplished in a single trip.
Overall, taking a plane over the area is the most comfortable way to see the sights. You don't have to spend hours walking or riding in order to cover a lot of territory. The seats are comfortable and the windows allow for the best opportunity of seeing the sights.
Although photographic opportunities abound throughout the canyon tours, by using the air viewpoint, there are more opportunities to use light, color and vistas to construct scenic images. It is said that no two pictures of the canyon are identical. The variety of shadow and light during different times of the day makes for an ever-changing opportunity to capture unique images.
An important benefit of using air rather than ground-based tours is the time required. You can set aside a day for viewing the West Rim or the South Rim and have time left over to relax with a meal during the tour. On the ground, you would see only a point or two up close.
Choosing Grand Canyon air tours over ground excursions will be a good choice for people who want an overview of the area. You will be comfortable while you see wide horizons. If you prefer a close up view of cultures, or if you want to enjoy adventure, the ground tours will be more to your liking. In either case, the view will be sure to meet your expectations.
About The Author: Find a review of the reasons why you should book Grand Canyon air tours and more information about reputable airplane tour operators at http://www.grandcanyondaytrips.com/summer-sale-on-grand-canyon-airplane-tours now.
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Article Title: Workplace Wellness Programmes Must be Fun Say the Experts!
Author: Dr Kathryn Owler
Word Count: 719
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One of the most important aspects of a successful wellness programme is to maximise employee participation. And, one of the most crucial ways to maximise employee participation is to ensure that the program is fun! However, recent research shows that companies often overlook the need for fun.
Recent research examines fun at work in global company wellness initiatives
Changing health behaviours for the long-term is critical to reducing the developed world's soaring obesity rates, incidence of chronic disease and their fiscal and cultural impact to organisations. A recent research report by GCC published in 2013 provides insight into how organisations are approaching long-term health behaviour change and highlights the key successes and challenges 378 organisations face in the workplace today. It examines company priorities and where programme design is letting them down.
Fun is essential to maximising participation in workplace wellness programmes
Arguably, the most important aspect of a successful wellness programme, is engaging staff in the process. Maximising employee engagement and participation is crucial. Without this engagement, there is little point in running a programme. And, leading workplace wellness providers have found that employees are more likely to want to join an initiative that is fun.
It takes time to change lifestyle behaviours for the long term; therefore enjoyment goes a long way towards supporting strong completion rates. This is why some experts argue that a key performance indicator for wellness initiative success, in enjoyment. However, 'fun' is not always what happens.
Employers understand the need for corporate wellness fun
In general, companies do seem to understand the need for corporate wellness fun. The GCC study found that 99% of organisations rate the importance of having fun at medium or higher in regards to their wellness initiatives. However, whilst 37% of organisations report having fun as a very high importance for wellness initiatives, only 10% actually report their initiatives achieving very high levels of fun.
How to make sure your wellness initiative is fun!
Wellness initiatives can often be perceived as dull - and many inherently are. The ability to create an initiative that is viewed as fun is critical increasing participation rates and, ensuring good completion rates - both prerequisites for achieving long term behavioural change amongst employees.
Here are some ideas to ensure maximum fun and participation in your wellness programme:
- Ensure careful planning and informed design – start by asking, 'how can we make this programme fun for our staff?' Be aware of the workplace demographic, ask staff what they want, what would motivate them and involve staff in design
- Commitment from senior leadership – commitment to a 'fun' focus needs to be fully embraced by senior leadership
- Create a good champion structure – ensure a strong champion structure, which is adequately resourced (including being given adequate time)
- Provide enough time - 86% of respondents in the GCC study reported lack of time being the main reason employees did not take part in wellness initiatives. Creating a strategy that breaks down this barrier (or 'excuse' as some may say) is critical to ensuring high uptake of wellness initiatives.
- Regular review – review the programme regularly to ensure that it is still relevant and fun
- Communications – organisations should communicate their programmes and the reasons for them thoroughly and regularly. Employees need to know that the programme will be fun in order for them to want to be involved!
- Incentives – Participation in programmes with explicit incentives can attract 85% participation or better. Incentives can include both financial and non-cash rewards ie gift cards, merchandise, travel, time off and praise. Fun is a big player here too!
Conclusion: Never forget the need for fun at work for maximum corporate wellness!
The GCC report reminds us of the need to be vigilant and enthusiastic when it comes to promoting employee wellness initiatives that are fun, fun, fun at work! Make fun your starting point, rather than an afterthought, in order to ensure maximum employee participation in your wellness programme.
About The Author: Dr Kathryn Owler is the Director of The http://Joyworkz.com Center for Fun and Wellness at Work. She is also an Associate Researcher at AUT University, Business School, where she researches and publishes on workplace wellness and fun at work. See http://www.joyworkz.com
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- "Dr Kathryn Owler" <submissions@isnare.net> May 12 02:24PM +0800
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Article Title: Stress Less and Smile More: Try These Proactive Coping Strategies!
Author: Dr Kathryn Owler
Word Count: 690
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Traditional stress research has tended to focus on the things that we can do when we get stressed. However, latest coping research suggests that there are some things that we can do before stressful events occur, so that we can cope better when stressful events occur. As a result we will smile more and stress less!
Traditional stress strategies
Traditional stress management strategies focus on what we could do when life becomes stressful. They include things such as planning, building physical resilience, improving leisure behaviour and making changes to the work environment. For instance, we might learn to plan ahead so that we can reduce the number of things that we need to get done in any one day. We can make sure we get a good night's sleep, exercise sufficiently and eating well. There is often a focus on developing work-life balance, making sure that we learn to relax and have some fun. Finally, these strategies might involve discussing undue work stress with management and possibly reducing one's workload. Traditional stress management strategies are very useful when undue stress enters our lives. But is there anything that we can do to prevent stress before it happens?
New proactive coping strategies
Latest coping research argues that it is not enough to merely be armed with coping strategies, should an untoward event occur in our lives. Unplanned and potentially stressful events will happen. Therefore, we can be proactive and prepare in advance. If we lose a job, there is a death in the family, or we injure ourselves for instance, we will be better equipt to cope.
Alot of our ability to cope has to do with our attitude. If we see an event as awful and something we won't be able to cope with, then we will feel overwhelmed and very stressed. However, if we see an event as something that will teach us life lessons and help us to grow, than we will feel less overwhelmed. Here are some strategies that you might want to try:
- Develop a positive spiritual or philosophical approach to life: Acknowledge that life can be challenging. That is 'just life!'. If we do this, rather than feeling merely hard done by when something goes wrong, we will challenge ourselves to stay positive and do the very best we can for ourselves and others.
- Establish important priorities: Knowing which things are important to us in life, can help us make positive decisions when things go wrong. In other words, we know clearly where to put most of our time and energy and which things we need to let drop off.
- Seek personally meaningful goals: This links to the point above. Set personally meaningful goals in all areas of life including family, health, spirituality, work etc. This keeps us motivated throughout the good and not so good times.
- Maintain some reserves: Knowing that we have very little lee-way in our life if things go wrong, can create a lot of stress. So, put aside some finances 'in case' you need it and make sure that your life is not so crammed full that you can't take some time out to cope, should an emergency arise.
- Plan proactively: Plan your life well so that you will not be in reactive mode, but can take the time to think through a problem, should it arise.
Don't let stress rob you of your joy!
Stress has a habit of robbing us of our joy and sense of fun in life. When we feel stressed, we can feel overwhelmed and worry that we cannot cope with everything in our life. However, if we plan proactively, we will have the tools and resources to not only cope, but to grow and even thrive as we grow through the tough times. In other words, we will be stressing less and smiling more!
About The Author: Dr Kathryn Owler is the Director of The http://Joyworkz.com Center for Fun and Wellness at Work. She is also an Associate Researcher at AUT University, Business School, where she researches and publishes on workplace wellness and fun at work. See http://www.joyworkz.com
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Article Title: Busy and Stressed Out? 4 Ways to do Less and Achieve More
Author: Dr Kathryn Owler
Word Count: 611
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We tend to think that when we are busy we are achieving more. However recent research suggests that 'being busy' may have the opposite effect to what we intend. Being busy can leave us unsure of our priorities, block creative thinking, and generate more stress and ill-health. We may be 'doing more', but what we are doing may not be helping us to achieve key goals. If we slow down, we can become more focused on key priorities.
1. Make careful leisure choices
In affluent Western society, we have many choices about how we can use our time. We often feel time poor. However, research shows that people in the US have more leisure time than they did in the 1960's. These days we can choose to fill our leisure time with a whole host of activities including exercise, socialising and education. Sometimes we feel overwhelmed by these choices, and wonder how we are going to fit in everything we want to do! Rather than trying to do everything, we need to be strategic about how we use our time, maintaining a strong sense of priorities and making careful leisure choices.
2. Don't equate work with stress
These days, many people simply equate work with high stress. It is true that in the technological changes have irreversibly changed the nature of work. With the advent of email and smart phones, work can be delivered to our inbox easily. Given the instant nature of communication, there is an expectation that we respond to colleagues and clients fairly instantaneously. However, the most effective business people will tell you that it is still necessary to stay in charge of and prioritise one's workload. Do not be controlled by others demands!
3. Don't confuse busyness and stimulation with quality of life
As a result of television and the internet, we can receive new information, entertainment and high stimulus at any time during the day. However, medical researchers point out that high constant stimulation is not good for our health. Constant stimulation can lead to chronic stress related illness such as heart disease and diabetes. Moreover, busyness can impact our ability to have fun and enjoy life. As is becoming evident with many children today, constant stimulation can dull our capacity to enjoy the small things in life. So, remember to stop and smell the roses!
4. Don't confuse busyness with productivity
It can be easy to feel noble when we are busy. If we are busy, we imagine that we must be 'working hard' and are therefore being very productive. However, in actual fact the opposite can be true. Research has shown human innovation and creativity needs space and time to flourish. It is therefore necessary to maintain a good balance of activity and rest in order to be productive. If we are too busy, we fail to be creative and our lives can be likened instead to a mouse on a treadmill. Let's not forget the power of the day-dream, leading to the space and capacity to imagine different possibilities!
Conclusion – take back control!
These four tips all come down to taking back control of our life and time. In a busy, over-stimulating world, this can be difficult. Yet, if we take the time to sit down and map out our priorities, we will be well on our way. If we stick to our priorities, we may no longer be feverishly busy, but we will be happier, healthier and more truly productive.
About The Author: Dr Kathryn Owler is the Director of The http://Joyworkz.com Center for Fun and Wellness at Work. She is also an Associate Researcher at AUT University, Business School, where she researches and publishes on workplace wellness and fun at work. See http://www.joyworkz.com
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Article Title: Gratitude Leads to Health and Happiness!
Author: Dr Kathryn Owler
Word Count: 568
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We often see happiness as an end goal, something that we have to work towards. When we have everything we want: money, success, a family, a face lift!, then we will be happy and feel complete. However, recent gratitude research has turned that understanding on its head. Rather than working towards feeling happy and complete, research shows that gratitude may instantaneously provide the very things that we seek. Starting the day deliberatively grateful and, practicing gratitude throughout the day, has been shown to have a significant impact on both our health and happiness.
What are the benefits of gratitude?
Research has shown that people who regularly practice gratitude experience a range of health and wellbeing benefits. In other words, they experience the happiness that they seek! Such people tend to:
- Exercise more
- Have more energy
- Be more alert
- Sleep better
- Experience less stress
- Have a wider range of positive emotions including happiness, joy and fun
- Have a stronger sense of priorities, with less focus on material wealth
- Have more active social networks
- Are more able to handle stressful situations
- Experience lower levels of depression
Start every day with a heart full of thank-you!
Gratitude is a 'heart' attitude. However, it can take a little work. Let's face it, we don't always feel like being grateful when the alarm goes off in the morning! It is therefore useful to see gratitude as a daily practice. Here are some tips on turning your heart into a grateful, pumping organ:
- Visualise all the things you are grateful for: Consciously be thankful for anything you can think of. I like to visualise my life in a series of concentric circles that start with me and radiate out to the wider world. For instance, I start with the little things ie a good night's sleep, clothes to wear, food on the table. Then, I move out from there to be grateful for my personal relationships, my job, the beautiful country I live in.
- Keep going until you feel grateful!: Gratitude doesn't always come naturally. So, if you don't feel grateful, keep going until you do. Smiling a little to yourself 'as if' you are happy can also help to shift your mood from a grumpy one.
- Be grateful for your future happiness: It is also useful to be grateful for the things that you hope to have in the future. Years ago, I started every morning by being grateful 'in advance' for my lovely husband, my house, my career and my little girl. At the time, I had none of those things. However, being grateful for them in advance kept me focused and now, I have them for real!
Conclusion: Experience happiness now!
Integrate the practice of gratitude into your everyday routine and way of thinking. The amazing and crazy thing about gratitude is that we don't have to put off being happy until some grand point in the future! Rather, by being grateful for all the blessings we have now, however small, we can find both health and happiness right now.
About The Author: Dr Kathryn Owler is the Director of The http://Joyworkz.com Center for Fun and Wellness at Work. She is also an Associate Researcher at AUT University, Business School, where she researches and publishes on workplace wellness and fun at work. See http://www.joyworkz.com
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Article Title: Chill Out, Relax at Work and be More Productive!
Author: Dr Kathryn Owler
Word Count: 706
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We tend to think of work as a place where we need to be intensely active. And, these days workers are often expected to perform at a constantly high level. However, there are benefits to down-time at work. Down-time does not necessarily mean being lazy. It merely means recognising the human need to keep a balance of intense activity and relaxation, for good health and productivity.
Maintain a stress-relaxation rhythm at work
There are certain times in the work-place where we need to work very hard in order to complete a project. A company may understandably expect staff to pull out all stops to meet a deadline. Stress is a physiological response that can help us achieve this kind of goal. The 'fight or flight' response sets up a chain of physical reactions in our body, which readies it for intense activity eg faster breathing, pupil dilation, adrenalin. This can be a positive and useful mechanism to help us get something done.
However, once we have finished an intense piece of work, we need to let the body enter into a relaxation and recuperation phase. In other words, we need to let the body, mind and spirit heal and recover. As a result, the body moves back into a position of natural homeostasis. It is then resilient enough to cope with stressful events once again.
It is impossible for the human body to continue at the same level of stress and stay healthy. If we push ourselves and do not allow for relaxation, we will become chronically ill. In other words, we are doing no one, including ourselves a favour, by working like a dog!
It is necessary for those in management roles to recognise that staff need to enter a relaxation phase once they have completed an intense piece of work. This does not necessarily mean that they will be doing no work, but rather they can do work at a slower pace, or less intensely demanding work, for a short time.
Relax and get more done
When we are stressed we are less able to concentrate. Chronic stress, leads to ill-health and ultimately, burn-out. It is very important to take tea breaks and lunch breaks. And, to stop regularly every 40 minutes. If you find it hard to stop, ask yourself: 'is what I am doing really that important?'
Finding ways to relax at home and work
Because of the busy lives we lead, in can be difficult sometimes to find ways to relax. Firstly, we often feel we don't have time. Secondly, because we are used to high stress levels, we often find it hard to relax. Here are some things that can help us shift into relaxation mode:
Stress less at home
- Gentle exercise such as yoga or tai chi
- Massage – a good reminder to the body of 'how' to relax
- Ask yourself what relaxed you as a child and start doing those things again
- Be disciplined about stopping when you need to – don't try and be a saint!
- Laugh eg see a funny movie – the relaxation response after good belly laughter is a powerful one
Stress less at work
- Don't eat your lunch at your work desk – it is not possible to properly digest food if you are in fight or flight mode
- Maintain good social relationships with colleagues who you can relax and have fun at work with
- Install micro-break soft-ware on your computer
- Suggest some good fun at work activities to get people away from their computers eg celebrating birthdays
Relaxation is gold!
Relaxation can feel like 'laziness' in our busy world. However, it is actually a key to balance in life and is a wonderful gift. With balance we are fully able to concentrate and also appreciate everything that we have. Try then, to value the power of relaxation and you will reap the rewards.
About The Author: DDr Kathryn Owler is the Director of The http://Joyworkz.com Center for Fun and Wellness at Work. She is also an Associate Researcher at AUT University, Business School, where she researches and publishes on workplace wellness and fun at work. See http://www.joyworkz.com
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Article Title: Digital Marketing and the Future of Marketing
Author: PHILIP Alabi
Word Count: 544
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Today's digital world and digital marketing is a mass deviation from what marketers and business owners were used to, as products and services tends to target more segmented and defined target audiences over time, reaching this continuously segmented and diminishing target market is becoming more difficult through analogue marketing techniques(offline). At the height of this hindrance to effective marketing penetration comes the days of digitization, An answer to the marketers lifelong prayer, but while the era of digital is here and has been for some time now (since 1995) many marketers, business development strategists and business owners are still unfortunately handicapped b:
• The fear of this new and unknown media
• an inelastic attitude to change and unnecessary attachment to their comfort zone(analogue, offline marketing)
To use digital, marketers need to embrace change and understand its constant nature. Over the years, change and inelastic reaction to change has put many businesses out of business. Consider emergent brands such as Apple, Microsoft, Google, Yahoo, Nike etc. their continuous creation, anticipation and reaction to change is a major factor a boost to their competitive edge. Embracing digital requires new methods of thinking and looking at marketing, few years down the line- embracing digital will no longer be a decision for debate it will be a "given" because people are already moving to- and spending more time on digital platforms. Reason why we must embrace digital.
Targeting: digital has the capacity to hit the right people (audience) for your brand, product or service. It also has the tendency to not just meet the right people but also meet them at the right time. Most importantly, the desired target audience is massively migrating to digital platforms.
Word of mouth: the use of networks and word of mouth to spread word about a brand, product or services is more efficient and phenomenal on digital platforms. A marketing strategy now known as viral marketing because online the word (whether good or bad) just spreads like a virus.
Reach: digital media actually makes the world a small and global village, it gives small businesses the ability to reach out to, introduce people of diverse cultural and geographical backgrounds to their products/ services and brands. It is also a tool for creating massive brand awareness over a relatively short period of time.
Evaluation: the massive trace that digital media leaves every time there's access to a platform or website means there is an opportunity for both qualitative and quantitative analysis and evaluation of digital marketing activities. This gives room for optimization of the tactics for better improvements.
The following properties and the attitudinal change in the way people are using internet technologies and the rate of adoptions all point to the obvious-DIGITAL MARKETING IS GROWING AND THE ADOPTION OF IT'S MANY INNOVATIVE TOOLS MEANS MARKETERS WILL DO MORE MARKETING ON DIGITAL PLATFORMS IN FUTURE.
Congratulations if you are already involved in digital marketing, if not- there is no time too late to start but the clock is ticking already, if you are not on digital platforms, it means your competitors are already gaining on you and NO BUSINESS MAN WANTS THAT.
About The Author: ALABI Philip is a marketing consultant with Nexus Marketing Solutions. http://www.innovativenexus.com, 08023420701, http://www.innovativenexus.com/index.php/services/internet-marketing
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Article Title: Latest Trends in Women's Watches
Author: Waqar Hassan
Word Count: 522
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Among the various accessories which are used by women in order to enhance the grace and beauty of their outfit and personality, the watches are gaining popularity. These have always been famous and now are gaining even more popularity. Watches can make the outfit of the women look even more beautiful and dressier and in this way the personality is also enhanced of a woman. In short if a beautiful but not necessarily costly watch is worn by the woman with even a casual looking dress, this can greatly change the looks and attire of the woman. Nowadays different brands have come up with different designs and versions of women's watches in order to satisfy the curious and eager minds making them even more fashion conscious.
There are some women who are very much brand conscious and that is why they always prefer to buy watches from particular brands. However even the branded watches have been copied and their first and second copies are being introduced in the market. This has become very much economical for the cheap buyers. There are different colors and materials from which the watches are made and these colors and different materials are significant in drawing the attention of people from the dress of the woman.
Women's watches are made available by many different and famous brands of watch makers in the world and these are available in so many different styles that almost every one can find something of her interest in them. Nowadays the watches are no more the instruments which were meant initially to keep a track of time. In fact these have now become an interesting way of looking lucrative and creating a perfect match with the outfit whether it is casual or formal. Simply wearing a watch can relieve a woman from many other different accessories which were required to be worn otherwise if the woman does not choose to wear it for example rings, bracelets, and bangles.
On the other hand, a delicate watch can be a beautiful and elegant alternative of all these accessories at a time. That is why women prefer to buy even the most expensive watches because these can be a good and relatively cheap alternative to the expensive jewelry items. In fact women buy watches very eagerly and with great interest because this has been included in the common trends. In this way these accessories can contribute a lot to the outfit and personality of a lady other than simply being a machine for keeping a track of time.
Nowadays there are different styles in which these women's watches have been introduced in the market and these new styles are also being liked a lot by women. Some of these watches come in market in the bracelet styles and these watches are meant to be worn in the wrist. Moreover the shapes of dials are also differently designed and these different shapes can be an innovative idea which can attract the ladies towards these watches and they can then buy watches according to their choice and capacity.
About The Author: Are you looking for some greae but cheap women's watches? Click Here to check out a wide variety of men's watches: http://www.everbuying.com/Wholesale-Watches-b-155.html
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Article Title: The Most Discussed Criteria While Buying Cheap Men's Watches
Author: Waqar Hassan
Word Count: 557
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Men's watches have always been in vogue and trendy men have always been inspired by different branded watches and their versions. For some men a watch is just meant for telling time and is worn on the wrist. However with the passage of time when the trends and fashions inculcated in this field, this also resulted in the introduction of a number of brands and watches in the by different brands. People who buy watches of different brands can know the real worth of the branded watches because there is a clear difference in making finishing and marketing of the branded watches for men.
Various aspects of styles have been added by various brands and designers and this has made the trend of wearing watches among men even more visible. However these watches are very expensive and it has been clearly difficult for every one to afford these items or accessories. Therefore in these cases, people who cannot afford expensive watches, go for the cheap men's watches. These cheap watches are available in the form of first and second copies of the designers and branded watches made for men. The difference is in their price and slightly in their quality of making and fineness. It is obvious that the original watch can never be equal to the first or second copy of the watch.
Initially the trend of wearing watches greatly slowed down with the advent of mobile phones. That was basically because people perceived it handy to carry a multipurpose mobile phone which was able is serve the function of time keeping among many other applications and functions. Still the use of this accessory in the events and dinners was not lessened where the men's watches were used as the accessory for enhancing the personality more than serving the function of time telling and keeping. This is the major reason which has kept the trend to buy watches alive among the interested people.
Going for the expensive or cheap watches is totally upon the choice of the customer. Initially it did matter but now people believe only on the superficial beauty and extravagance of the product. That is why they also now prefer to buy the cheap men's watches. However these watches do not have any resale value or guarantee. Among the different prevalent styles of men's watches, the major inclusions are the watches made in different colors, designs, and different sizes. There are different price ranges in all these parameters. Nowadays people are greatly being moved by the trend of online purchasing of different products. Similarly when it comes to men's watches, the best advised option is internet.
There are different price and quality ranges of the cheap men's watches depending upon their source and value. The online shopping of the watches has gained popularity because of the arising competition among the various brands. There are many different companies manufacturing quality watches and all of these companies compel the customer to buy their products. But when it comes to the fact that which brand to buy, then people revert back to online shopping websites and get the brand after reading the reviews and making comparison. In this way it will becomes easy to buy watches of the desired quality and brand.
About The Author: Are you looking for some greae but cheap men's watches? Click Here to check out a wide variety of men's watches: http://www.everbuying.com/Wholesale-Watches-b-155.html
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Article Title: Choose a One Stop Web Design Company
Author: Waqar Hassan
Word Count: 520
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Many people strive to get the best output when it comes to accomplishment of different tasks related to website designing, development and other important issues about the subject. In order to achieve perfection in all of these tasks, many people and owners of websites contact and hire many different specialist and professionals having expertise in these different fields. According to these people, this is more professional to have the experts hired for different tasks regarding website development. This is totally a wrong perception.
According to experts, it is considered better to choose one specific web design company or platform from where you can get all the professionals and experts who would be there to perform and accomplish all the tasks related to website development, programming, developments and benefitting from different features of the website making is a search engine friendly link. In this way, it becomes easy and feasible as well to manage the performance and development of the websites as it is accomplished by the website hosting companies. There are many important criteria which can serve to be the major deciding factors in choosing the specific working platform or professional company related to website hosting and development. It is also important to fulfill most of these criteria if not all of them in order to carry out the task of website development and designing.
There is another major aspect of selection the company for performing the task of website development and designing. If you have selected a particular service for your website and then you find any other service comparatively better for your website, then this switching is not at all considered a healthy sign because it can greatly de-track your website and the chances of getting higher ranks on popular search engines are also greatly reduced. Therefore once for and a very wise decision should be taken regarding the selection of a web developing company.
Furthermore, the confidence of customers can only be maintained when the websites and their services remain connected with the major single web developing companies. There are many companies which have developed the platforms for performing of these tasks. If the websites remain connected to the same servers, then it is a thing of huge advantage for them and their customers as well. This act of the website owners can bring huge benefits not only for the flourishing of business but also for the advancements taking place on technological grounds. Above these characteristics, there are many others to be discussed before taking the final decision regarding the hiring of any specific company for carrying out the website development task.
Time management is another major issue which can be best dealt by the one stop shop companies. It is not only necessary to manage the amount of time but also to increase the period of effective time so that the major and maximum tasks are performed by the professionals in the minimum possible time. Effective time management has got the highest weightage and it also helps a lot in making decisions about choosing the website developing companies.
About The Author: Are you looking for a reliable web design and development company? Click Here: http://www.neontron.com
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Article Title: Looking For Unfinished Floors Installation NJ
Author: Sean Goudelocks
Word Count: 577
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Many people consider their homes as their biggest asset and most valuable investment, and this is why all the details of its construction must be made with focus on quality and excellence that will endure the test of time.
Professional Service
There are so many tips nowadays on how to do and fix things by yourself that you can do almost anything without any help from the professionals. You can simply go on the internet and you will be sure to find detailed instructions on how to do things from as simple as installing that new light bulb, to creating your new patio or garage space. However, although doing things by yourself may seem to be the most cost efficient and practical choice, it may not be the best option when it comes to the long run.
Major home projects such as unfinished floors installation NJ should be left to the professionals not only because of the knowledge and experience that they provide, but also because they know what to do even after the project is completed so that it can be well-maintained and properly taken care of.
What to Look for in a Floors Installation Professional
For unfinished floors installation NJ, you should always choose only the best. Every individual may have their own criteria when it comes to defining what is the best in floors installation, but it always comes down to three major points: quality of work, service, and price.
Quality of Work
When looking for unfinished floors installation NJ, you want to be sure that the service provider you are hiring is someone who has been known in the industry for quite some time now. The quality of work should be one that has garnered positive feedback from previous clients. This not only assures you that your floors will be installed, but they will be installed by credible and trustworthy professionals who will not cheat you in any way.
Service
Having your unfinished floors installed is a service that can be given properly only by a person that you can trust and rely on. No matter how many degrees and certification a professional may have, if he is unable to relate to the customer, then the project will be an arduous one that both parties may not enjoy. Some people may think that enjoying having your unfinished floors is not a requirement, but this is a reflection of how well you get along with your service provider.
This is not merely about making connections and being friendly, but it is also about making sure that you connect with your service provider and that you get the output that you want. The perfect kind of service also continues even after the work has been done. In the event that something is wrong or something needs to be fixed, your service provider should be willing to take care of it as part of their service.
Price
The best service provider does not always necessarily come at the highest price. Especially if the service provider is someone you can easily talk to, you can often get the best value for money for your unfinished floors installation NJ. The best service provider will in the end be someone who keeps the work within budget, and yet offers the best alternatives and options possible.
About The Author: Are you looking for more information regarding Unfinished Floors Installation NJ? Visit http://hardwoodfloorsrefinishingnj.com/u
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Article Title: 10 Frequently Asked Interview Questions
Author: Alana Johnson
Word Count: 622
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Do you have a job interview coming up? Prepare to ace your interview by reviewing these ten frequently asked interview questions.
Why did you leave your last job?
This is crucial. The answer to this question will tell the interviewer just how long you "MIGHT" stay in the company. It will also give them an idea on whether or not leaving your previous job was your or your past company's decision.
What do you have to offer that convinces you this company is best for you?
Keep it short and sweet. Also, be honest. You really need to know the reason you feel you are a good fit for the company with which you are applying. Is it the product? The company culture? Lack of choices?
What inspires you? What's your passion?
Employers need to know the things that put you in the mood to do your best so they can make it a part of your employee growth plans. It also helps them create an environment that's conducive for productive work.
What ticks you off?
Be honest. It pays to let them know the things that could get in the way of your work. Tell them if you don't like a boss that micro manages or loud music or gossip. Companies will generally try to accommodate requests of employees when they can.
What's your ideal job?
Companies do create a plan for employee growth. Knowing what your end goal is will guide them on how they could help reach your goal. Retention is a primary concern for many companies and the last thing they need is to lose employees to another company. Being able to fulfil the goals of an employee helps them keep their employees.
What's your greatest achievement?
Make sure your achievement is unique and may be substantiated. There's nothing wrong with saying that your greatest achievement has something to do with your family, as long as it will show your priority.
What's your greatest failure or disappointment?
It is meant to reveal something about your personality. Everyone has a disappointment so don't evade the question. Be specific but also ensure that whatever you say will show the interviewer how analytical you are. Say something about not being able to meet your standards rather than someone else's or a decision you didn't make and you don't know how things would have panned out but also emphasize what you learned from it.
What do you do to unwind or pass the time?
You need to make the interviewer realize that you do have a life outside of work. The healthier your social life is, the better you are going to be at work because it means you have enough inspiration in your life.
How do your colleagues see you?
Don't make it sound like you are too perfect. Try to be as close to the truth as possible. Say something about your work ethic. Leave out the personal stuff. Focus on how they perceive your attitude towards work.
Do you want to add anything to what we have discussed?
This is your last pitch, your last hurrah so use it well. Say something that will convince him you are meant to be in this company and it will be a big loss if he passes you up.
About The Author: Alana Johnson runs a small website with great resources including a longer list of Interview Questions that you can print. http://www.qualityliferesources.com/interview-questions/
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Article Title: Seeking Help With Mathematics
Author: Vinny Papay
Word Count: 573
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Mathematics is no doubt a very large subject which consists of many different kinds of topics. Many people find maths difficult and others find it very easy. Whether you are great at maths or you struggle to cope with all your maths work, this article will help you find some places where you can get help as a lot of students ask questions such as: "Where can I get help with my mathematics homework?" In this article I shall give you the best methods to get help with complex mathematics.
The first person or place you can get answers from is your tutor or teacher. Your math tutor could be the best place to seek help because after all he/she is the one who is teaching you. This also has its own rewards as your tutor will assume your are serious about succeeding and will further help you. However, if your tutors cannot help much due to lack of time and the workload that they have, where else is there to get some assistance? How about fellow students or perhaps a mathematician (if you know one)? You can also go to your parents, but if they are not good at this subject then it can be quite difficult for them to advise you, and they may be busy too.
If you cannot seem to get support from any of the ways mentioned above then it is time to look towards the Internet. Although in most cases it would be a first choice to many people, someone who likes to research thoroughly would definitely choose to use books as their first choice. Using books can be time consuming and can take more effort then required as you would have to visit your school/college or university library or travel to the public library.
The greatest thing about the Internet is that there are thousands of websites where you can get help from; whether it be from a free or paid service. If you need help for free, some excellent resources to look towards would be forums, question & answer sites, Wikipedia or even articles. All these kinds of websites will surely help you find the exact answer or information about maths that you are looking for as it also depends on the type of help that is needed. Forums always have active members that spend their time online waiting for posts that they can post on. Articles and Wikipedia are also good, but be sure to do a little more to find the right evidence to make sure it is correct. Asking questions on forums and question & answer sites would be a more proper approach as you can get a direct answer to solve your math problems.
In summary, there are many places where you can get help online with your math queries. When we need help, the best and most convenient way to get the support that you need is online. The Internet has rapidly grown and the number of resources that are available is always increasing, not just by the day, but by the hour! Someone is always sitting at the other end of their computer who are ready to help and support you. Depending on the type of help you need, using articles, Wikipedia and forums are great sites to use, and question and answer websites help you answer your coursework/homework questions.
About The Author: If you need help with mathematics we suggest a math questions and answers website where you can ask math questions for free. Most people that pass by are mathematicians and can further assist you with your quires. Visit our Q&A website at: http://mathsqa.net
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Article Title: Boules - A Pastime in Nerja
Author: Peter Hayden
Word Count: 535
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The game of boules, otherwise known as pétanque, is perhaps the sport that is closest to French hearts. Similar to British lawn bowling or Italian bocce, the French version is traditionally played with metallic balls on a dirt surface beneath plane trees, with a glass of pastis at hand. The object of the game is to throw your balls — usually with somewhat of an arched back-spin — so that they land closer to the small object ball (cochonnet) than those of your opponent, or strike and drive the object ball toward your other balls and away from your opponent's.
It is difficult to provide a precise list of the types of boules games, because as demonstrated above the same game can be known by different names in different languages and locations, and because the same name can be used for different local variations of a game. I guess you have to turn up and watch for a while to see if the game being played bears any resemblance to the game you know.
The game seems to have originated in ancient Greece and at that time they would certainly only played with stones - thankfully things have moved on since them. Mind you stones are cheaper!
Where can I play?
Similar to the local boulodrome which is a social focal point in southern France, Nerja has an abundance of areas dedicated to Boules and Petanque.
Notable areas are at the seafront by Torrecilla beach at Plaza Congrejo and by the Supersol supermarket opposite Hotel Nerja Club right next to the skate board park although you will find that many of the urbanisation throughout Nerja, certainly the larger ones will have a Boules court tucked away somewhere. I have seen them at Capistrano Village, Verano Azul and many other urbanisations but for some reason they seem to be less active and most a bit over grown. I am assuming that because of security, guest players perhaps are not welcome as much in the actual urbanisations. If you are staying in a rental villa in nerja then you can always ask to use one, I see no harm in asking.
Whilst you do not see much action during the summer months the sport takes a new lease of life during winter being a very popular pastime for visitors on long winter lets or just holiday makers staying in an apartment rental nerja and the expat community. The gathering can be quite large, 50 or so I have seen at times may be more either taking part or just onlookers.
How much does it cost?
As far as I can see - Nothing! All you need is to turn up with a set of Boules which can be purchased in many shops in Nerja and a sneeky bottle of Vino (rules of the game I think) and your away!
There is a local club where you can learn about the sport and join in a coffee with others like minded players. There is also a series of competitions throughout the year and the social scene includes organized dances and quiz nights.
About The Author: Peter Hayden is the owner of http://www.holidaynerja.co.uk/ Holiday Nerja.When selecting http://www.holidaynerja.co.uk/villa-rentals-nerja.htm villas for rent in Nerja or to bookhttp://www.holidaynerja.co.uk/apartment-rentals-nerja.htm nerja rental apartments with Holiday Nerja you have the confidence of dealing with a long established company and one of the largest Nerja holiday rental websites.
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Article Title: Advantages in Choosing a Local Locksmith
Author: Alex Wagner|
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Jammed and broken locks happen more frequently than you think, and chances are, it has happened to you at least once or twice in your lifetime. The sad thing about this is that people only think about their local locksmith when they are locked out of the house due to a faulty lock. Ideally, people should have reliable locksmiths even before they experience a problem with their locks, preferably after they just moved into their home.
If you're just looking for a locksmith, you might be debating on whether you'd go for a technician from a large company, or if you want to go with the friendly neighborhood locksmith. If you live in a small area and this is your first time dealing with a locksmith, it's better to go for the local guy who fixes everyone's locks. Why? Here are a few reasons you might want to think about.
* Local locksmiths are more trustworthy -- Everyone knows his name and his life story, and that's something you can use to your advantage. At least with a local locksmith you know his background and a lot of people can vouch for his character. This is important because locksmiths will be in charge of taking care of your house's main source of security. Preferably you'd want to have just one locksmith throughout the duration of your stay in a particular house. With big companies, they usually send whoever is available, so you'll probably get a different face each time you call them. Having just one locksmith means you can build a relationship built on trust and mutual respect.
* Convenience -- With local locksmiths, you are more than just a customer. When you call them, it is not just about needing their services, but you're also a friend that is in need of help. Most local locksmiths will accommodate you at any time of the day. Some local locksmiths even give loyal customers their personal numbers so you can reach them if you get locked out of the house at 2 in the morning.
* Better customer service -- Most professional locksmith companies are great with their jobs, but most of them are pretty linear when it comes to answer customer calls. They arrive, do their job, charge their customers, and then leave. However, with local locksmiths, you get more customer service and a bit of chit chat on the side. They're usually more friendly and accommodating to questions and concerns. People who've had one local locksmith all their life tend to know everything about their locksmith, even their personal lives because of the personal talks that usually go on while the work is being done.
Most people would still prefer technicians from big companies because they appear more skilled and have advanced equipment. However, this doesn't mean that local locksmiths are inferior when it comes to skill. In actually, most local locksmiths service their entire area, especially if it is a small town. What they lack in fancy equipment they tend to make up for in experience because they've had loads of fieldwork.
About The Author: to learn more about the great services we offer at Locksmith Puyallup please visit our website at http://puyallup-locksmith.net
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Article Title: Residual Income in Online Businesses
Author: John Clayton
Word Count: 528
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We are living in the era of the Internet. In the present time, everything could be done in the Internet. Even making money is possible online. If you think about it, why work in an office with a one hour ride of transportation, spend money on transportation expenses, wake up early in the morning and deal with your terror boss when you can actually work at home? This is made possible by online businesses. All you have to do is call an internet service provider and apply for a good DSL. Nowadays each of us has to earn money one way or another. Online businesses or making money online is one of the ways to generate residual income.
Residual income is the amount of money remaining after paying all personal debts including mortgage obligations and is done in a monthly basis. Residual income is a very important factor in applying for a loan. The loan institution assesses a person's residual income before approval of a loan.
The goal of every business is to generate income. If you are an entrepreneur and have a good business your residual income flow should be excellent. What we want is a money generating scheme that will make good money Good thing about residual income is that you are actually getting money without working your ass out per day.. Wouldn't it be great to make enough money that we don't have t work? Yes indeed!
Here are some Ways to Generate Residual Income:
1. Creating your own Blog Site.
A blog is an online journal about topics of interest of an author that is accessible to the public. After signing up for accounts, all you have to do is pick a topic that interests you, and start writing about it. Your goal is to attract a great deal of people to your website and once you have them, you can make money by recommending products or selling your own products such as an eBook.
2. Franchising
Purchasing a franchise of an established business is a win-win since the operation has gone through the process of trial and error. The only thing you have to do is come up with the capital, follow the system and collect the earnings.
3. Real Estate
The real estate business is one of the most effective ways to generate residual income since all you have to do is buy a property and lease it no other major work needed.
4. Parking Lot Business
Like real estate, a parking lot business is a great source of residual income since all you need is a lot and collect money per hour and per vehicle.
5. Purchasing Stocks
If you are knowledgeable about stocks in the market and invest in the right stocks you'll realize how money will work for you when the value of these stocks increases.
6. Online Businesses
One of the best ways to generate residual income is by online businesses. There are websites that will help you understand the basics of online businesses.
About The Author: Are you looking for more information regarding Online Businesses? Visit http://onlinebusinessesthatmakemoney.net today!
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Article Title: Tips to Losing Belly Fat and Keeping it Off
Author: Mark Hall
Word Count: 542
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Odds are if you are looking to lose belly fat then you probably could stand to lose weight all over your body. Belly fat can be embarrassing and ugly. What happens when you set your favorite jeans on and they don't fit? Your belly fat gets pushed up and spills over the top of the jeans. How embarrassing?
Belly fat loss is also the most troublesome fat to get rid off second solely to arm fat. You have to lose weight all over to lose weight in your belly and the best method to do that's to take in less calories than you burn in one day.
Begin this all off by taking a thirty minute walk everyday. If you cannot go for thirty minutes the primary week then work your way up to it. Walking is the simplest thing you can do for yourself. Walking will improve lung and muscle function. Your heart will love you for it. Carry a water bottle to remain hydrated particularly if it's hot outside. You can sweat out a substantial quantity of water and nutrients in thirty minutes if you are not careful.
Losing weight takes commitment to yourself however staying motivated can be a challenge sometimes. If motivation to lose weight was straightforward to come back by, nobody would be overweight in our country. We would all be our ideal weights and have no troubles.
It's up to you to figure out what things can help you get and keep motivated. Everybody is aware of the consequences related to having too much body fat and living a sedentary lifestyle. It's one of these things though that until it happens to you or somebody you love, you only keep complacent and suppose that it will never happen.
After all, it can get out of hand if don't take management now. There are a few aspects to losing weight, like eating better foods, less junk, and getting a ton of exercise. Believe it or not, for several individuals the motivation to lose weight will usually start with finding something you can stick to. That's why I counsel starting with walking for thirty minutes a day. It's straightforward and easy to stick to. You'll perpetually incorporate more into a work out, but it pays to begin simple.
Another nice manner to induce and keep your motivation is to find a like minded friend to exercise with. It can be as straightforward as the 2 of you taking a class together, joining a gym, or simply going for walks, having a buddy can make all the difference.
One thing you don't need to try to to is place yourself below a ton of pressure by putting in place an unrealistic time frame. Don't wait till a few weeks before a marriage, or vacation. If you are doing that, you'll just be setting yourself up for failure. It will be virtually impossible for you to attain your belly fat loss and once the event comes and goes you'll in all probability you'll go back to your original ways. Instead simply create a commitment to yourself to get healthy, that is the simplest motivation to lose weight.
About The Author: Mark Hall has a special report detailing the facts about 6 pack abs. You can read his blog at: http://get-a-6-pack.com
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Article Title: Sciatica – Causes, Symptoms & Treatments
Author: Patrick Foote
Word Count: 549
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What is Sciatica & What Causes it?
Sciatica is a set of symptoms that occurs when the body's largest nerve (the sciatic) is impinged by a misaligned, inflamed, or otherwise damaged portion of spinal anatomy. The sciatic nerve originates in the lower back, which just happens to be the region of the spine most susceptible to degenerative changes, because it supports a bulk of the body's weight and facilitates a great deal of movement. For this reason, sciatica commonly occurs as a result of the natural aging process and the toll that time has taken on the spine.
What are the Symptoms of Sciatica & How is it Treated?
Many patients with sciatica experience radiating pain, numbness, tingling, and muscle weakness along one side of the lower body (the hip, buttock, thigh, calf, and/or foot). Treatment – at least initially – focuses on relieving these symptoms through nonsurgical means. Every patient's physician-recommended treatment regimen will vary, but some of the most common conservative treatments for sciatica include:
Medication – Over-the-counter, nonsteroidal anti-inflammatory drugs (NSAIDs) like naproxen and ibuprofen are often the go-to drug because they're relatively safe, inexpensive, easy to find, and fairly effective. Patients with certain cardiovascular or gastrointestinal conditions may be advised to take an analgesic like acetaminophen instead. If over-the-counter medications prove ineffective, some physicians may prescribe narcotic pain relievers and/or muscle relaxants.
Hot/cold therapy – Applying heat to the lower back can relieve muscle tension and increase the flow of nutrient-rich blood to the area. This can potentially relieve neural compression and might even aid in the healing process. Applying ice, on the other hand, can reduce inflammation and numb pain. Some patients may be advised to use hot and cold therapies alternately while others may be instructed to only use one or the other exclusively.
Weight loss – Overweight patients can sometimes benefit from losing weight. Because the lower back is already tasked with supporting a great deal of weight, excess pounds can really affect spinal health. It should be noted that losing weight won't solve every patient's problems, and no one should begin any weight-loss journey without consulting a physician first.
Does Sciatica Ever Require Surgery?
In the event that following a conservative treatment regimen for several weeks and months has failed to provide meaningful relief, a patient may be advised to undergo an operation to decompress the sciatic nerve. Some patients may be candidates for minimally invasive procedures that are performed on an outpatient basis and can require less arduous rehabilitations than traditional open back surgeries. These endoscopic procedures are performed through a very small incision that is typically less than one inch long, and doesn't require the dissection of any muscles, tendons, or ligaments. Patients are generally able to return to daily activities within a matter of weeks, and many patients experience relief immediately following the procedures.
If your physician has recommended surgical treatment for sciatica, ask him or her if you're a candidate for a minimally invasive procedure. Before consenting to any operation, it may be in your best interest to receive a second – or even third – opinion to ensure that surgery truly is your best treatment option.
About The Author: Patrick Foote is the Director of eBusiness at Laser Spine Institute, the leader in endoscopic spine surgery. Laser Spine Institute treats the symptoms that sciatica causes. http://www.laserspineinstitute.com/back_problems/sciatica_sciatic_nerve_pain/sciatica_causes/
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Article Title: Receiving a Spondylitis Diagnosis – What Does it Mean?
Author: Patrick Foote
Word Count: 538
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Spondylitis is a type of osteoarthritis that affects the sacroiliac joints in the pelvis and the facet joints in the spine. It's a chronic condition that has no cure, and can cause a variety of uncomfortable symptoms. Patients often experience pain and stiffness in the back first thing in the morning or after long periods of inactivity. The joints often become inflamed, which can lead to neural compression. In severe cases of spondylitis, the vertebrae (the bone structures that house and protect the spinal cord) can fuse, and the ligaments in the neck and back can calcify. Because severe spondylitis can require a very complex and highly individualized treatment plan, this article will only focus on less severe cases of the condition.
Treatments for Spondylitis
Many patients who receive a spondylitis diagnosis are able to manage their pain and discomfort through conservative, nonsurgical means. This often entails the use of one or more of the following treatments:
NSAIDs – Nonsteroidal anti-inflammatory drugs (NSAIDs) such as ibuprofen and naproxen can reduce inflammation and relieve pain. NSAIDs aren't generally recommended for patients with some cardiovascular or gastrointestinal conditions.
Analgesics – If a patient is unable to take NSAIDs, his or her physician may instead recommend an analgesic like acetaminophen. Analgesics are typically effective at relieving pain but are less capable than NSAIDs of reducing inflammation. Patients with liver disease should consult their physicians before taking acetaminophen.
Prescription medications – In the event that over-the-counter medications prove ineffective, a physician may prescribe a narcotic pain reliever or muscle relaxant. Patients should use extreme caution with these drugs as they can be highly addictive.
Thermotherapy – Also commonly referred to as heat therapy, this treatment involves the application of a heating pad or other heat source to the neck or back. This sometimes helps reduce muscle tension, which commonly contributes to neural compression.
Cryotherapy – Also known as cold therapy, cryotherapy involves the application of ice to a painful or inflamed area of the body. Ice can reduce inflammation and is also effective at numbing pain.
Physical therapy (PT) – Strengthening and stretching specific muscles in the neck, back, and abdomen can sometimes help relieve the pressure being placed upon a compressed spinal nerve. Physical therapy also commonly entails transcutaneous electrical nerve stimulation (TENS), massage therapy, and various other treatment methods.
Weight loss – Overweight patients can sometimes benefit from shedding excess pounds. The neck and back are already faced with supporting a great deal of body weight, and every surplus pound can place undue stress on the facet joints and other spinal components. Before embarking on any weight-loss journey, patients should consult their physicians first.
Complementary and alternative medicine (CAM) – Though some CAM therapies aren't recognized by the mainstream medical community as legitimate treatments, many patients rely on them to relieve the symptoms of spondylitis and other spinal conditions. Popular CAM therapies include acupuncture, restorative yoga, chiropractic manipulation, and the use of herbal supplements.
In the event that a patient's symptoms persist – or worsen – despite following a nonsurgical treatment regimen for several weeks or months, his or her physician may recommend surgery.
About The Author: Patrick Foote is the Director of eBusiness at Laser Spine Institute, the leader in endoscopic spine surgery. Laser Spine Institute treats patients who have received a spondylitis diagnosis. http://www.laserspineinstitute.com/back_problems/spondylitis/my_diagnosis/
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Article Title: So You've Received a Slipped Disc Diagnosis... Now What?
Author: Patrick Foote
Word Count: 546
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Many patients who receive a slipped disc diagnosis feel confused, anxious, and maybe even depressed. They often wonder: "How did this happen?" "Why me?" "Will I be in pain for the rest of my life?" If similar thoughts are running through your mind, stop, take a deep breath, and consider this: Most patients who are diagnosed with a slipped disc will find relief from their pain and discomfort within a matter of weeks or months, and very few of these individuals will need to undergo surgery.
Even still, you may have some questions about your spine condition. While you should consult with your physician or a spine specialist for answers to your specific questions, this article may provide you with some of the information you need to put your mind at ease.
What is a Slipped Disc & What Causes it?
A slipped disc (or, more accurately, a herniated disc) occurs when the inner content (the nucleus pulposus) of an intervertebral disc escapes through a tear in the disc's outer wall (the annulus fibrosus). More often than not, this occurs as a result of the natural aging process. Our discs act as shock absorbers and provide cushioning to the vertebrae, which are the bone structures through which the spinal cord passes. Over time, the burden of supporting the body's weight and the facilitating movement of the neck and back can take a toll on the intervertebral discs and they can begin to break down. As a disc's outer shell becomes weak and brittle, it becomes more prone to tearing and allowing its nucleus to escape.
What are the Symptoms of a Slipped Disc?
Believe it or not, many individuals have slipped discs without exhibiting any symptoms at all. These patients sometimes only receive a slipped disc diagnosis because an diagnostic MRI or CT scan for a totally separate issue has revealed a spinal disc herniation. However, those who do experience symptoms can feel radiating pain, numbness, tingling, and muscle weakness. These symptoms occur when the inner disc material seeps into the spinal canal and presses against a spinal nerve, nerve root, or even the spinal cord itself. The exact location of a patient's symptoms will vary depending on which region of the spine contains neural compression: When a nerve in the cervical spine (neck) is affected, symptoms can be experienced in the neck, upper back, shoulders, arms, and/or hands; neural compression in the lumbar spine (lower back) can cause symptoms in the lower back, hips, buttocks, legs, and/or feet.
How is a Slipped Disc Treated?
Most patients who receive a slipped disc diagnosis will be advised to follow a regimen of conservative, nonsurgical treatments. This could include taking over-the-counter, nonsteroidal anti-inflammatory drugs (NSAIDs), such as naproxen or ibuprofen; alternating between applying a heating pad and a cold compress; losing weight (if applicable); attending physical therapy; or getting limited bed rest. In the event that a patient's symptoms persist despite following a conservative treatment method, his or her physician may recommend surgical treatment. If your physician recommends surgery at any point during your treatment, you may want to pursue a second opinion before consenting to an operation.
About The Author: Patrick Foote is the Director of eBusiness at Laser Spine Institute, which specializes in safe and effective outpatient treatments for patients who have received a slipped disc diagnosis. http://www.laserspineinstitute.com/back_problems/slipped_disc/dianosis/
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Article Title: Spondylolisthesis – What is it and How is it Treated?
Author: Patrick Foote
Word Count: 520
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Spondylolisthesis is a spinal condition that occurs when one vertebra slips out of place and over the vertebra located directly beneath it. The condition is diagnosed in terms of grades, with Grade 1 indicating 0-25 percent slippage; Grade 2 representing 25-50 percent slippage; Grade 3 describing 50-75 percent slippage; Grade 4 indicating 75-100 percent slippage; and Grade 5 referring to complete vertebral slippage. Spondylolisthesis can occur as the result of a traumatic injury, but is most commonly caused by the natural aging process and the gradual deterioration of the intervertebral discs (which are responsible for supporting the vertebrae).
Treating Spondylolisthesis
Treatment for spondylolisthesis can vary from patient to patient and relies heavily on the extent to which the affected vertebra has slipped out of place. Generally speaking, patients who have been diagnosed with low-grade spondylolisthesis can find relief in the form of conservative, nonsurgical treatments. This could include a regimen of one or more of the following treatments:
Thermotherapy/cryotherapy – More commonly known as heat/ice therapy, this treatment involves the applications of heat and ice. Applying heat to the affected area can help relieve muscle tension (a common contributor to back pain) and may aid in directing nutrient-rich blood to the area. Ice and cold compresses can help numb the area and may reduce inflammation.
Medication – Over-the-counter, nonsteroidal anti-inflammatory drugs (NSAIDs) such as ibuprofen and naproxen can help relieve some patients' pain and discomfort. In the event that a patient is allergic to these medications or suffers from certain gastrointestinal or cardiovascular conditions, then a physician may recommend an over-the-counter analgesic like acetaminophen instead. Some physicians may prescribe narcotic pain relievers and/or muscle relaxants for patients who find little to no relief through the use of over-the-counter drugs.
Alternative therapies – Some patients benefit from utilizing alternative therapies, either as stand-alone treatments or as a complement to physician-recommended techniques. Popular alternative therapies include the use of herbal supplements, acupuncture, chiropractic manipulation, massage therapy, and aromatherapy to name a few.
Surgery for Spondylolisthesis
Surgery for high-grade spondylolisthesis can be incredibly complex. Patients who have been diagnosed with high-grade spondylolisthesis should speak with their physicians about their unique surgical plans. For these reasons, this article will only focus on surgical treatments for low-grade spondylolisthesis.
Some patients may receive little to no relief after utilizing conservative, nonsurgical treatment for several weeks or months and may be advised to undergo surgery to treat low-grade spondylolisthesis. Open back surgery sometimes involves the complete removal of an intervertebral disc and the fusion of the two adjacent vertebrae. While this renders the affected segment of the spine motionless, it can prevent vertebral slippage in the future. Recovery is generally long and arduous and some patients are faced with lengthy hospital stays. It should also be noted that patients who undergo open back surgery are at risk for developing failed back surgery syndrome (FBSS), which is the worsening or continuation of symptoms following an open back operation.
Before consenting to any operation, patients should strongly consider receiving a second – or even a third – opinion.
About The Author: Patrick Foote is the Director of eBusiness at Laser Spine Institute, which specializes in safe and effective outpatient treatments for spondylolisthesis. http://www.laserspineinstitute.com/back_problems/spondylolisthesis/
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- "Patrick Foote" <submissions@isnare.net> May 12 10:00AM +0800
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Article Title: Sciatica Diagnosis – What Comes Next?
Author: Patrick Foote
Word Count: 530
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A sciatica diagnosis doesn't equate to a lifetime of pain and misery. In fact, most patients who are diagnosed with sciatica will find relief from their pain and discomfort in the form of conservative, nonsurgical treatments. In some cases, however, a patient will require surgery to decompress the sciatic nerve, but only a very small minority of patients will fit into this category.
Nonsurgical Treatments for Sciatica
Most patients who receive a sciatica diagnosis will be advised to utilize one or more of the following conservative, nonsurgical treatments:
Medication – Over-the-counter, nonsteroidal anti-inflammatory drugs (NSAIDs) like ibuprofen or naproxen interfere with the body's inflammatory response in an effort to relieve pain. Some patients – especially those who suffer from certain cardiovascular or gastrointestinal conditions – may be unable to take NSAIDs and might be advised to take an over-the-counter analgesic like acetaminophen instead. If over-the-counter medications prove ineffective, a physician or spine specialist may prescribe a narcotic pain reliever and/or muscle relaxant.
Hot/cold therapy – Applying heat to the lower back can ease muscle tension (which may be contributing to neural compression) and direct nutrient-rich blood to the area. Ice, on the other hand, can relieve inflammation and numb away pain. Some patients will be advised to alternate between heat and ice while others may be directed to use one or the other exclusively.
Physical therapy (PT) – Working with a physical therapist to strengthen and stretch specific muscles in the lower back could prove beneficial to patients who have received a sciatica diagnosis. PT may involve other techniques as well, including transcutaneous electrical nerve stimulation (TENS), massage therapy, and traction, among other treatments.
Losing weight and other lifestyle changes – Carrying excess bodyweight can unnecessarily contribute to the compression of the sciatic nerve and, in some cases, it could actually be the root of some patients' spinal issues. Safely losing weight through diet and exercise can provide many patients with the relief they need. Other lifestyle changes – including quitting smoking, reducing alcohol consumption, and becoming more physically active – can also sometimes reduce or relieve the symptoms of sciatica.
Surgery for Sciatica
After following a regimen of conservative treatments for several weeks or months, some patients may still experience the painful and uncomfortable symptoms of sciatica. These patients might be advised to weigh the pros and cons of undergoing surgery. While surgery for sciatica once required a long hospital stay and an arduous recovery, it can now be performed on an outpatient basis and may only require a few weeks of rehabilitation. These minimally invasive sciatica treatments don't involve the complete removal or fusion of any spinal components, nor do they require the dissection of any musculature. However, not all patients who have received a sciatica diagnosis are eligible for a minimally invasive procedure.
If you've been advised to undergo surgery for sciatica, ask your physician if you're a candidate for a minimally invasive procedure instead. Before consenting to any operation, you may want to pursue a second or third opinion to make sure surgery really is your best treatment option.
About The Author: Patrick Foote is the Director of eBusiness at Laser Spine Institute, the leader in endoscopic spine surgery. Laser Spine Institute specializes in safe and effective outpatient treatment. http://www.laserspineinstitute.com/back_problems/sciatica_sciatic_nerve_pain/diagnosing_sciatica/
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- "J Soland" <submissions@isnare.net> May 12 09:48AM +0800
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Article Title: Spine Conditions You May Need to Treat if You Become an Orthopedist
Author: J Soland
Word Count: 534
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If you're considering a career as an orthopedist, you'll need to do a lot of research to decide if the job truly is right for you. One of the things that you'll want to consider is the types of conditions that you'll be required to treat. An orthopedist can treat musculoskeletal conditions that affect anything between the top of the head and the bottom of the feet, including the spine. Here are some of the common spine conditions that you may be required to treat as an orthopedist:
Degenerative disc disease – This condition affects the intervertebral discs, which are small pads located between adjacent, articulating vertebrae (the bone structures through which the spinal cord passes). The intervertebral discs act as shock absorbers and provide cushioning to the vertebrae. Over time, these responsibilities can begin to take their toll on the discs, causing their outer shells (annuli fibrosi) to harden and their jellylike centers (nuclei pulposi) to dehydrate. These changes make the discs prone to herniating and bulging, which can cause significant pain. A herniated disc occurs when the disc's annulus fibrosus tears, allowing the nucleus pulposus to escape and enter the spinal canal. A bulging disc occurs when the annulus fibrosus weakens to the point that it can no longer maintain the disc's shape, allowing the nucleus pulposus to shift to one side. Treatment for degenerative disc disease can include conservative treatments – such as the use of pain medication or the application of heat and ice – and/or surgical treatments to decompress the affected spinal nerves.
Facet syndrome – Also sometimes called facet disease, facet syndrome is a type of arthritis that affects the joints in the neck and back (the facet joints) that connect adjacent, articulating vertebrae. The facet joints facilitate every bend and twist the neck and back make which, over time, can add up to a significant amount of movement. It's no wonder that the joints' cartilaginous lining can eventually wear away, leaving them with little to no lubrication. The joints can become stiff and inflamed and patients may find it difficult to move first thing in the morning and after long periods of rest. In an effort to mitigate painful articulation of the facet joints, the body may produce an osteophyte (bone spur). In theory, the osteophyte serves to stabilize the joint and prevent further wear. In reality, the osteophyte can do more harm than good by invading the spinal canal and causing neural compression. As an orthopedist, you may be tasked with removing the osteophyte and/or using a bone graft and hardware to fuse the surrounding vertebrae.
Sciatica – This condition occurs when the sciatic nerve (the body's largest nerve) becomes compressed. The nerve originates in the lower back and travels down the leg and into the foot. When it's compressed by a misaligned, inflamed, or otherwise damaged component of the spine, the patient can experience a variety of uncomfortable symptoms throughout the lower body. This can include pain, numbness, tingling, and muscle weakness in the lower back, hip, buttock, thigh, and/or foot. Surgery may be required to decompress the nerve and alleviate symptoms.
About The Author: John Soland is an experienced writer who is able to offer advice and insight on a multitude of topics, including those pertaining to healthcare careers. http://www.topworkplaces.com/frontend.php/regional-list/company/tampabay/laser-spine-institute
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